How to Set Up Sale Pricing on Your Squarespace Store
TL;DR:
- Set sale prices for products with or without variants directly in the product editor
- Squarespace automatically displays strikethroughs and sale badges for marked-down items
- Create a dedicated Sale category to help customers find discounted products
- Promote sales using announcement bars and email campaigns
- Use discount codes for digital products since direct sale pricing isn't available
Setting up sale pricing on your Squarespace store is straightforward once you know where to look. Whether you're running a seasonal promotion or clearing old stock, the platform handles most of the visual formatting automatically.
Creating Sale Prices for Products
Products Without Variants
The simplest case is products with no size, colour, or style options:
- Go to the Pages panel and select your store page
- Find your product and click to open the editor
- Look for the Inventory section
- Toggle 'On sale' to on
- Enter your sale price
Products With Variants
For products with multiple options, you'll need to set sale prices for each variant:
- Open the product editor from your store page
- Head to the Variants section and click 'Edit all'
- For each variant you want to discount, toggle 'On sale' to on
- Set the sale price for that variant
- Save your changes
The system lets you mix and match. You can put some variants on sale while keeping others at regular price.
How Sale Prices Display
Squarespace handles the visual presentation automatically:
Products with uniform sale pricing show the discounted price with the original crossed out, plus a 'Sale' badge.
Products with mixed variant pricing display 'Prices starting at [lowest sale price]' and still get the Sale badge.
This keeps things clean without you having to fiddle with the display code.
Organising Sale Items
Create a 'Sale' category in your store's backend to group discounted products together. This makes it easier for customers to browse deals and can help boost conversion rates.
Access this through your Products & Services panel, then create a new category specifically for sale items.
Running Store-Wide Sales
For bigger promotions affecting multiple products:
- Open the Products & Services panel
- Select all the products you want to discount
- Enable 'On sale' for the group
- Input the new sale prices
This bulk approach saves time when you're discounting large numbers of products.
Promoting Your Sale
Getting the word out matters as much as setting the prices:
Announcement bars sit at the top of your site and catch immediate attention. Use these for time-limited offers or store-wide promotions.
Email campaigns work well for reaching existing customers. Squarespace's email tools integrate with your store data, so you can target people who've bought specific product types.
Special Cases
Digital products don't support direct sale pricing in Squarespace. Instead, create discount codes that customers can apply at checkout. This achieves the same result but requires an extra step.
Subscription products follow different rules. Check your specific product type if the standard sale pricing options don't appear.
FAQs
Can I set different sale prices for product variants in Squarespace?
Yes, each variant can have its own sale price. Use the Variants section in the product editor to set individual prices.
How do I promote sales on Squarespace?
Use announcement bars for immediate visibility and email campaigns to reach existing customers. Both integrate well with your store setup.
Can sale prices be set for digital products?
No, digital products don't support direct sale pricing. Create discount codes instead to achieve similar results.
Do sale prices work with subscription products?
This depends on your specific subscription setup. Some subscription types support sale pricing while others don't.
Jargon Buster
Sale Pricing: Temporarily reducing product prices below their regular amount
Sale Category: A product category specifically for discounted items
Variant: Different options for a single product like size, colour, or material
Discount Code: A code customers enter at checkout for price reductions
Announcement Bar: A banner across your site used for promotions or important messages
Wrap-up
Sale pricing on Squarespace works reliably once you know the steps. The platform handles most of the visual formatting automatically, which saves you time and keeps things looking professional. Focus on clear pricing strategy and good promotion rather than wrestling with technical details.
Remember that digital products need discount codes rather than direct sale pricing, and always test your setup before launching major promotions.
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