Track Your Local SEO Rankings in SEOSpace
Learning Objectives
- Understand how to enable local rank tracking for your Squarespace site in SEOSpace
- Learn to configure tracking settings for specific cities or zip codes
- Discover how to interpret local ranking reports in SEOSpace
Introduction
Local SEO can drastically affect your website's visibility in specific geographic areas. This chapter will guide you through setting up and using local rank tracking in SEOSpace, designed specifically for Squarespace users. By the end, you'll know how to monitor your site's performance across different locations, a crucial step to refining your local SEO strategy.
Lessons
Setting Up Local Rank Tracking
SEOSpace makes it simple to begin tracking how your website ranks in different locations. Here's how to set it up:
Step 1: Log in to your Squarespace account
Step 2: Navigate to the SEO settings tab
Step 3: Select 'Local Rank Tracking' and enter the cities or zip codes you want to monitor
This setup allows you to see how well your site performs in areas most valuable to your business.
Analysing Your Local SEO Reports
After setting the tracking, SEOSpace will begin compiling data on your chosen locations:
- View overall ranking trends over time to notice improvements or declines
- Analyse specific metrics like click-through rates or average position that can inform further SEO adjustments
Understanding these reports helps in pinpointing what local SEO strategies are working and what might need change.
Optimising Based on Local Data Insights
Use the insights gathered from your reports to enhance your site's local search performance:
- Adjust your on-page SEO elements like meta titles and descriptions to better match local search trends
- Increase localised content on your site to appeal more directly to the regions you're monitoring
Remember that local rank tracking in SEOSpace shows how your site is perceived in different communities. Use this tool to tailor your local SEO efforts, making your Squarespace site more visible and relevant to your target demographics.
Practice
Choose three locations relevant to your business. Set up local rank tracking for these areas in SEOSpace, then analyse the initial data to see which location might need more dedicated SEO work.
FAQs
How do I start tracking a new location in SEOSpace?
Simply add the new city or zip code in the local rank tracking settings within your Squarespace SEO panel.
How often are local ranking reports updated?
Reports are usually updated monthly, but this can depend on your specific SEOSpace settings.
What should I do if the data shows my local rankings dropping?
Investigate potential causes such as increased competition or recent changes to your website, and consider adjusting your SEO strategy accordingly.
Are the local ranking results in SEOSpace always accurate?
While SEOSpace provides reliable local rank tracking data, it's good practice to cross-reference this information with other SEO tools for verification, as occasional discrepancies may arise.
Jargon Buster
Local SEO: Optimising a website to be discovered by users in specific geographical areas
Rankings: How well a website appears in search engine results for certain queries
Metrics: Quantitative measurements used to assess and track performance
SEOSpace: A tool designed to enhance SEO capabilities for Squarespace websites, offering features like local rank tracking, keyword optimisation, and performance analytics
Wrap-up
You're now equipped with the fundamentals to track and improve your Squarespace site's local SEO performance using SEOSpace. Continue to explore different areas and adjust your strategies based on the comprehensive insights you gain. Local SEO is dynamic, so stay proactive and adaptive to thrive.
Next, you'll want to focus on optimising your Google Business Profile to complement your local rank tracking efforts.