Adding Dynamic Content to Squarespace

Learning Objectives

• Create and manage event pages on Squarespace
• Integrate ticket sales and registration services with your event pages
• Update event details efficiently and maintain accurate information
• Use Squarespace's content features to enhance event visibility

Introduction

Adding events to your Squarespace website brings your content to life. Whether you're running workshops, webinars, or community meetups, event pages help visitors connect with your business beyond static content. This chapter shows you how to create compelling event pages that inform visitors and drive attendance.

Lessons

Lesson 1: Creating Your First Event Page

Setting up an event page is straightforward once you know where to look:

Step 1: Log into your Squarespace account and open your site editor.

Step 2: In the Pages panel, click the '+' icon to add a new page.

Step 3: Select 'Events' from the page type options.

Step 4: Click 'Add Event' and fill in your event details:

• Event title
• Date and time
• Location (physical address or online link)
• Description
• Featured image

Step 5: Save your changes and preview the page.

Your event page automatically displays events in chronological order, with upcoming events at the top. Past events move to the bottom but remain visible unless you delete them.

Quick tip: Upload a high-quality featured image that represents your event. This image appears in event listings and when shared on social media.

Lesson 2: Enhancing Event Pages with Rich Content

Basic event details are just the start. Add depth with Squarespace's content blocks:

Adding more content:

• Click the '+' icon within your event page
• Insert text blocks for detailed descriptions
• Add image galleries to show previous events
• Include video blocks for promotional content
• Use map blocks to show venue locations

Formatting your content:

• Keep descriptions clear and scannable
• Use bullet points for key information
• Include contact details for questions
• Add links to related content or resources

This is the bit most people miss: Don't forget to add a clear call-to-action. Tell visitors exactly what you want them to do next.

Lesson 3: Setting Up Ticket Sales and Registration

Squarespace doesn't handle ticket sales directly, but integration with external services works well:

For paid events:
Step 1: Set up your event on Eventbrite, PayPal, or another ticketing platform.

Step 2: Copy the registration or purchase link from your ticketing service.

Step 3: In your Squarespace event page, add a button block.

Step 4: Link the button to your external ticketing page.

Step 5: Use clear button text like "Buy Tickets" or "Register Now".

For free events:
Use Squarespace's form blocks to collect registrations directly:

• Add a form block to your event page
• Include fields for name, email, and any other required information
• Set up email notifications to track registrations

Roll your sleeves up: Test your registration process from a visitor's perspective. Click through the entire process to catch any issues.

Lesson 4: Managing and Updating Event Information

Keep your event information current to maintain visitor trust:

Regular updates:

• Check event details weekly for accuracy
• Update ticket availability status
• Add new information as it becomes available
• Remove or archive past events if needed

Making changes:
Step 1: Go to Pages > Events in your site editor.

Step 2: Click on the event you want to modify.

Step 3: Edit any field directly in the event editor.

Step 4: Save changes and check the live page.

Communication strategy:

• Add an "Updates" section to your event page for important changes
• Use your email list to notify registered attendees of changes
• Update social media posts if you've shared the event

Here's the quick version: If something changes, update it everywhere immediately. Consistency builds trust.

Practice

Create a practice event page for a fictional workshop or meetup. Include:

• A compelling title and description
• Date, time, and location details
• A featured image
• Additional content blocks with more information
• A registration method (button or form)

Try different layouts and content arrangements to see what works best for your audience.

FAQs

Can I customize the event registration form on Squarespace?
Squarespace's built-in event pages have limited form customization. For detailed attendee information, use form blocks or integrate with external services like Eventbrite or Typeform.

How do I send reminders to event attendees?
Squarespace doesn't include built-in attendee messaging. Connect your registration process to email marketing tools like Mailchimp or ConvertKit to send automated reminders.

What happens if I need to cancel or reschedule an event?
Update your event page immediately with new details or cancellation notices. If you're using external ticketing services, update those platforms too. Consider adding a prominent notice at the top of your event page.

Can I create recurring events on Squarespace?
Squarespace doesn't support recurring events natively. You'll need to create separate event pages for each occurrence or mention recurring dates in your event description.

Do event pages help with SEO?
Yes, event pages create fresh content that search engines index. Include relevant keywords in your event titles and descriptions, and add location information for local SEO benefits.

Jargon Buster

Event Pages: Dedicated pages on your website that display information about upcoming events, including dates, times, locations, and descriptions.

Event Registration Form: A digital form where visitors can sign up for events by providing their contact information and any other required details.

Drag-and-Drop Functionality: Squarespace's interface feature that lets you move content blocks around your page by clicking and dragging them to new positions.

Content Blocks: Individual elements like text, images, videos, or forms that you can add to your pages to build your content layout.

Third-Party Integration: Connecting external services (like Eventbrite or PayPal) to your Squarespace site to add functionality not built into the platform.

Wrap-up

You now know how to create engaging event pages that inform visitors and drive attendance. Start with basic event information, then enhance your pages with rich content and clear registration processes. Remember to keep information current and test your registration process regularly.

Event pages turn your website from a static brochure into an active hub for your community. Use them to build relationships with your audience and grow your business through real-world connections.

Ready to take your Squarespace skills further? Join other learners at https://www.pixelhaze.academy/membership