Squarespace Basics 6.2: Connecting Social Media Accounts

Learning Objectives

Link your social media accounts to your Squarespace site
Understand the benefits of social media integration for site engagement
Customise how your social media feeds appear on your website

Introduction

Social media integration is one of the most effective ways to boost engagement on your Squarespace site. When you connect your social accounts, you create a bridge between your website and your social presence, making it easier for visitors to follow you across platforms and share your content.

This chapter covers the practical steps to connect your social media accounts and customise their appearance. We'll focus on the platforms that work best with Squarespace and show you how to avoid common setup mistakes.

Lessons

Getting your social media accounts connected to Squarespace is straightforward once you know where to look. Here's how to do it properly:

Step 1: Log into your Squarespace admin panel
Step 2: Go to Settings in the main menu
Step 3: Click on Connected Accounts
Step 4: Choose the social media platform you want to connect (Instagram, Facebook, Twitter, LinkedIn, or Pinterest)
Step 5: Click Connect and follow the authorisation prompts
Step 6: Grant Squarespace permission to access your social media account

The connection happens immediately. You'll see a green tick next to successfully connected accounts.

This is the bit most people miss: Make sure you're logged into the correct social media account in your browser before starting the connection process. If you manage multiple accounts, you might accidentally connect the wrong one.

Once your accounts are connected, you can add social media content to your pages using blocks:

Step 1: Edit the page where you want to add social media content
Step 2: Click the + icon to add a new block
Step 3: Choose Social from the block options
Step 4: Select your connected account from the dropdown menu
Step 5: Configure the display settings (number of posts, layout style)
Step 6: Click Save

Your social media feed will now appear on your page, automatically updating with new posts.

Squarespace gives you several options to customise how your social media content appears:

Basic Styling Options:

Grid or list layout
Number of posts to display
Show or hide captions
Adjust spacing between posts

Design Customisation:
Step 1: Go to Design > Site Styles
Step 2: Look for Social Media or Instagram sections
Step 3: Adjust colours, fonts, and spacing to match your site design
Step 4: Use the preview panel to see changes in real-time

Advanced Options:
For more detailed customisation, you can add custom CSS in Design > Custom CSS. This requires some coding knowledge but gives you complete control over appearance.

Here's the quick version: If you want your social media feeds to look professional, stick to a grid layout with clean spacing that matches your site's overall design.

Platform-Specific Tips

Instagram: Works best with grid layouts. Make sure your Instagram account is set to Business or Creator for full functionality.

Facebook: Page posts work better than personal profile posts. Check your Facebook page settings allow public access to posts.

Twitter: Keep tweet displays minimal to avoid overwhelming your page design.

LinkedIn: Best for professional sites. Company page connections work more reliably than personal profiles.

Practice

Connect one social media account to your Squarespace site and add a social media block to a page. Post something new on that platform and check it appears on your website within a few minutes. Test the display on both desktop and mobile to ensure it looks good on all devices.

FAQs

How do I connect my social media accounts to Squarespace?
Go to Settings > Connected Accounts, select your platform, and follow the authorisation steps. Make sure you're logged into the correct social media account first.

Which social media platforms work with Squarespace?
Instagram, Facebook, Twitter, LinkedIn, and Pinterest are fully supported. YouTube integration is also available through video blocks.

Can I customise how my social media feeds look?
Yes, through Design > Site Styles for basic changes, or Design > Custom CSS for advanced customisation. You can adjust layouts, colours, spacing, and fonts.

Why isn't my social media feed updating?
Check your account is still connected in Settings > Connected Accounts. Sometimes you need to reconnect if you've changed passwords or account settings.

Can I connect multiple accounts from the same platform?
Squarespace allows one account per platform in the Connected Accounts section. For multiple accounts, you'll need to use embed codes or third-party tools.

Jargon Buster

Connected Accounts: The Squarespace feature that links your social media profiles to your website for easy content sharing.

Social Media Integration: The process of connecting your website to your social media accounts so content can be shared automatically between platforms.

Authorisation: Giving Squarespace permission to access your social media account and display your content on your website.

Custom CSS: Code you can add to change how your website looks beyond the standard design options.

Wrap-up

Social media integration transforms your Squarespace site from a static website into a dynamic hub that connects with your broader online presence. The key is choosing the right platforms for your audience and keeping the design clean and professional.

Start with one or two platforms rather than trying to connect everything at once. Focus on the social media accounts where your audience is most active. Remember to check your connections regularly and update your display settings as your social media strategy evolves.

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