Add Schema Markup to Enhance Wix Website SEO Performance

Add Schema Markup to Your Wix Website

TL;DR:

• Access structured data settings through Page Settings > Advanced SEO
• Use JSON-LD format for clean, effective schema markup
• Test your markup with Google's Rich Results Test before publishing
• Schema helps search engines understand your content better
• Rich snippets can improve click-through rates from search results

Adding schema markup (structured data) to your Wix site helps search engines understand your content better. This can lead to rich snippets in search results, which often get more clicks than standard listings.

Here's how to add schema markup to any page on your Wix site.

Getting Started with Schema on Wix

Wix makes it fairly straightforward to add structured data. You'll be working with JSON-LD code, which is Google's preferred format for schema markup.

Step 1: Open Page Settings

In the Wix editor, select the page you want to add schema markup to. Click the page menu (three dots) and select "Page Settings."

Step 2: Find the Structured Data Section

Navigate to "Advanced SEO" in the left sidebar, then click on "Structured Data." You'll see a text box where you can paste your JSON-LD code.

Step 3: Add Your Schema Code

Paste your JSON-LD schema markup into the text box. The code should be wrapped in <script type="application/ld+json"> tags.

Here's a basic example for a local business:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Your City",
    "postalCode": "12345",
    "addressCountry": "UK"
  },
  "telephone": "+44 1234 567890"
}
</script>

Step 4: Test and Publish

Before publishing, test your schema markup using Google's Rich Results Test. Paste your page URL (once published) or the raw HTML to check for errors.

Save your changes and publish the page to make your schema markup live.

Common Schema Types for Wix Sites

Local Business Schema: Perfect for service-based businesses, restaurants, or shops with physical locations.

Article Schema: Good for blog posts, news articles, or any written content.

Product Schema: Essential for e-commerce sites selling physical or digital products.

Event Schema: Use this for workshops, webinars, or any scheduled events.

FAQ Schema: Helps your frequently asked questions appear directly in search results.

Getting Your Schema Code Right

You can write schema markup yourself using the Schema.org documentation, but it's often easier to use a schema generator. Many free tools online will create the JSON-LD code for you based on the information you provide.

Always validate your code before adding it to your site. Broken schema markup won't help your SEO and might even hurt it.

FAQs

Does every page need schema markup?
No, but key pages benefit most. Focus on your homepage, main service pages, blog posts, and product pages first.

Will schema markup improve my rankings immediately?
Schema markup doesn't directly boost rankings, but it can improve click-through rates by making your listings more appealing in search results.

Can I add multiple schema types to one page?
Yes, you can include multiple schema objects in a single JSON-LD script, or use separate script tags for each type.

What happens if my schema markup has errors?
Google will typically ignore faulty schema markup rather than penalize you for it, but you won't get the SEO benefits either.

Jargon Buster

Schema Markup: Structured data that helps search engines understand your content better

JSON-LD: JavaScript Object Notation for Linked Data – Google's preferred format for structured data

Rich Snippets: Enhanced search results that display additional information beyond the standard title, URL and description

Structured Data: Organized information that follows a specific format to help search engines categorize content

Wrap-up

Schema markup is one of those SEO tactics that takes a bit of setup but can deliver ongoing benefits. While it won't instantly rocket your site to the top of search results, it does help Google understand what your content is about.

Start with your most important pages and the schema types that make most sense for your business. Test everything before it goes live, and keep an eye on Google Search Console to see if your rich snippets are appearing.

Ready to dive deeper into Wix SEO strategies? Join Pixelhaze Academy for step-by-step guides and expert techniques.