Setting Up Discounts in Squarespace
TL;DR:
- Create percentage, flat amount, or Buy X Get Y discounts for total orders or specific products
- Set usage limits per customer or total orders to protect your margins
- Schedule discounts with start and end dates for timed promotions
- Apply discounts to subscription products for first payments or all recurring charges
- Track discount performance through your Squarespace dashboard
- Use unique promo codes for each campaign to measure success
Creating discounts in Squarespace gives you solid tools to encourage larger orders and reward customers. You can target entire orders, specific products, or categories depending on what makes sense for your business.
How to Create a New Discount
Access your discounts panel from the main Squarespace interface, then click 'Add Discount'. You'll need to fill in several key details:
Name your discount so customers know what they're getting. Keep it clear and specific.
Choose your discount type from three main options:
- Percentage off (like 20% off)
- Fixed amount off (like £10 off)
- Buy X Get Y promotions
Set application rules to control where the discount applies. You can target whole orders, specific products, or entire categories.
Configure usage limits to prevent the discount from eating into your margins. This is the bit most people miss when setting up their first campaigns.
Setting Usage Limits
Usage limits protect your business while still giving customers good value. Here's how to set them up:
Total usage limits cap how many times the discount can be used across your entire site. Useful for limited-time offers or when you want to create urgency.
Per-customer limits tie the discount to email addresses, so each customer can only use it once. This stops people from gaming the system with multiple orders.
Subscription discounts need special attention. Decide whether the discount applies to just the first payment or all recurring charges. Most businesses use first-payment discounts to reduce the barrier to signing up.
Scheduling Your Discounts
Set start and end dates to run timed promotions. This works well for seasonal sales, product launches, or clearing old stock. The system handles activation and deactivation automatically, so you don't need to remember to turn things off.
Tracking Performance
Monitor how your discounts perform through the Squarespace dashboard. You can see total usage, revenue impact, and which campaigns drive the most orders. Use this data to refine future promotions.
Create unique promo codes for each campaign so you can track success accurately. Generic codes make it impossible to know which marketing efforts actually work.
FAQs
Can I restrict how many times a discount is used?
Yes, you can set limits by total usage across your site or per individual customer email address.
Do discounts work with subscription products?
Yes, you can apply discounts to subscriptions. Choose whether it affects just the first payment or all recurring charges.
How do I schedule discounts for specific periods?
Set start and end dates in the discount settings. The system automatically activates and deactivates the discount at the specified times.
Can I apply discounts to specific products only?
Yes, you can target individual products or entire categories when setting up your discount rules.
Jargon Buster
Promo Code – A specific code customers enter at checkout to get their discount
Automatic Discount – A discount that applies automatically when conditions are met, no code needed
Subscription Products – Products or services with regular recurring payments, like memberships
Usage Limits – Settings that restrict how many times a discount can be used
Buy X Get Y – Promotional discount where customers get free or discounted items when they buy others
Wrap-up
Squarespace discounts are straightforward to set up and can make a real difference to your sales. The key is planning your campaigns properly and using the usage limits to protect your margins. Monitor performance regularly so you can see what works and adjust future promotions accordingly.
Ready to take your Squarespace skills further? Join Pixelhaze Academy for in-depth training and ongoing support.