Principles of Graphic Design 6.1: Putting It All Together

Learn to combine alignment, typography, colour, and imagery effectively for cohesive design projects.

Design Integration for Your Final Project

Learning Objectives

By the end of this chapter, you'll be able to:

  • Combine alignment, typography, colour, and imagery into one cohesive design
  • Apply practical steps to improve alignment and typography in your projects
  • Build effective colour palettes that match your design's message
  • Integrate imagery that works with your other design elements

Introduction

This is where everything comes together. You've learned about alignment, typography, colour, and imagery separately. Now it's time to combine them into a single, powerful design that actually works.

Getting all these elements to play nicely together is what separates okay designs from great ones. When done right, your design will communicate clearly and look professional. When done wrong, it'll look messy and confuse your audience.

Here's what you need to know to get it right.

Lessons

Setting Up Your Foundation with Grids and Typography

Before you add colour or images, you need a solid foundation. This means getting your grid and typography sorted first.

Step 1: Choose your grid system
Pick a grid that matches your content. For most projects, a 12-column grid works well. If you're working on something simpler like a poster, a 3 or 4-column grid might be enough.

Step 2: Select your typography
Choose fonts that match the tone you're going for. Need something professional? Try a clean sans-serif. Something more creative? Consider a serif or display font for headings, but keep body text readable.

Step 3: Lock everything to your grid
Every text block, heading, and visual element should align to your grid. This creates the visual order that makes your design look polished.

The bit most people miss: Don't just align things randomly. Use your grid consistently across the entire design, even for small elements like captions or button text.

Building Your Colour Strategy

Colour isn't decoration – it's communication. Here's how to use it properly.

Step 1: Define your message
What feeling do you want people to have when they see your design? Trustworthy and professional? Creative and energetic? Your colours need to support this.

Step 2: Build your palette systematically
Start with one primary colour that captures your main message. Then add:

  • A secondary colour (complementary or analogous to your primary)
  • A neutral colour for backgrounds and text
  • An accent colour for highlights and calls to action

Step 3: Test for accessibility
Make sure your colour combinations pass accessibility standards. Your text needs enough contrast to be readable by everyone.

Roll your sleeves up here – test your colours on different devices and in different lighting conditions before you commit.

Integrating Imagery That Works

Images can make your design sing or sink it completely. Here's how to get them working for you, not against you.

Step 1: Choose images with purpose
Every image should serve a function. Is it supporting your message? Providing necessary information? Creating the right mood? If you can't answer why an image is there, cut it.

Step 2: Size and crop strategically
Images should fit your grid system just like everything else. Crop them to focus attention where you need it, and size them to create the right hierarchy with your text.

Step 3: Maintain visual consistency
Edit your images so they work together. This might mean adjusting brightness, contrast, or saturation so they don't clash with your colour palette or each other.

This is the bit most people get wrong: they choose images that look good individually but don't work as a set. Think of your images as a team, not solo performers.

Practice

Create a single-page flyer for a local event. Apply everything you've learned:

  1. Set up a grid system and stick to it
  2. Choose typography that matches the event's tone
  3. Build a 3-4 colour palette that supports your message
  4. Add one or two images that enhance rather than distract

Focus on making all elements work together rather than trying to make each element stand out on its own.

FAQs

How do I know if my typography fits my layout?
If you're constantly fighting to make text fit, your typography choices aren't working with your grid. Go back and adjust font sizes or line spacing to work with your structure, not against it.

What's the easiest way to choose colours that work together?
Start with the emotion you want to create, then use a colour wheel or tool like Adobe Color to find combinations. Stick to 3-4 colours maximum – more colours usually mean more problems.

How do I stop images from overwhelming my design?
Size your images to support your hierarchy, not dominate it. If the image is the most important element, make it the largest. If the text is more important, scale the image down accordingly.

Jargon Buster

Grid System: An invisible structure of columns and rows that helps you align elements consistently across your design

Hierarchy: The visual order of importance in your design – what people see first, second, and third

Colour Palette: Your chosen set of colours that work together to support your design's message

Visual Consistency: When all elements in your design feel like they belong together, creating a unified look

Wrap-up

When alignment, typography, colour, and imagery work together properly, your design becomes more than the sum of its parts. Each element supports the others instead of competing for attention.

The key is treating integration as a process, not an afterthought. Plan how elements will work together from the start, rather than trying to force them together at the end.

Keep practising with different types of projects. The more you work with these elements together, the more natural it becomes to create designs that actually work.

Ready to take your design skills further? Join Pixelhaze Academy for more advanced techniques and feedback on your work: https://www.pixelhaze.academy/membership