Getting Started with Squarespace Email Campaigns

Learning Objectives

By the end of this chapter, you'll be able to:

1. Set up and navigate Squarespace Email Campaigns from your dashboard
2. Create your first email campaign using the built-in tools
3. Track campaign performance using Squarespace's analytics
4. Troubleshoot common issues with email delivery and subscriber management

Introduction

Squarespace Email Campaigns lets you send marketing emails directly from your website dashboard. This built-in tool keeps your email marketing and website management in one place, making it easier to maintain consistent branding and streamline your workflow.

You'll discover how to access the Email Campaigns section, create your first campaign, and use the analytics to see how your emails perform. We'll also cover the common stumbling blocks and how to work around them.

Lessons

Lesson 1: Setting Up Email Campaigns

First, you need to access Email Campaigns from your Squarespace dashboard. This is where you'll manage all your email marketing activities.

Step 1: Log into your Squarespace dashboard and look for the 'Marketing' section in the main menu.

Step 2: Click on 'Email Campaigns' to open the tool.

Step 3: Take a moment to familiarise yourself with the interface. You'll see sections for drafts, sent campaigns, and your subscriber list.

Step 4: Click through to the 'Audience' section to see how subscriber management works.

The interface shows your campaign history, subscriber count, and quick access to analytics. Everything you need is visible from this main dashboard.

Lesson 2: Creating Your First Campaign

Now you'll create and send your first email campaign. Squarespace provides templates to get you started quickly.

Step 1: From the Email Campaigns dashboard, click the 'Create' button.

Step 2: Browse the template gallery and select one that matches your business type and the message you want to send.

Step 3: Customise your email by adding your own text, images, and branding. Use the drag-and-drop editor to rearrange content blocks.

Step 4: Add a clear subject line that tells recipients what to expect.

Step 5: Choose your recipient list from your existing subscribers or create a new segment.

Step 6: Use the preview function to see how your email looks on desktop and mobile devices.

Step 7: Send a test email to yourself before sending to your full list.

Step 8: When you're happy with everything, schedule or send your campaign.

This is the bit most people miss: always send yourself a test email first. It catches formatting issues and typos before your subscribers see them.

Lesson 3: Reading Your Campaign Analytics

After sending your campaign, you'll want to know how it performed. Squarespace provides detailed analytics to help you understand your results.

Step 1: Return to your Email Campaigns dashboard and click on the campaign you want to analyse.

Step 2: Review the key metrics: open rate, click-through rate, and unsubscribe rate.

Step 3: Look at the click map to see which links in your email got the most attention.

Step 4: Check the geographic data to understand where your engaged subscribers are located.

Step 5: Note any patterns in timing – when did most people open your email?

Use these insights to improve your next campaign. If your open rates are low, try different subject lines. If click-through rates are disappointing, work on your call-to-action buttons.

Practice

Create a simple welcome email for new subscribers. Include a brief introduction to your business, one valuable tip or resource, and a clear next step for the subscriber to take. Use the preview function to check how it looks on both desktop and mobile before sending it to yourself as a test.

FAQs

How do I add subscribers to my email list?
Go to the 'Audience' section in Email Campaigns. You can manually add individual subscribers, import a CSV file, or set up signup forms on your website to collect subscribers automatically.

Can I use my own domain name in the 'from' address?
Yes, if you have a custom domain connected to your Squarespace site, you can use an email address from that domain as your sender address.

Why aren't my emails being delivered?
Check that your subscriber email addresses are correct and active. Make sure your email content doesn't trigger spam filters by avoiding excessive capital letters, too many exclamation marks, or spam trigger words.

How often should I send emails to my subscribers?
This depends on your business and audience. Start with monthly emails and adjust based on your unsubscribe rates and engagement metrics. Weekly emails work well for some businesses, while others find monthly or quarterly works better.

Jargon Buster

Open Rate: The percentage of recipients who opened your email campaign.

Click-Through Rate: The percentage of recipients who clicked on at least one link in your email.

Unsubscribe Rate: The percentage of recipients who opted out of your email list after receiving a campaign.

Subscriber Segmentation: Dividing your email list into smaller groups based on specific criteria like location, interests, or behaviour.

A/B Testing: Sending two slightly different versions of an email to see which performs better.

Wrap-up

You now know how to access Squarespace Email Campaigns, create your first campaign, and understand the analytics. The key is to start simple and use the data from each campaign to improve the next one.

Your next step is to create that welcome email in the practice section. Once you're comfortable with the basics, you can explore more advanced features like automation and subscriber segmentation.

Remember to check your analytics regularly and adjust your approach based on what the data tells you about your audience's preferences.

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