Boost SEO on Squarespace Landing Pages
TL;DR:
- Run regular SEO audits using tools like Semrush to spot problems with your Squarespace pages
- Fix the big issues first: broken links, slow loading times, and missing SEO elements
- Optimize your content with relevant keywords and check your URL slugs make sense
- Add descriptive alt text to all images and keep your meta descriptions sharp
- Track your progress with Squarespace's built-in analytics to see what's working
Start with an SEO Audit
Think of an SEO audit as a health check for your website. It shows you exactly what's stopping your pages from ranking higher in search results.
Semrush is a solid choice for this job. It'll scan your Squarespace site and flag up issues with page speed, broken links, missing title tags, and dodgy meta descriptions. You'll get a clear picture of what needs fixing.
Run the audit on your most important landing pages first. These are usually your homepage, main service pages, and any pages you're driving traffic to through ads or social media.
Address the Big Issues First
Once you've got your audit results, tackle the problems that'll have the biggest impact:
Broken links kill user experience and search rankings. Find them and either fix the links or remove them completely.
Page speed matters more than most people think. If your pages take ages to load, visitors bounce and search engines notice. Compress your images and remove any unnecessary plugins or code blocks.
Missing SEO elements are easy wins. Every page needs a unique title tag and meta description. Don't leave these blank or let Squarespace auto-generate them.
Optimize Your Content
Your content needs to work harder for both visitors and search engines.
Keywords should feel natural in your copy. Don't stuff them in awkwardly, but make sure your main topic comes through clearly in your headings and body text.
URL slugs should make sense. Instead of "/page-1" or "/untitled-page", use something like "/web-design-services" that tells people and search engines what the page is about.
Image alt text serves two purposes. It helps visually impaired users understand your images and gives search engines context. Write brief, descriptive alt text for every image.
Keep a simple spreadsheet tracking what you've changed and when. This makes it easier to see what improvements are actually working.
FAQs
How often should I audit my Squarespace landing pages?
Every three months is about right for most sites. If you're making frequent changes or running active campaigns, monthly audits make more sense.
Can I track whether my SEO changes are working?
Squarespace's built-in analytics show you traffic, page views, and where visitors are coming from. Compare these numbers before and after your SEO changes to see the impact.
Where can I learn more about Squarespace SEO?
Squarespace's help center has specific guides for SEO on their platform. The advice is tailored to how their system works, which is more useful than generic SEO tips.
Jargon Buster
SEO – Search Engine Optimization. Making your website more likely to show up when people search for things related to your business.
Meta descriptions – The short text that appears under your page title in search results. Think of it as your elevator pitch to potential visitors.
URL slugs – The readable part of your web address that comes after your domain name. Like "/about-us" or "/contact".
Alt text – Description text for images that screen readers use and search engines read to understand what's in your pictures.
Wrap-up
Better SEO on Squarespace comes down to regular maintenance and smart optimization. Run audits to find problems, fix the biggest issues first, and keep your content focused on what your visitors actually want to find.
The key is consistency. Small, regular improvements work better than massive overhauls every six months. Your site's visibility will improve steadily, and you'll start seeing more relevant traffic coming through search engines.