Advanced SEOSpace Tools for Squarespace
Learning Objectives
- Understand the range of advanced tools available in SEOSpace for Squarespace
- Learn how to configure and use competitor tracking, scheduled audits, and automated SEO alerts
- Identify ways to enhance your website's SEO performance using advanced SEOSpace features
Introduction
Beyond basic SEO strategies, Squarespace users can harness advanced SEOSpace tools to boost their site's search engine performance. This chapter covers the capabilities of these paid features and how they provide actionable insights and automated management of your website's SEO. Whether you're aiming to outpace competitors or keep up with search engine standards, these advanced tools are essential for your SEO toolkit.
Lessons
Tracking Your Competitors
Competitor tracking lets you analyse and adapt strategies that are winning in your industry. Here's how to set it up:
Step 1: Access your SEOSpace dashboard on Squarespace.
Step 2: Navigate to the 'Competitor Tracking' section.
Step 3: Add the URLs of the competitors you wish to track.
By monitoring competitors, you can see what keywords they're ranking for, their backlink profiles, and other SEO strategies they employ.
Scheduling SEO Audits
Regular SEO audits help keep your site optimised. To set up a scheduled audit:
Step 1: Go to the 'SEO Audit' tool in your SEOSpace settings.
Step 2: Choose the frequency of audits — weekly, monthly, or quarterly.
Step 3: Save your settings to automate the audit process.
Scheduled audits provide regular reports on your website's SEO health, highlighting areas for improvement.
Setting Up Automated SEO Alerts
Stay updated with real-time changes in your website's SEO status by setting up automated alerts.
Step 1: In the SEOSpace menu, select 'SEO Alerts'.
Step 2: Configure the settings to define what changes you should be alerted about (e.g., ranking changes, page speed issues).
Step 3: Choose how you want to receive these alerts, such as via email or direct notifications.
With these alerts, you can immediately address issues that may negatively impact your SEO performance.
Practice
Set up an alert in SEOSpace for one keyword important to your business. Monitor its performance over the next week to familiarise yourself with responding to shifts in your SEO landscape.
FAQs
Are these advanced tools available with any plan?
No, these advanced SEOSpace tools are only included in specific paid Squarespace plans. Check Squarespace pricing for more details.
How often should I conduct an SEO audit?
It depends on your site's size and the dynamics of your industry, but generally, quarterly audits are recommended for most sites.
Can I receive SEO alerts on mobile?
Yes, configure your settings in SEOSpace to receive notifications directly to your mobile for convenience.
Can I track multiple competitors with the competitor tracking tool?
Yes, the competitor tracking feature in advanced SEOSpace plans allows you to monitor and analyse multiple competitors simultaneously.
Jargon Buster
SEO: Search Engine Optimisation – enhancing your site to improve its visibility in search results.
Competitor Tracking: Assessing competing websites' SEO tactics.
Scheduled Audits: Automatic, periodic checks to ensure your site meets the latest SEO criteria.
Automated SEO Alerts: Notifications about your website's SEO status changes based on predetermined criteria.
SEOSpace: The SEO tools and features available within Squarespace to optimise websites for search engines.
Wrap-up
You're now ready to implement and benefit from SEOSpace's advanced features on your Squarespace website. As you become more comfortable with these tools, continue experimenting with different settings to truly tailor your SEO strategy. Keep learning and adjusting – SEO is an ongoing process, not a one-time setup.
The right tools not only make SEO manageable but also transform it into a strategic advantage. Equip yourself with competitor insights, periodic audits, and responsive alerts to stay ahead.