Why Your Squarespace Blog Posts Look Empty (And How To Fix It Fast)

Transform your Squarespace blog from bland to brilliant with simple design tweaks that captivate readers and boost engagement.

#CoffeeClip007: Improve your Squarespace blog posts

#CoffeeClip007: Improve your Squarespace blog posts

Why This Matters

We've all been there: you finally carve out the time to publish a blog post or a piece of news on your Squarespace website, only to stare at a page that looks oddly naked. The words are there, maybe a picture or two if you’re feeling fancy, but the result is less ‘polished magazine’ and more ‘school newsletter’. Your content floats adrift, lost in a sea of white space, and the whole effort feels like it’s missing something important.

Why does this happen? Style isn’t the whole story. First impressions matter. Readers take one look at an empty-feeling page and click away, assuming your site is unfinished or amateur-ish. Worse, this strips your work of credibility and dents the trust visitors place in your information.

You don’t need to become a design guru or surrender your life to pixel-tweaking to fix this. Yet, those ‘floating’ blog posts are costing you time, missed opportunities for connection, and a slice of your reputation. This is especially true when competitors or colleagues have sites that look sharp by comparison.

When you fix bland, empty blog layouts, your posts look professional and your hard work actually gets read.

Common Pitfalls

This problem usually pops up for one (or a combination) of reasons:

  • People think a blog post only needs words and pictures. Done, right? Actually, no!
  • Most forget that design is more about directing attention than showing off graphics.
  • Squarespace’s default blog styles leave a lot of white space if you don’t pad out posts with extras.
  • New users miss some simple tools, such as the quote box, an author bio, or handy content layout blocks, that could be dropped in with little effort.
  • A lack of structure: it’s all stuck in a single column, with no visual landmarks to guide the eye.

If you’re reading this and nodding along, don’t feel bad. I’ve seen global brands and local clubs alike fall into this trap. This problem can be fixed, and you won’t need a coding degree or design cheat-sheet to turn things around.

Step-by-Step Fix

We’re keeping this practical. No fluff, no faff—only what works.

1. Insert Quote Snippets to Break Up the Flow

Blocks of straight-up text tire out the reader. If you want people to remember the key point, give it centre stage.

How to do it in Squarespace:

  1. Open your blog post in the Squarespace editor.
  2. Place your cursor where you want your pull-quote to appear.
  3. Press '+' to add a new block, then select ‘Quote’.
  4. Type (or paste) your snappy statement or expert insight into the field.

Quotes break up a long read, give extra emphasis, and are extremely helpful for skimmers.

Pixelhaze Tip:
Don’t just quote yourself; use feedback from real customers, or call out an impactful statistic. If you’re feeling flash, style your quote with italics or a different font in the block settings for a touch more personality.
💡

2. Add an 'About the Author' Section That’s Actually Useful

Readers like to know who’s behind the words. It isn’t showing off; it’s building trust.

How to do it in Squarespace:

  1. Scroll to the end of your post.
  2. Add a new text block (or use a pre-made ‘Bio’ block if available).
  3. Type a quick, friendly summary about yourself or the writer (example:
    Elwyn Davies is the founder of Pixelhaze Academy. In other news, he’s hopeless at making sourdough, but alright at websites.)
  4. Add an image block alongside if you’re feeling brave enough for a mugshot.

Pixelhaze Tip:
Keep it short, a pinch of personality goes a long way. If your posts have multiple authors, create reusable author segments as ‘snippets’ to drag and drop as needed.
💡

3. Create Multiple Hero (Banner) Sections

Why stick to one banner image when you could chop your blog or news page into proper sections? With proper sections, you can highlight featured posts, signup forms, events, or the best of your archives.

How to do it in Squarespace (7.1):

  1. Use ‘Index Pages’ to build a blog with sections. Each section can have its own banner, background, or layout (great for news or magazine sites).
  2. Within each blog post, you can add ‘Spacer’ or ‘Section’ blocks, then top with an image or full-bleed colour block for emphasis.
  3. Be bold with headings or images that lead off each section.

Pixelhaze Tip:
Keep hero images clean and avoid overloading with text. Squarespace banner settings can sometimes crop photos unpredictably, so always preview on desktop, tablet, and mobile before publishing.
💡

4. Make Headings Work for You (Not Against You)

Bad heading usage quietly hurts good blog content. Readers are lazy, and Google’s search bots aren’t much better.

How to handle headings:

  1. Always use one ‘Heading 1’ (h1) per page. The post title does this already.
  2. Use ‘Heading 2’ (h2) for main sections, ‘Heading 3’ (h3) for sub-points, and don’t skip levels. This keeps everyone sane.
  3. In the blog editor, add a new text block, then change the style to H2 or H3 from the formatting bar.

Pixelhaze Tip:
Headings are for structure, not decoration. Use them to signpost the real structure of your story. This helps SEO, screen readers, and anyone scanning at speed.
💡

5. Vary Text and Image Layouts

Monotony makes readers lose interest. If every post looks the same, people will skip sections unconsciously.

How to mix things up:

  1. Alternate between full-width images, left-right image and text layouts, and columns (add a ‘Columns’ block to split content, e.g. text on one side, image on the other).
  2. Try using background colours or ‘Divider’ blocks to separate sections with a subtle cue.
  3. Don’t be afraid to experiment with call-to-action blocks or summary buttons.

Pixelhaze Tip:
Squarespace’s built-in layouts (under the ‘Insert Layout’ menu) are genuinely useful. If a layout feels a bit bland, add a coloured background to one column, or overlay text over an image block for a more dynamic look.
💡

6. End With a Strong Call to Action

Don’t leave readers hanging at the end. Even a simple “Join our newsletter” or “Check out our free masterclass” works wonders.

How to add this in Squarespace:

  1. Insert a button block or newsletter signup underneath your author bio or conclusions.
  2. Link to a relevant resource: maybe your guide to image formats, or your next coffee clip.

Pixelhaze Tip:
Use a single, clear call-to-action per post to avoid confusion. If in doubt, invite readers to join the Pixelhaze community for more help.
💡

What Most People Miss

The difference between a ‘filled’ and an ‘engaging’ blog post is subtle but crucial. Anyone can pad out a post with fluff. The approach that works is introducing signposts, personality, and micro-engagements. People rarely remember walls of text, but they do remember a sharp quote, a friendly author face, or a clever section heading.

The top mistake is assuming that good content can do all the work alone. The structure around it is the scaffolding that makes your story stand out. In short, don’t be afraid to let your personality show or to introduce breaks and chapters. Human brains love signposting, and your readers will stay longer if you give them a gentle hand through your content.

The Bigger Picture

Once you start dressing your Squarespace blog properly, you’ll notice a few magic changes:

  • Visitors stick around longer (higher ‘time on page’, which is great for SEO and for your ego).
  • Your posts look more like articles from a professional publication, rather than afterthoughts.
  • You waste less time battling formatting gremlins, because your posts use a repeatable, flexible structure.
  • Google gives you bonus points for well-structured, readable content.

You can apply the same approach to all your future updates after you do this on one post. This saves time as your site grows.

Wrap-Up

You don’t need to be a designer, and you certainly don’t need to spend hours staring at the ‘insert block’ button, to create blog posts people actually want to read on Squarespace. Add quote snippets. Humanise your author bios. Chunk content into easy to scan, clearly flagged sections, and don’t be afraid of space. Fill it with intention instead of random padding.

If you found this useful, take two seconds to give the #CoffeeClip007 video a watch for a visual walk-through (and a proper Welsh accent). While you’re there, hit ‘Like’ and ‘Subscribe’ to the Pixelhaze YouTube channel, so you don’t miss future tips. Try these fixes on your next post, then jump into our Pixelhaze Academy community to share the results and pick up another shortcut.

Want more helpful systems like this? Join Pixelhaze Academy for free.

Jargon Buster

  • Quote snippet: A highlighted chunk of text, usually a memorable line from your post or a soundbite from someone else.
  • Hero section: The top or featured area on a web page, often with a big image and headline.
  • Heading tag: The technical term for text sizes ‘h1’, ‘h2’, ‘h3’—organises content for both readers and Google.
  • Index page: In Squarespace, a stack of content sections (great for magazine-style layouts).
  • Bio block: Little section for author details and a photo, commonly used at the bottom of posts.

Got questions? Stuck on a step? Drop a message in the comments below, or ask for a walk-through in the Academy community.

Happy posting!

Related Posts

Table of Contents
Facebook
X
LinkedIn
Email
Reddit