Creating Email Campaigns from Blog Posts
TL;DR:
- Convert published blog posts into email drafts automatically through Squarespace
- Only button, gallery, image, line, and text blocks transfer over (up to 37 sections)
- Edit drafts in your Email Campaigns dashboard before sending
- Always include a link back to the original blog post
- Changes to your blog post won't sync to existing email drafts
Creating an email campaign from your blog posts helps you reach subscribers who prefer email over browsing your website. Here's how to turn your published content into effective email campaigns.
Setting Up Your Email Campaign
Start with a published blog post. Your blog page needs to be public for this to work properly.
In your blog post editor, click the Share tab and select 'Create Email Draft'. Then click 'Go To Campaigns' to access your email dashboard.
Find your new draft in the 'Drafts' section and click the pencil icon to start editing. You can adjust the content, change formatting, or add new sections before sending.
When you're happy with the draft, send it immediately or schedule it for later.
What Transfers Over
Squarespace automatically converts certain block types from your blog post:
- Button blocks
- Gallery blocks
- Image blocks
- Line blocks
- Text blocks
You can include up to 37 sections total. Other block types won't transfer automatically, so you'll need to add them manually if they're important to your email.
Linking Back to Your Blog
Always include a clear path back to your original blog post. This drives traffic to your website and gives readers the full experience.
Add your logo or brand elements to the email header to maintain consistency. Make your blog post title clickable and link it directly to the post.
Consider using a blog teaser approach. Include an excerpt with an image and a 'Read More' button that takes readers to your website for the complete article.
Important Limitations
Once you create an email draft, it won't update automatically if you change your blog post. You'll need to manually update the email or create a new draft if you make significant changes to the original post.
This means it's worth getting your blog post finalised before creating the email campaign, or at least being prepared to make manual edits.
FAQs
Can I include any block type from my blog in the email campaign?
Only button, gallery, image, line, and text blocks transfer automatically. You'll need to manually add other block types if you want them in your email.
Will updates to my blog post appear in the email campaign?
No, changes to your blog post after creating the email draft won't sync automatically. You need to update the email manually or create a new draft.
How do I make sure my email links back to my blog effectively?
Include a direct link to the original blog post, use a blog teaser with a 'Read More' link, and add branding elements that create a clear visual connection between your email and website.
Jargon Buster
Email Campaigns – Structured emails sent to your subscriber list to share content or promote your business
Supported Block Types – The specific types of content blocks in Squarespace that automatically convert into email sections
Blog Teaser – A preview of your blog post content in an email, designed to encourage readers to visit your website for the full article
Wrap-up
Converting blog posts into email campaigns helps you reach more of your audience and caters to different reading preferences. The process is straightforward once you know which blocks transfer over and remember to include clear links back to your website.
The key is maintaining consistency between your blog and email content while making it easy for readers to engage with your full website experience.
Ready to make the most of your content across all channels? Join Pixelhaze Academy for more strategies that work.