Automate Order Fulfilment for Your Wix Store Efficiently

Automating Your Wix Store Order Fulfilment

TL;DR:

• Connect your Wix Store to ShipStation for automated label printing and tracking updates
• Use dropshipping apps from the Wix App Market to handle inventory without stocking items
• Automated notifications keep customers informed and improve satisfaction
• Proper automation reduces manual work and helps your store scale

Automating Order Fulfilment in Wix

Running a Wix Store means dealing with orders, shipping, and keeping customers happy. The good news is you can automate most of this work using built-in tools and third-party apps.

Your main options are connecting to shipping software like ShipStation or using dropshipping apps that handle everything from inventory to delivery.

Connecting to ShipStation

ShipStation handles the heavy lifting once an order comes through your Wix Store. It prints shipping labels, updates tracking information, and sends notifications to customers automatically.

Here's how to set it up:

1. Go to the Wix App Market from your dashboard
2. Search for ShipStation and install it
3. Connect your Wix Store to your ShipStation account
4. Configure your shipping preferences and carrier accounts
5. Set up automated rules for different order types

Once connected, ShipStation pulls in new orders automatically. You can batch print labels, update tracking numbers, and send customer notifications without touching each order individually.

Using Dropshipping Apps

If you don't want to handle inventory at all, dropshipping apps connect your Wix Store directly to suppliers. When someone places an order, the supplier ships directly to your customer.

Popular options include Modalyst and Spocket, both available in the Wix App Market:

1. Browse the App Market for dropshipping apps
2. Install your chosen app
3. Browse supplier catalogues and add products to your store
4. Configure pricing and shipping rules
5. Orders automatically forward to suppliers for fulfilment

The main benefit is zero inventory management. The downside is less control over shipping times and packaging.

Setting Up Automated Notifications

Both approaches work better when customers know what's happening with their orders. Wix Stores includes basic order confirmation emails, but you can set up more detailed automation.

Consider automated emails for:

• Order confirmation
• Payment processing
• Item shipped with tracking details
• Delivery confirmation
• Follow-up for reviews

Most fulfilment apps handle these notifications automatically once configured.

Managing Multiple Sales Channels

If you sell on multiple platforms, many shipping apps sync across channels. This means orders from your Wix Store, eBay, and Amazon all appear in the same dashboard for processing.

ShipStation excels here, pulling orders from dozens of platforms and marketplaces into one interface.

FAQs

Can I automate order fulfilment in Wix without external apps?
Wix Stores includes basic automation like order confirmation emails and inventory tracking. However, external apps like ShipStation provide much more comprehensive automation for shipping labels, tracking updates, and customer communications.

What are the costs for automating fulfilment?
ShipStation starts at around £9 per month for up to 50 shipments. Dropshipping apps often charge monthly fees plus transaction costs. Factor these against the time saved and potential for increased sales.

Will automation affect my site's search engine performance?
Faster order processing and better customer experience can indirectly help SEO through improved user signals. However, the automation itself doesn't directly impact search rankings.

Can I use multiple fulfilment methods together?
Yes, many stores use dropshipping for some products while stocking and shipping others directly. Just ensure your customers understand different shipping times for different products.

Jargon Buster

Wix Stores – Wix's built-in ecommerce platform for creating online shops

ShipStation – Third-party shipping software that connects to multiple ecommerce platforms and carriers

Dropshipping – Fulfilment method where suppliers ship directly to customers without you handling inventory

Batch processing – Handling multiple orders at once rather than individually

SKU – Stock Keeping Unit, unique identifier for each product variant

Wrap-up

Automating your Wix Store's fulfilment process saves time and reduces errors. Whether you choose shipping software like ShipStation or go the dropshipping route, automation lets you focus on growing your business rather than processing individual orders.

Start with one method and see how it works for your specific products and customer base. You can always adjust or combine approaches as your store grows.

Ready to take your Wix knowledge further? Join Pixelhaze Academy for in-depth courses and ongoing support.