Adding Products to Your Squarespace Store
TL;DR:
- Squarespace supports four main product types: physical, download, service, and gift cards
- Set up products as one-time purchases or subscriptions
- Add products via a store page, structured into easily navigable sections
- Ensure your product details meet the platform's compliance and payment standards
- Version 7.1 allows up to 10,000 products per store page, while 7.0 is limited to 200
Step 1: Create a Store Page
The method for adding a new store page depends on your Squarespace version:
Version 7.1: Navigate to the Pages panel, click the plus icon, and select 'Store'. Choose a layout or add a new product category.
Version 7.0: Go to the Pages panel, click the plus icon, and choose 'Store' or 'Products'. Enter a title and customize the page settings.
If you're running member-exclusive content, you can integrate Member Sites to restrict access to certain products.
Step 2: Add Products
Once your store page is set up:
Adding via Computer: Click the plus icon on the store page or Products panel, and select the type of product you want to add.
Adding via Mobile (Squarespace App): Tap 'Commerce', then the plus icon, and select the product type you want to add (physical, service, or gift card).
Step 3: Input Product Details
Fill in the product details in the product editor:
Details: Include product name, description, and price. Use the 'Images' section to upload photos and set a featured image.
Inventory and Shipping: Set the product's stock levels, SKU, and if applicable, shipping details.
Organization and Marketing: Assign categories and tags, set SEO settings, and customize the social share image.
Use high-quality images and detailed descriptions. This makes a real difference to how your products perform.
Step 4: Publish or Schedule Your Product
Direct Publishing: Save changes and publish immediately to make the product available.
Scheduling: Set a future date and time for the product to go live. This works well for timed releases or promotions.
Step 5: Advanced Customization
Make use of advanced features to enhance your store:
Social Integration: Link your social media accounts to promote products directly.
Unique Offerings: Consider adding limited availability labels, size charts, or allowing the purchase of multiple service products at once.
You can also engage customers with related products and optional add-ons to increase transaction value.
FAQs
How many products can I add to my Squarespace store?
Up to 10,000 products on version 7.1 per store page, and up to 200 on version 7.0.
Can I sell downloadable content on Squarespace?
Yes, you can sell digital downloads such as ebooks and audio files, with secure payment and download capabilities.
Is subscription selling available on all types of products?
You can set up subscriptions for both physical and service products but setting them up requires using a computer, not a mobile device.
Jargon Buster
SKU (Stock Keeping Unit): A unique identifier for each product in your inventory.
Product Variant: Different versions (like size or color) of the same product.
SEO (Search Engine Optimization): Techniques used to enhance your product's visibility in search engine results.
Wrap-up
Following these steps will help you efficiently set up and manage your products on Squarespace. Whether you're selling handcrafted goods, downloadable content, or subscription services, Squarespace provides the tools you need. The clarity of your product listings and how you use the marketing tools can significantly influence your store's performance.
Ready to take your Squarespace skills further? Join Pixelhaze Academy for expert tutorials and hands-on support.