How to Build a Salon Website on Squarespace
Building a salon website doesn't have to be complicated. Squarespace makes it straightforward to create something that looks professional and actually works for your business. Here's how to get it done without the headaches.
TL;DR:
- Pick a Local Business template designed for beauty services
- Create clear service pages with pricing using layout blocks
- Add team bios with professional photos to build trust
- Set up online booking with Acuity Scheduling or simple contact forms
- Connect your social media and optimize for local search
- Get a custom domain that matches your salon name
Choose Your Template
Head to the Squarespace template store and filter by 'Local Business'. These templates are built with salons and beauty businesses in mind, so they'll have the right structure for showcasing services and handling bookings.
Don't just pick the first one you see. Preview a few different options to find one that matches your salon's vibe. Some lean more modern and minimal, others are warmer and more traditional.
Set Up Your Services Pages
This is where potential clients decide whether to book with you, so make it count. Create dedicated pages for your services using layout pages, which let you organize everything with text blocks and dropdown menus.
Break services into clear categories like 'Hair', 'Nails', 'Treatments'. For each service, include the price and a brief description that explains what makes it worth booking.
Introduce Your Team
People want to know who's going to be working on their hair or nails. Add team member photos, names, and short bios using auto layouts. This builds trust and helps clients feel comfortable before they even walk through your door.
Make sure all photos are professional and shot in similar lighting. Inconsistent photos make your salon look disorganized.
Make Booking Simple
Set up Acuity Scheduling through Squarespace to handle online bookings. It connects directly to your site and lets clients book appointments 24/7. If you prefer keeping things simple, at least make your phone number and email easy to find.
Put your contact info somewhere obvious like the header, footer, or a sticky mobile bar. Don't make people hunt for it.
Connect Your Social Media
Add social media icons to your footer linking to Instagram, Facebook, and any other platforms where you post your work. If you're active on Instagram, use the Instagram block to show recent posts directly on your site.
Social proof matters in the beauty industry. Seeing your recent work helps potential clients trust your skills.
Get Found in Local Search
Set up Google My Business and verify your site with Google Search Console. These free tools help you show up when people search for salons in your area.
Use location-specific keywords in your content. Instead of just "hair salon," try "hair salon in [your town]" or "best highlights in [your area]."
Pick Your Domain Name
Choose a domain that matches your salon name or is close to it. Keep it simple and easy to spell. Squarespace includes a free domain for the first year on most plans.
If your exact salon name isn't available, try adding your city or words like "salon" or "beauty" to it.
FAQs
Can I customize the template after I choose it?
Yes, Squarespace lets you change colors, fonts, and layout elements. You're not stuck with the original design.
Do I have to use Acuity Scheduling for bookings?
No, you can use simple contact forms or just list your phone number and email. Acuity just makes it easier for clients to book online.
How do I improve my search rankings?
Use Squarespace's built-in SEO tools, keep your content updated, and make sure your Google My Business listing is complete and accurate.
Jargon Buster
Template: A pre-designed website layout you can customize for your business
Layout Page: A Squarespace page type that's good for organizing content like service lists
SEO: Search Engine Optimization – techniques to help your website show up in Google searches
Auto Layout: A way to display multiple items (like team members) in a grid format
Wrap-up
Building a salon website on Squarespace is more straightforward than you might think. The platform handles the technical stuff, so you can focus on showcasing your work and making it easy for clients to book with you.
The key is keeping things simple and client-focused. Your website should make people want to visit your salon, not confuse them with complicated navigation or missing information.
Ready to build your salon website? Join Pixelhaze Academy for step-by-step tutorials and ongoing support.