Leveraging AI for Email Marketing: The Miracles of ChatGPT, Writesonic, and Chatsonic

Email marketing is that old friend who’s always been in your corner—reliable, versatile, and occasionally a little overlooked while everyone rushes after shiny new social platforms. Yet, year after year, the data keeps saying what most business owners already know in their gut: well-crafted emails move the needle. The downside? Writing them is a craft, it’s time-consuming, and it’s remarkably easy to get stuck for ideas or lose hours polishing copy that lands with a dull thud.

This is where artificial intelligence, especially tools like ChatGPT, Writesonic, and Chatsonic, is quietly changing the process. AI brings efficiency, scalability, and even increased open rates. Too often, people misunderstand, misuse, or fear these tools will take away the personal touch. If you’ve ever stared blankly at your screen, coffee cooling, wondering how to make your next campaign compelling and relevant when you’re up against time and the delete key, you’re not alone.

This article is for anyone who wants email marketing to become a smoother, more enjoyable process. I’ll take you through a pragmatic system for using AI tools, helping you move beyond the rough draft stage to focus on the parts where your expertise and connection to your audience truly shine.

Why This Matters

No matter your sector, you spend a chunk of your budget and a bigger chunk of your week on outreach. Yet, all too often, your carefully written emails disappear without being opened or clicked. Research from Mailchimp says the average open rate for promotional emails is just over 20%. That means four out of every five people ignore your work entirely. Click-through rates are even lower.

Customer expectations have risen rapidly in recent years. They want value, relevance, and personality in their inbox, not boilerplate or generic offers. Here’s the catch: the more you strive to personalise your messaging and test what works, the more time you end up burning on drafts and edits. It all quickly becomes a treadmill.

With rising costs, greater inbox apathy, and demands for better results, AI is quickly being adopted as a practical tool for many businesses. The best AI tools help you:

• Rapidly generate email subject lines and content that outperform traditional averages.
• Cut the time between idea and inbox delivery, freeing you for the creative and strategic work.
• Experiment with approaches you wouldn’t normally be able to try due to time constraints.

But using AI well is a skill you need to develop. Poor execution leads to your emails blending in with the usual robotic marketing clutter. When you get it right, you’ll see better results with less friction.

Common Pitfalls

For every success story about AI-driven marketing, there are a dozen tales of emails that sounded off, lacked connection, or seemed emotionless and awkward. Most people stumble here:

• Abdicating the creative process: Feeding a vague prompt into an AI, copying whatever comes out, and sending it straight to your list. The result? A message conspicuously lacking your personality—or anyone’s, really.
• Assuming one-size-fits-all: AI models are powerful, but they’re generalists. Without the right nudge, they’ll miss your brand’s unique quirks and values.
• Neglecting the edit: AI can draft, refine, and even suggest improvements, but it doesn’t spot the cultural reference that doesn’t land, the call-to-action that doesn’t fit, or the internal jargon that makes sense only to those who wrote last year’s business plan.
• Forgetting the numbers: Failing to track what actually works, treating AI as a magic wand, and missing the iterative, data-driven process that good email marketing rests on.

If you’ve tried an AI tool, not found what you hoped, and retreated back to the blank cursor, you may have run into one of these common traps. With a little discipline and some practical examples, you can avoid them.

Step-by-Step Fix

The Pixelhaze approach keeps things practical: blend AI’s efficiency with real, human editing and a mindset of experimentation. Here’s the process our team uses and refines for clients and our own marketing.

Step 1: Select and Set Up Your AI Tools

Don’t just pick the first AI with a slick demo video. Each has its own focus:

• ChatGPT (from OpenAI): Highly versatile, excellent for brainstorming subject lines, content blocks, and rough drafts. Strong on creativity and adaptability.
• Writesonic: Focuses on driving action and is great for refining copy with a commercial or conversion goal. Its built-in tools let you A/B test versions easily.
• Chatsonic: Works much like ChatGPT but leans toward a conversational, personable tone. Ideal for emails needing a friendly touch.

Set up accounts for the tools you plan to try. Most let you experiment for free or on a pay-as-you-go basis. Get comfortable with where to input prompts, where to find past conversations, and how to export what the AI produces.

Step 2: Generate Subject Lines Worth Opening

People judge books by covers and emails by subject lines. The smallest tweak in phrasing can boost open rates significantly. To use AI for catching more attention:

• Give a specific prompt to your chosen tool. For example, in ChatGPT, try:
  Give me 10 subject lines for an email about [your product/service], focused on [main benefit]. Target audience: [describe].
• Review the list you get back. Highlight the ones that match your brand’s voice or would catch your eye in a crowded inbox.
• Pass your top three through Writesonic or another tool with A/B capability. It lets you test several options quickly (either on smaller audience segments or by checking their predicted performance).
• Don’t settle for a generic “20% off – Limited Time Offer” unless you’re sending mass deals with no personal touch.

Step 3: Draft Email Bodies Quickly, Then Shape Them

This is where most people waste time: staring at a blinking cursor, wondering how to start, or reusing stale copy from years ago. AI can give you a jumping-off point in under a minute.

• Provide the model with a prompt containing your subject, a summary of your offer or message, and any must-have details.
  Example:
  Write the main body of a promotional email for [product/service]. The subject line is "[Selected Subject Line]". The goal is to get the reader to [desired action, e.g., book a call, visit our website].
• The AI will draft something. It might be 70% there. Go through and keep what sounds like you, remove what feels off, and add a story or personal touch that only a real human would use.
• If you don’t like the tone, be clear about what you want. Try:
  Make it more conversational, use UK spelling, avoid clichés, and keep it under 150 words.
• Read the whole output aloud. If it sounds natural, you’re getting close.

Step 4: Refine with Conversion in Mind

An email that sounds nice but doesn’t drive results misses the mark. Writesonic’s features are effective for shaping copy focused on outcomes:

• Paste your draft into Writesonic and select the “conversion” or “sales” focus.
• Review its suggestions for calls-to-action and persuasive tweaks.
• If you’re inviting people to a webinar, for example, craft a CTA with real pull: “Reserve your seat (spots go fast).”
• Keep the copy active and benefits-focused, aiming for language that centres the reader.

Step 5: Add Human Touch and Brand Personality

AI gets you a fast draft. Your next job is the polish only you can provide: empathy, humour, and character.

• Replace any phrases that sound wrong or don’t fit the way you normally communicate with your audience. If “cheers” is your style, make sure your emails use it.
• Add an anecdote, quote, or reference that reflects your real-life experience. A single sentence—like “Last Friday, our entire team survived a two-hour Zoom with only one biscuit break…”—makes you memorable.
• Focus on making your tone genuine rather than perfecting grammar. A minor comma error will not drive readers away, but a generic or cold message will.

Step 6: Measure, Test, and Improve

AI isn’t set and forget. Ongoing learning and experimentation are where the biggest gains happen.

• Track your open rates, click-throughs, bounce rates, and unsubscribes for every campaign. Compare new campaigns with your previous efforts to see what’s working.
• Use Writesonic’s A/B features for headlines and CTAs, and try unorthodox ideas occasionally to see what stands out.
• Every four campaigns, review what your best and worst performers had in common. Share these insights with everyone involved in writing your company’s copy.

What Most People Miss

Many talk about how AI speeds things up, but genuine improvement happens when you treat AI as your assistant instead of the creative driver. Your job expands beyond efficiency; you create new space for your own creativity and insights.

People who excel with AI tools test, tweak, and measure. They experiment, track what resonates, and use both mistakes and successes to improve. They don’t blame the software for bad results—they adapt and learn, making each round stronger. Most importantly, they remember that editing is where brands are truly built: those final tweaks, well-placed humor, or the distinct way you say “thanks for reading.”

When you rely on AI to do your thinking, readers disengage. Used as a springboard for your own message, AI helps you produce work that truly connects.

The Bigger Picture

Bringing AI into email marketing represents a strategic shift rather than a quick fix. Setting up the right system changes your workflow in practical ways:

• You spend less time on first drafts, freeing time and energy for strategic projects or future launches.
• Your team has greater capacity for real customer conversations and spends less time struggling with blank pages.
• You can test new campaign ideas efficiently because AI reduces the effort required for each experiment.
• Your messaging continues to improve as you adjust based on feedback and results, without long delays or high costs.
• Even as inboxes fill up, your emails stay relevant, warm, and effective by combining automation with authentic human input.

Higher open rates are certainly a benefit. Ultimately, improving your workflow removes bottlenecks and helps you reclaim valuable time, all while moving closer to a healthy work-life balance.

Wrap-Up

AI tools like ChatGPT, Writesonic, and Chatsonic have moved beyond the world of Silicon Valley or big agencies. Small business owners, freelancers, and marketers can now use them to overcome writing fatigue and get better results from their campaigns.

Use these tools wisely, and they’ll help you move through first drafts quickly and focus on genuine connection with your audience, making your emails sharper, faster, and more effective—without losing your unique voice.

Try the workflow above for your next campaign. Track your results and keep refining your process. Above all, remember that AI’s speed is only useful when combined with your understanding, curiosity, and care.

Want more helpful systems like this? Join Pixelhaze Academy for free at https://www.pixelhaze.academy/membership.

Jargon Buster

• AI Tools (Artificial Intelligence Tools): Software that uses patterns and prior data to produce human-like writing, suggestions, or analysis.
• ChatGPT: OpenAI’s advanced language model, useful for idea generation and drafting everything from email subject lines to article outlines.
• Writesonic: An AI copywriting platform with a focus on optimising for sales, engagement, and conversions.
• Chatsonic: A conversational AI tool, similar to ChatGPT, built to make written messages more natural and personable.
• A/B Testing: Comparing two versions of a marketing message to see which performs better by splitting your audience.
• Open Rate: The percentage of recipients who open your emails.
• Click-Through Rate (CTR): The percentage who click a link within your email.

FAQ

How can I make sure AI-written emails reflect our brand voice?
Edit ruthlessly. Use AI to get a base draft, but always tweak tone, phraseology, and personal details to match how you or your team would really speak.

Will people notice if an email was written by AI?
Only if you don’t edit for warmth, relevance, and context. Treat AI output as a first draft and customize it—add your personal touches and readers will simply see a quality email.

Do I need all three tools, or is one enough?
Start with one. Many businesses achieve solid results with ChatGPT alone. As bottlenecks appear (whether with subject lines, calls to action, or body copy), add Writesonic or Chatsonic for extra capability.

Is it safe to trust AI with sensitive information?
Never put customer names, private data, or confidential details in any online AI tool without first reviewing its privacy policy. Use placeholders and personalize the final draft before sending.

What’s the best measure of success?
Track open rates, click-throughs, and above all, conversions. Use concrete data to evaluate your approach, rather than relying purely on your own impressions.

Want more field-tested ideas and systems like this? Join Pixelhaze Academy for free at https://www.pixelhaze.academy/membership.