Get Personalised Content from ChatGPT

Learning Objectives

By the end of this chapter, you'll be able to:

• Use ChatGPT to create personalised content that speaks directly to your audience
• Build interview-style prompts that produce better, more targeted responses
• Apply these techniques to real business scenarios like marketing and customer service

Introduction

Generic content falls flat. Your audience wants to feel like you're speaking directly to them, not broadcasting to everyone at once. That's where personalised content comes in – and ChatGPT can help you create it at scale.

The secret isn't just asking ChatGPT to "make it personal." You need to feed it the right information in the right way. Think of it like conducting an interview where each question builds on the last, gathering the details needed to create something truly tailored.

This chapter shows you how to move beyond basic prompts to create content that feels like it was written specifically for each person who reads it.

Lessons

Understanding Personalised Content with AI

Personalised content adapts to specific audiences, contexts, or individual needs. Instead of one-size-fits-all messaging, you're creating content that resonates with particular groups or situations.

ChatGPT excels at this when you provide enough context. The more specific details you give it about your audience, their challenges, and what they're trying to achieve, the better it can tailor its response.

Here's how to start:

• Identify your specific audience segment (not just "customers" but "small business owners struggling with social media")
• Gather key details about their situation, goals, and pain points
• Note the tone and style that resonates with them

This is the bit most people miss – they jump straight into asking for content without laying the groundwork.

Building Interview-Style Prompts

Instead of asking ChatGPT one broad question, build your prompt like an interview. Each piece of information helps it understand the full picture.

Follow this structure:

1. Set the context clearly
2. Describe your audience in detail
3. Explain the specific situation or challenge
4. Specify the desired outcome
5. Include any relevant background information

Example of a basic prompt:
"Write a marketing email about our new product."

Example of an interview-style prompt:
"You're writing for busy restaurant owners who've been struggling with staff shortages since 2022. They're overwhelmed and need practical solutions they can implement quickly. Write a marketing email introducing our new staff scheduling app. The tone should be understanding and supportive, not salesy. Include specific pain points like last-minute cancellations and difficulty covering shifts."

See the difference? The second prompt gives ChatGPT everything it needs to create something that feels personal and relevant.

Real-World Applications

Here are three practical ways to use personalised content generation:

Marketing campaigns:
Create different versions of the same message for different audience segments. Use interview-style prompts to generate emails, social media posts, or ad copy tailored to specific customer groups.

Customer service responses:
Generate personalised responses to common customer queries. Instead of generic templates, create responses that acknowledge specific situations and provide relevant solutions.

Content creation:
Develop blog posts, guides, or resources that speak directly to particular audience segments. Each piece feels like it was written specifically for that group's needs and challenges.

Practice example:
Choose a piece of content you need to create. Write two prompts – one generic and one interview-style. Compare the outputs and notice how the interview-style prompt produces more targeted, relevant content.

Practice

Time to put this into action. Choose a real scenario from your work or business and create both types of prompts.

Your task:

1. Pick a specific piece of content you need (email, social post, blog intro, etc.)
2. Write a basic, generic prompt
3. Rewrite it as an interview-style prompt with detailed context
4. Generate content using both prompts
5. Compare the results – which feels more personal and relevant?

Questions to consider:

• Which version would your audience prefer to receive?
• What specific details made the biggest difference?
• How could you apply this approach to other content you create?

FAQs

How much context should I provide in my prompts?
Provide enough detail to paint a clear picture, but don't overwhelm with irrelevant information. Focus on audience characteristics, their situation, and what you want to achieve.

Can I use this approach for technical or formal content?
Absolutely. Even technical content benefits from personalisation. Consider your reader's expertise level, their specific use case, and the context in which they'll use the information.

What if I don't know enough about my audience?
Start with what you do know, then use ChatGPT to help you identify what other information might be useful. You can also ask it to suggest questions that would help you better understand your audience.

How do I maintain consistency across personalised content?
Include brand guidelines, tone preferences, and key messaging points in your prompts. This ensures personalised content still feels cohesive with your overall brand.

Jargon Buster

Interview-style prompts: Detailed prompts that provide context and background information, similar to briefing someone before an interview

Personalisation: Creating content that feels specifically relevant to a particular audience or individual

Audience segmentation: Dividing your broader audience into specific groups with similar characteristics or needs

Context: The background information and circumstances that help AI understand what you're trying to achieve

Wrap-up

You now have the tools to create personalised content that resonates with your audience. The key is moving beyond generic prompts to interview-style conversations that give ChatGPT the context it needs.

Start by identifying your specific audience segments and what makes them unique. Then build prompts that capture these details, creating content that feels like it was written just for them.

Practice this approach with different types of content until it becomes second nature. The more you use interview-style prompts, the better you'll become at identifying what information ChatGPT needs to create truly personalised content.

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