Squarespace Email Campaigns for Your Store

Learning Objectives

• Set up and customise email campaigns using Squarespace's marketing tools
• Schedule campaigns and track their performance through analytics
• Maintain brand consistency across all email communications

Introduction

Email campaigns help you stay connected with customers and promote your products effectively. Squarespace's built-in email tools work seamlessly with your online store, making it simple to create professional campaigns that drive sales. This chapter shows you how to set up, send, and measure your email campaigns within Squarespace.

Lessons

Creating Your First Email Campaign

Setting up an email campaign in Squarespace takes just a few steps:

1. Log into your Squarespace account
2. Go to Marketing and click Email Campaigns
3. Select Create Campaign
4. Choose a template that matches your brand style
5. Add your content, images, and product links
6. Preview your email across different devices

When adding products to your email, use the Product Block feature. This pulls items directly from your store inventory, showing current prices and availability.

The email editor works similarly to Squarespace's page builder. You can drag and drop elements, adjust colours, and modify fonts to match your website's design.

Scheduling and Automation

Once your email is ready, you can send it immediately or schedule it for later:

1. Click Schedule in the campaign editor
2. Choose your preferred date and time
3. Select your recipient list
4. Confirm the schedule

For recurring campaigns like weekly newsletters, set up automated sequences. This works well for welcome emails, abandoned cart reminders, or birthday offers.

Consider your audience's time zone when scheduling. Squarespace sends emails based on your account's time zone setting, so adjust accordingly if your customers are in different regions.

Tracking Campaign Performance

After sending your campaign, check its performance in the Analytics section:

• Open Rate: Percentage of recipients who opened your email
• Click Rate: Percentage who clicked links in your email
• Unsubscribe Rate: Number of people who opted out

These metrics help you understand what content resonates with your audience. A good open rate typically ranges from 15-25%, while click rates around 2-5% are considered normal for retail emails.

Use this data to refine future campaigns. If your open rates are low, try different subject lines. Poor click rates might indicate your content or offers need adjustment.

Managing Your Email List

Keep your subscriber list healthy by regularly cleaning it:

1. Remove inactive subscribers who haven't engaged recently
2. Check for bounced email addresses
3. Segment your list based on customer behaviour
4. Add new subscribers through website forms and checkout processes

Squarespace automatically handles unsubscribe requests and maintains your list's compliance with email regulations.

Practice

Create a promotional email for your store following these steps:

1. Choose a product or service to promote
2. Select an appropriate template
3. Write a compelling subject line (under 50 characters)
4. Add product images and descriptions
5. Include a clear call-to-action button
6. Preview the email on mobile and desktop
7. Schedule it for an optimal send time

Focus on one main message per email and make your call-to-action prominent and easy to find.

FAQs

How do I add products from my store to email campaigns?
Use the Product Block when editing your email template. This automatically pulls product information, images, and prices from your store.

What's a good frequency for sending emails?
Start with monthly newsletters and adjust based on your audience's response. Most successful stores send 1-4 emails per month.

Can I segment my email list?
Yes, Squarespace allows you to create different lists and segments based on customer behaviour, purchase history, and preferences.

Why are my emails going to spam folders?
Ensure you're only emailing people who opted in, use a recognisable sender name, and avoid spam trigger words in your subject lines.

How do I improve my email open rates?
Write compelling subject lines, send from a recognisable email address, and time your emails when your audience is most active.

Jargon Buster

Email Campaigns: Targeted messages sent to your subscriber list to promote products, share news, or nurture customer relationships.

Open Rate: The percentage of recipients who opened your email, calculated by dividing opens by delivered emails.

Click Rate: The percentage of recipients who clicked a link in your email, showing how engaging your content was.

Segmentation: Dividing your email list into smaller groups based on customer characteristics or behaviour.

Automation: Setting up emails to send automatically based on triggers like new subscriptions or purchase anniversaries.

Wrap-up

You now know how to create, schedule, and track email campaigns in Squarespace. Start with simple promotional emails and gradually experiment with different templates and content styles. Regular email communication helps build customer relationships and drives repeat sales.

Your next step is to create your first campaign and monitor its performance. Use the insights to improve future emails and grow your subscriber list through your website's opt-in forms.

Ready to build your email marketing skills further? Join our community at https://www.pixelhaze.academy/membership