Building Blog Subscribers with Squarespace Email Tools
TL;DR:
- Use Squarespace's newsletter blocks to collect subscribers from your blog visitors
- Send automated email campaigns when you publish new blog posts
- Integrate with Mailchimp for RSS-to-Email automation if you're on a supported plan
- Place newsletter signup forms in your footer, on individual posts, or your blog landing page
- Choose between full-text emails or preview snippets to keep subscribers engaged
Getting people to subscribe to your blog emails is one of the best ways to build a loyal audience. Squarespace gives you the tools to collect subscribers and send them updates whenever you publish new content.
Collecting Subscribers on Squarespace
Start by adding a newsletter block to your site. This is your signup form where visitors can enter their email addresses to receive your blog updates.
Where to Add Newsletter Blocks
Footer: This gives you site-wide visibility. Every page your visitors browse will show the signup option.
Individual Blog Posts: Add a newsletter block at the end of each post when readers are already engaged with your content.
Blog Landing Page: On Squarespace 7.1, add the block above or below your blog content. For 7.0 sites, use the page header area.
Sending Campaigns Connected to Blog Posts
Once you have subscribers, you need to keep them engaged with your new content.
Automated Full-Text Emails
When you publish a new blog post, use the "Create Email" option in Squarespace to turn your post into an email campaign. The email will include your post's images and text, and you can edit it before sending.
Blog Section Previews
You can also send just a snippet of your blog post with a "Read More" link. This works well if your emails cover different topics beyond just blog updates.
Using RSS-to-Email with Mailchimp
If you're on a Squarespace plan that includes Mailchimp integration, you can set up RSS-to-Email automation:
- Get your blog's RSS feed URL from Squarespace
- Configure the automation in Mailchimp
- Your subscribers will automatically receive new posts without you lifting a finger
FAQs
Is Mailchimp integration available on all Squarespace plans?
Yes, it's available on Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans.
Where can I place the newsletter block on my Squarespace site?
You can add it to your footer, individual blog posts, or your blog landing page. The footer gives you the widest reach.
How do I set up RSS-to-Email campaigns using Mailchimp?
Connect your blog's RSS feed URL to Mailchimp and follow their automation setup guide. The process is straightforward once you have both accounts linked.
Jargon Buster
Newsletter Block: Squarespace's signup form tool where visitors can enter their email to subscribe to your updates.
RSS Feed: A web feed that automatically updates with your latest blog posts. Other services like Mailchimp can read this feed.
Email Campaign: A single email you send to your subscriber list, usually containing one or more blog posts.
Wrap-up
Building an email list from your blog subscribers takes time, but it's worth the effort. Each person who signs up is telling you they want to hear from you again. Whether you use Squarespace's built-in email tools or integrate with Mailchimp, the key is consistency. Keep publishing good content and stay in touch with your subscribers.
Ready to start building your email list? Join Pixelhaze Academy for more advanced Squarespace strategies.