Growing Your Mailing List on Squarespace
Building an email list is one of the most effective ways to stay connected with your audience. Squarespace gives you several built-in tools to capture subscriber details directly from your website.
TL;DR:
- Use newsletter blocks, promotional pop-ups, and checkout integrations to capture emails
- Connect all forms to your Email Campaigns mailing list for easy management
- Set up Google Drive notifications to track new sign-ups in real time
- Monitor your campaign performance using Squarespace's analytics tools
- Multiple forms can feed into the same mailing list to simplify management
Setting Up Your Subscriber Forms
Newsletter Blocks
These are the workhorses of email capture. Drop them into your page layouts, footers, or blog posts wherever it makes sense. They work particularly well on member areas if you're running exclusive content.
Promotional Pop-ups
Pop-ups catch attention when visitors first land on your site. Use them strategically on high-traffic pages, but don't overdo it. Nobody likes being bombarded.
Checkout Integration
Add a subscription checkbox during the purchase process. Customers are already engaged at this point, so it's a natural time to ask them to stay in touch.
Scheduling and Sales Integration
If you use Acuity Scheduling or the Squarespace point-of-sale system, you can connect these to your mailing lists. This captures emails during bookings or purchases without extra effort.
Cover Pages
Create dedicated landing pages focused entirely on email capture. These work well for specific campaigns or when you want to drive traffic from social media to a single, clear call-to-action.
The key is making your forms easy to find and quick to complete. Too many fields will kill your conversion rate.
Connecting Everything Together
Email Campaign Integration
Every form you create should feed directly into your Email Campaigns mailing list. You can't set this up from within the mailing list itself, but it's straightforward to configure in each form's settings.
Google Drive Notifications
Connect your forms to Google Drive alongside Squarespace. This creates a Google Sheet that updates every time someone subscribes, giving you real-time notifications of new sign-ups.
Tracking Your Success
Squarespace's analytics show you how your campaigns are performing. Keep an eye on delivery rates, opens, clicks, and unsubscribes. This data tells you what's working and what needs tweaking.
Traffic analytics also reveal which parts of your site are driving the most email sign-ups. Use this information to focus your efforts on the most effective channels.
Regular monitoring helps you spot trends early. If open rates start dropping, it might be time to refresh your content or clean up your list.
FAQs
Can I add existing contacts to Squarespace manually?
Yes, you can manually add contacts or import them through the mailing list management area.
Can multiple forms connect to the same mailing list?
Absolutely. This actually makes management easier since all your subscribers end up in one place.
How do I get notified when someone new subscribes?
Set up the Google Drive connection alongside your Squarespace integration. New subscribers will appear in a Google Sheet, which you can set to notify you.
Jargon Buster
Email Campaigns – Squarespace's built-in email marketing tools for creating and sending newsletters
Newsletter Block – A form element you can add to pages where visitors can subscribe to your emails
Analytics – Data about how your email campaigns are performing, including open rates and clicks
Cover Pages – Standalone pages designed for a single purpose, like capturing email addresses
Wrap-up
Growing your mailing list on Squarespace doesn't require complex setups or third-party tools. Use the newsletter blocks and pop-ups strategically, connect everything to your Email Campaigns, and keep an eye on your analytics to see what's working.
The most important thing is consistency. Keep your forms visible, make signing up worthwhile, and regularly engage with your subscribers once they're on your list.
Ready to take your Squarespace skills further? Join Pixelhaze Academy for in-depth tutorials and expert guidance.