Squarespace Email Campaigns Guide
TL;DR:
- Squarespace Email Campaigns lets you send marketing emails directly from your site dashboard
- Free features include list building and up to three trial campaigns
- Paid plans are based on monthly email sends, not number of campaigns
- You can import existing contact lists from other email services
- Campaigns are the emails you create, sends are the total individual emails delivered
- You need an active Squarespace site, not just a parked domain
Squarespace Email Campaigns is built into every Squarespace site. It handles your email marketing from the same dashboard where you manage your website, which keeps everything in one place.
How the pricing works
The basic features are free on all sites. You can build mailing lists, create draft campaigns, and send up to three trial blast campaigns without paying extra.
Once you want to send more emails, you'll need a paid plan. The cost depends on how many emails you send each month, not how many different campaigns you create. Check Squarespace's pricing page for current rates.
Moving from another email service
Start by creating a draft campaign in Squarespace. Then export your contact list from your old service and import it into Squarespace. That's it – you're ready to send.
Campaigns vs sends
This trips people up, so here's the difference:
Campaigns are each separate email you design and send out. Most plans give you unlimited campaigns.
Sends are the total individual emails that go out. One email to 100 people = 100 sends.
If you schedule campaigns for later, they only count against your send limit when they actually go out. This helps you spread your quota across the month.
What you need to know
You can't use Email Campaigns with just a parked domain – you need an active Squarespace site or Acuity subscription.
Site contributors can access Email Campaigns if they have Administrator permissions or specific Email Campaigns editor rights.
Emojis work in subject lines and messages, but they might look different across devices and email providers.
You can't add custom code to your email templates.
Tip: Schedule your campaigns in advance to spread your sends throughout the month. This stops you hitting your limit too early.
FAQs
Can I customise the email templates more?
You can edit the available templates, but customisation options are fairly basic. Many users want more advanced design control for unique branding.
What automation features are available?
Squarespace offers basic email automation, but it's not as sophisticated as dedicated email marketing platforms.
Does it integrate with other tools?
It's designed to work within the Squarespace ecosystem. You can import contacts easily, but broader third-party integrations are limited.
Can I use it on Squarespace 7.0 sites?
Email Campaigns works on both 7.0 and 7.1 sites, accessed through your site dashboard.
Jargon Buster
- Email Campaigns: Squarespace's built-in email marketing tool
- Draft Campaigns: Email campaigns you've created but not sent yet
- Blast Campaigns: Mass emails sent to your entire list at once
- Sends: The total number of individual emails delivered (one email to 10 people = 10 sends)
- Automation: Features that send emails automatically based on triggers or schedules
Wrap-up
Squarespace Email Campaigns works well if you want to keep your email marketing simple and integrated with your website. The pricing is straightforward, and moving your existing contacts over is easy.
It's not as feature-rich as dedicated email marketing platforms, but for basic campaigns and newsletters, it gets the job done without adding another tool to manage.
The key thing to remember is the difference between campaigns and sends when planning your email strategy and budget.