SEO Content Creation for Squarespace

Learning Objectives

By the end of this chapter, you'll be able to:

• Write content that performs well in search engines on your Squarespace site
• Place keywords naturally throughout your content without overdoing it
• Structure your pages for better readability and search performance
• Set up metadata that helps your pages get found

Introduction

Getting your Squarespace site found in search results comes down to creating content that both people and search engines can understand. This chapter shows you how to write content that ranks well while still being useful to your visitors. You'll learn where to place keywords, how to structure your content properly, and how to use Squarespace's built-in SEO features effectively.

Lessons

Understanding SEO Content Basics

SEO content isn't about stuffing keywords everywhere. It's about creating genuinely helpful content that happens to be optimised for search engines.

Step 1: Focus on solving a specific problem or answering a clear question for your audience.

Step 2: Research what your audience actually searches for using tools like Google's Keyword Planner or Ubersuggest.

Step 3: Write for humans first, then optimise for search engines.

Finding and Using Keywords Effectively

Keywords are the bridge between what people search for and the content you create.

Step 1: Start with one main keyword per page. This should match what someone would type into Google to find your content.

Step 2: Find 2-3 related keywords that support your main topic.

Step 3: Use your main keyword in your page title, first paragraph, and at least one heading.

Step 4: Sprinkle related keywords throughout your content where they fit naturally.

Setting Up Metadata in Squarespace

Metadata tells search engines what your page is about and influences how it appears in search results.

Step 1: In your Squarespace editor, click on the page you want to optimise.

Step 2: Go to Settings, then SEO.

Step 3: Write a page title (60 characters or less) that includes your main keyword.

Step 4: Create a meta description (150-160 characters) that summarises your content and includes your keyword.

Step 5: Add a URL slug that's short and includes your main keyword.

Structuring Content for Search and Readability

Well-organised content keeps readers engaged and helps search engines understand your page structure.

Step 1: Use one H1 heading per page (your main title).

Step 2: Break your content into sections using H2 headings.

Step 3: Use H3 headings for subsections within your H2 sections.

Step 4: Keep paragraphs short (2-3 sentences maximum).

Step 5: Use bullet points and numbered lists to break up dense information.

Step 6: Add images with descriptive alt text that includes relevant keywords.

Optimising Images for SEO

Images can drive significant traffic to your site when optimised properly.

Step 1: Use descriptive filenames before uploading (e.g., "blue-ceramic-coffee-mug.jpg" instead of "IMG_1234.jpg").

Step 2: In Squarespace, click on your image and select "Edit".

Step 3: Add alt text that describes what's in the image and includes your keyword if relevant.

Step 4: Keep file sizes under 1MB to maintain fast loading speeds.

Practice

Create a 400-word piece of content for a page on your Squarespace site. Include:

• One main keyword used naturally 3-4 times
• At least two H2 headings
• One bulleted or numbered list
• Meta title and description
• One image with proper alt text

Time yourself – this should take about 30-45 minutes once you get the hang of it.

FAQs

How many keywords should I target per page?
Focus on one main keyword per page, with 2-3 supporting keywords. Trying to rank for too many different terms on one page usually backfires.

How long should my content be for good SEO?
There's no magic number, but aim for at least 300 words. The key is covering your topic thoroughly enough to be genuinely useful.

Can I change my URL after publishing?
Yes, but avoid it if possible. Squarespace will redirect the old URL, but it's better to get it right from the start.

How often should I update my content?
Review and refresh your main pages every 6-12 months. Update any outdated information and add new relevant details.

Does Squarespace handle technical SEO automatically?
Squarespace covers the basics like site speed and mobile optimisation, but you're responsible for content optimisation and metadata.

Jargon Buster

Alt text: Description of an image that appears if the image doesn't load and helps screen readers understand what's shown

H1, H2, H3: HTML heading tags that create a hierarchy in your content structure

Keyword density: How often a keyword appears compared to the total word count (aim for 1-2%)

Meta description: Short summary of a page that appears in search results under the title

URL slug: The part of your web address that comes after your domain name

SERP: Search Engine Results Page – what you see when you search for something on Google

Wrap-up

Creating SEO-friendly content on Squarespace is about balance. Write genuinely helpful content first, then optimise it for search engines. Use Squarespace's built-in SEO tools to set up your metadata properly, structure your content with clear headings, and don't forget to optimise your images. The goal is content that both your audience and search engines can easily understand and value.

Start with one page and get comfortable with the process before tackling your entire site. SEO results take time, but consistent, quality content creation will get you there.

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