Store Setup: Sections and Content Blocks for Ecommerce

Learning Objectives

• Understand how sections and content blocks work in Squarespace
• Learn to customise and arrange content blocks for effective product displays
• Build skills to enhance product pages and create promotional layouts

Introduction

Your store's visual appeal and organisation directly impact customer engagement and sales. This chapter covers how to use Squarespace's sections and content blocks to design attractive product pages and effective promotional displays. You'll learn to transform basic product listings into engaging shopping experiences that convert visitors into customers.

Lessons

Understanding Sections and Content Blocks

Sections and content blocks form the foundation of your Squarespace pages. Sections are the broader divisions on your page, whilst content blocks are the individual elements within each section—like text, images, or product listings.

Step 1: Log into your Squarespace account and select your site
Step 2: Choose any page to edit from your dashboard and look at how it's divided into sections
Step 3: Click on a section to see the content blocks it contains
Step 4: Add a new block and explore the different content block types available

Customising Content Blocks

Personalising content blocks to match your brand creates a cohesive store appearance that builds trust with customers.

Step 1: Select any content block and click the design icon
Step 2: Modify colours, fonts, and padding to align with your branding
Step 3: Use drag-and-drop functionality to reorder blocks as needed
Step 4: Preview and adjust until the layout reflects your brand vision

Designing Product Pages and Promotions

Effective product pages and promotional layouts enhance customer experience and boost sales.

Step 1: On your product page, add high-quality images using image content blocks
Step 2: Include detailed descriptions and essential product information in text blocks
Step 3: For promotions, add banners or special offer blocks at strategic locations
Step 4: Update your content regularly to keep it fresh and appealing

Remember This: Sections divide your page into manageable chunks, whilst content blocks fill these sections with rich content that sells.

Practice

Create a sample product page using at least three different types of content blocks. Experiment with rearranging these blocks to see how layout changes can influence aesthetics and usability. Try different combinations to find what works best for your products.

FAQs

How do I begin editing sections in Squarespace?
Navigate to your dashboard, select a page, and click directly on any section to start editing.

Can I use videos in my ecommerce content blocks?
Yes, you can add videos through the video content block to provide richer product narratives and demonstrations.

What should I focus on when creating promotional content blocks?
Focus on visual appeal and concise messaging. Ensure promotions are time-sensitive and clearly state offer details, terms, and expiry dates.

Jargon Buster

Content Blocks: Individual units used to add different types of content like text, images, or videos to your website pages

Sections: Parts of a webpage where content blocks are placed to organise the page layout effectively

Drag-and-Drop Functionality: An interactive feature that lets you reposition elements on your webpage by clicking and dragging them with your mouse

Wrap-up

You now understand how to effectively use sections and content blocks to enhance your Squarespace ecommerce site both visually and functionally. Continue experimenting with different layouts and content types to find what works best for your audience and products. The key is consistent practice and testing different approaches to see what resonates with your customers.

Join Pixelhaze Academy for more detailed tutorials and ongoing support with your Squarespace store.