Customer Purchase Journey on Your Squarespace Store
TL;DR:
- Customers browse your store page with up to 200 products, filtered by categories
- Products with variants show starting prices, single variants can be added to cart directly
- Cart holds up to 500 items (150 with carrier-calculated shipping)
- Checkout offers multiple payment methods including PayPal, Apple Pay, and Afterpay
- Order confirmation appears immediately, followed by email with tracking details
- Subscription products can only be purchased one at a time, separate from other items
How Customers Browse Your Store
Your main store page displays up to 200 products at once. Customers can filter by categories to narrow down their search, and if you have more products, they'll see pagination to browse through additional pages.
Products with multiple variants (like different sizes or colours) show a starting price based on the lowest-priced option. This gives customers a clear entry point while indicating there are choices available.
The store page includes interactive features that activate when customers hover over product images. Quick view lets them see product details without leaving the page, while product zoom gives them a closer look at images.
Pixelhaze Tip: Enable quick view or product zoom in your store settings to make browsing more engaging without slowing customers down.
Adding Products to Cart
When customers click on a product, they land on the individual product page where they can select specific options like size and colour before adding items to their cart.
If you're viewing the store page and a product only has one variant, customers can add it straight to their cart. Products with multiple options show a "View Options" button that takes them to the product page to make their selections.
Cart Limitations to Know About
- Maximum 500 items per cart (drops to 150 if you're using carrier-calculated shipping)
- Only one subscription product per transaction
- Customers get a warning if they try to add more items than you have in stock
The Checkout Process
When customers click the checkout button, they'll work through these steps:
Contact Information
They'll enter their email address and can opt into your newsletter if you have that enabled.
Account Options
Returning customers can log in quickly, or create an account for future purchases.
Delivery Method
They'll choose from shipping, pickup, or local delivery depending on what you've set up.
Payment
Multiple payment methods are available including major credit cards, PayPal, Apple Pay, and Afterpay.
Discount Codes
Customers can apply discount codes at this stage. These work on product costs but won't affect shipping charges.
Pixelhaze Tip: Offering multiple payment methods reduces cart abandonment. Most customers have a preferred payment method, so giving them options helps close more sales.
After Purchase
Once payment goes through, customers see an order confirmation page showing everything they've bought. If you have different fulfillment profiles set up, their order will be split accordingly on this page.
They'll also receive an order confirmation email with links to check their order status and any specific details about downloadable products or shipping timelines.
FAQs
Can customers buy subscription products with regular products?
No, subscription products must be purchased separately. Customers can only buy one subscription product per transaction.
What's the maximum number of items in a cart?
Usually 500 items, but this drops to 150 if you're using carrier-calculated shipping rates.
Which payment methods work at checkout?
Major credit cards, PayPal, Apple Pay, and Afterpay. Discount codes also work at checkout but only apply to product costs, not shipping.
Do customers need to create an account?
No, they can check out as guests. Account creation is optional but helps with future purchases.
Jargon Buster
SSL (Secure Sockets Layer) – Security technology that encrypts data between your website and customers' browsers, keeping payment information safe.
Carrier Calculated Shipping – Shipping costs calculated in real-time by carriers like Royal Mail or DPD based on package weight, size, and destination.
Fulfillment Profile – Rules you set for how different types of products are stored, managed, and shipped from your store.
Quick View – Feature that lets customers see product details in a popup without leaving the store page.
Wrap-up
Getting your customer journey right makes the difference between browsers and buyers. Each step from browsing to checkout can be optimized to work better for your specific customers.
The key is removing friction wherever possible. Quick view features, multiple payment options, and clear product information all help customers move smoothly from interest to purchase.
Ready to optimize your Squarespace store's customer experience? Join Pixelhaze Academy for detailed tutorials and expert guidance.