Setting Up Your Squarespace Store Products

Learning Objectives

By the end of this chapter, you'll be able to:

• Add new products to your Squarespace store with all necessary details
• Create and manage product variants for different sizes, colours, and options
• Set up inventory tracking and manage stock levels effectively

Introduction

Adding products to your Squarespace store is where your shop comes to life. This chapter covers the essential steps to get your products online and ready for customers. You'll learn how to add products, create variants, and track inventory – the building blocks of any successful online store.

Lessons

Adding Your First Product

Getting your products online starts with understanding Squarespace's product editor. Here's how to add your first product:

Step 1: Access the Commerce Section
Log into your Squarespace account and click on Commerce in the main menu. Then select Products from the dropdown.

Step 2: Create a New Product
Click the "+ Add Product" button. You'll see three product types:

• Physical: Items you ship to customers
• Digital: Downloads like PDFs or music files
• Service: Bookings or consultations

Step 3: Fill in Product Details
Add your product name, description, and upload high-quality images. The description should be clear and help customers understand what they're buying.

Step 4: Set Your Pricing
Enter your product price. If you're selling physical items, you'll also need to set up shipping options here.

Step 5: Save and Review
Click Save to add your product to the store. You can always edit these details later.

Creating Product Variants

Product variants let you sell different versions of the same item – like a t-shirt in multiple sizes or colours.

Step 1: Open the Variants Section
In your product editor, click on the Pricing & Variants tab.

Step 2: Add Your First Variant
Click "+ Add Variant" and choose what type of variant you need (size, colour, material, etc.).

Step 3: Set Up Variant Details
Name each variant clearly. For example, use "Small", "Medium", "Large" rather than "S", "M", "L". This helps customers find what they need quickly.

Step 4: Adjust Pricing
If different variants have different prices, update them here. You can also set different weights for shipping calculations.

Step 5: Test Your Variants
Preview your product page to make sure variants display correctly and customers can select options easily.

Managing Your Inventory

Keeping track of stock prevents overselling and helps you plan restocking.

Step 1: Access Inventory Settings
In the product editor, click on the Inventory tab.

Step 2: Set Up Stock Tracking
Toggle on "Track Inventory" to enable stock management. Enter your current stock levels for each product or variant.

Step 3: Add SKUs
Create unique SKU codes for each product or variant. Use a system that makes sense to you, like "TSHIRT-BLU-MED" for a blue medium t-shirt.

Step 4: Configure Low Stock Alerts
Set up notifications to alert you when stock runs low. This helps you reorder before you run out completely.

Step 5: Monitor and Update
Check your inventory regularly and update stock levels as needed. Squarespace automatically reduces stock when orders come in.

Practice

Set up a practice product with at least two variants. Try these steps:

1. Add a new product with a clear name and description
2. Create two variants (like different colours or sizes)
3. Set different prices for each variant
4. Enable inventory tracking and add stock quantities
5. Preview your product page to see how it looks to customers

This hands-on practice will help you get comfortable with the product management tools.

FAQs

What types of products can I sell on Squarespace?
You can sell physical products (shipped items), digital products (downloads), and services (appointments or consultations). Each type has different setup options.

How do I set up shipping for my products?
In the product editor, you'll find shipping options under the Pricing & Variants tab. You can set shipping rates by weight, price, or flat rate.

What happens when a product variant runs out of stock?
Squarespace automatically marks out-of-stock variants as unavailable. Customers won't be able to select that option until you update the stock level.

Can I edit multiple products at once?
Currently, Squarespace requires editing products individually. For bulk changes, you'll need to update each product separately.

How do I know which products are selling well?
Use the Analytics section in your Squarespace dashboard to track product performance and sales data.

Jargon Buster

Product Variants – Different versions of the same product, such as different sizes, colours, or materials

Inventory Management – The process of tracking how many items you have in stock and updating quantities as sales happen

SKU (Stock Keeping Unit) – A unique code you assign to each product or variant to help track inventory

Transaction Fees – Charges applied when customers make purchases through your store

Wrap-up

You now know how to add products, create variants, and manage inventory in your Squarespace store. These skills form the foundation of your online shop. Start with a few products to get comfortable with the system, then gradually add more as you grow.

Next, focus on organising your products into categories and improving your product descriptions to help customers find what they need.

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