Lead Magnets and Funnels on Flowlance

Learning Objectives

By the end of this chapter, you'll be able to:

1. Create effective lead magnets using Flowlance's tools
2. Set up upsell flows that convert leads into customers
3. Design compelling opt-in forms and landing pages
4. Track and improve your funnel performance

Introduction

Lead magnets and sales funnels are two of the most effective ways to grow your business online. A lead magnet attracts potential customers by offering something valuable for free, while a sales funnel guides them through your buying process step by step.

Flowlance makes it straightforward to create both. You can build lead magnets, set up automated email sequences, and track how well everything performs. This chapter shows you exactly how to do it, even if you're completely new to marketing funnels.

Lessons

Lesson 1: Creating Your First Lead Magnet

Your lead magnet needs to solve a specific problem for your target audience. Here's how to create one on Flowlance:

Step 1: Choose your lead magnet type

• PDF guides work well for how-to content
• Checklists are perfect for step-by-step processes
• Templates save people time and effort
• Discount codes work for product-based businesses

Step 2: Set up your lead magnet in Flowlance

• Log into your Flowlance account and click "Create New Lead Magnet"
• Select a template that matches your content type
• Upload your PDF or enter your discount code
• Write a compelling headline that describes the benefit clearly

Step 3: Create your opt-in form

• Use Flowlance's form builder to design your signup form
• Keep it simple – ask for name and email only
• Write benefit-focused copy that explains what they'll get
• Choose colours that match your brand

Step 4: Test your setup

• Submit your own email address to test the process
• Check that the lead magnet delivers correctly
• Make sure the thank-you page displays properly

Lesson 2: Setting Up Upsell Flows

Once someone downloads your lead magnet, you can introduce them to your paid products or services through an upsell flow.

Step 1: Plan your sequence

• Email 1: Deliver the lead magnet and introduce yourself
• Email 2: Share a helpful tip related to your lead magnet
• Email 3: Present your main offer with clear benefits
• Email 4: Address common objections or concerns
• Email 5: Create urgency with a time-limited bonus

Step 2: Write your emails

• Keep each email focused on one main point
• Use a conversational tone like you're talking to a friend
• Include clear calls-to-action that tell people what to do next
• Make sure each email provides value, not just sales pitches

Step 3: Set up automation in Flowlance

• Go to the "Automation" section in your account
• Create a new sequence triggered by lead magnet signup
• Add your emails with appropriate delays between them
• Set up tracking to monitor open rates and click-through rates

Lesson 3: Optimising Your Funnel Performance

Your first funnel won't be perfect, but you can improve it over time by testing different elements.

Step 1: Monitor your key metrics

• Conversion rate: How many visitors sign up for your lead magnet
• Email open rate: How many people open your follow-up emails
• Click-through rate: How many people click links in your emails
• Sales conversion rate: How many leads become paying customers

Step 2: Test different elements

• Try different headlines for your opt-in form
• Test various email subject lines
• Experiment with different lead magnet formats
• Change the timing between emails in your sequence

Step 3: Make data-driven improvements

• Focus on the biggest bottlenecks first
• Change one element at a time so you know what works
• Give tests enough time to gather meaningful data
• Keep successful changes and discard what doesn't work

Practice

Create a simple lead magnet for your business:

1. Choose a common problem your customers face
2. Create a one-page PDF guide that solves this problem
3. Set up an opt-in form in Flowlance to deliver your guide
4. Write three follow-up emails that introduce your main product or service
5. Test the entire process by signing up with your own email address

FAQs

Can I integrate Flowlance with my existing email marketing platform?
Flowlance integrates with popular email platforms, though some users find the setup process a bit fiddly. Check their integrations page for your specific platform, and consider using Zapier if direct integration isn't available.

How do I track which lead magnets perform best?
Flowlance provides basic analytics showing download numbers and conversion rates. For more detailed insights, you can connect Google Analytics or use UTM parameters to track traffic sources.

What makes a good lead magnet?
The best lead magnets solve a specific problem quickly and easily. They should be valuable enough that people would pay for them, but narrow enough that they leave people wanting more comprehensive solutions.

How often should I email my leads?
Start with one email every 2-3 days for your initial sequence. After that, aim for weekly emails to stay top-of-mind without overwhelming subscribers.

Jargon Buster

Lead Magnet: A free resource offered in exchange for someone's contact information, designed to attract potential customers.

Upsell Flow: A sequence of marketing messages that guide leads towards purchasing your products or services.

Conversion Rate: The percentage of visitors who complete a desired action, such as signing up for your lead magnet.

Call-to-Action (CTA): A clear instruction that tells people what you want them to do next, like "Download Now" or "Get Started".

Opt-in Form: A form where visitors enter their details to receive your lead magnet or join your email list.

Wrap-up

You now have the foundation for creating effective lead magnets and sales funnels on Flowlance. Start with one simple lead magnet that addresses your customers' biggest pain point, then build a short email sequence to introduce your main offer.

Remember, your first attempt won't be perfect. The key is to start, test, and improve based on what your data tells you. Focus on providing genuine value at every step, and your leads will naturally want to learn more about what you offer.

Ready to start building your own sales funnels? Check out more advanced marketing strategies at https://www.flowlance.com/?ref=pixelhaze