Getting Started with Squarespace Email Campaigns

Learning Objectives

• Set up your first Squarespace Email Campaign using the template builder
• Match your email design to your website for consistent branding
• Read basic analytics to improve your email performance

Introduction

If you run a Squarespace website and want to stay in touch with your customers, Email Campaigns makes this straightforward. Instead of juggling separate platforms, you can manage your website and email marketing from one place. This chapter shows you how to create your first campaign, keep your branding consistent, and understand what the numbers mean. You'll have a working email campaign by the end.

Lessons

Setting Up Your First Campaign

Before you start designing, you need to know where everything lives in your Squarespace account.

Step 1: From your Squarespace dashboard, click Marketing, then Email Campaigns.

Step 2: Click Create Campaign and choose Regular Campaign.

Step 3: Pick a template that feels right for your message. You can always change the colours and fonts later.

Step 4: Give your campaign a name that helps you remember what it's about.

The template you choose isn't final. Think of it as your starting point rather than a commitment.

Building Your Email Content

The drag-and-drop editor makes putting together professional emails much easier than coding from scratch.

Step 1: Click any text block to edit the copy. Write naturally and keep sentences short.

Step 2: Add images by clicking the image block and uploading from your computer or choosing from your site.

Step 3: Keep your main message above the fold. People scan emails quickly.

Step 4: Include one clear call to action. Don't give people too many choices.

This is the bit most people miss: your subject line matters more than your perfect design. Spend time getting it right.

Matching Your Website Design

Your emails should feel like they belong to your brand. Squarespace makes this automatic, but you can fine-tune it.

Step 1: In the email editor, click Design, then Brand Match.

Step 2: Squarespace pulls colours and fonts from your website. Check these look right.

Step 3: Upload your logo if it's not already there. Keep it simple and readable at small sizes.

Step 4: Preview your email on mobile. Most people read emails on their phones first.

Your customers should recognise your emails immediately, even before they see your logo.

Understanding Your Results

Once you've sent your campaign, you'll want to know how it performed. The analytics section shows you the basics.

Step 1: Go to Marketing, then Email Campaigns, and click on your sent campaign.

Step 2: Look at your open rate first. This tells you how many people opened your email.

Step 3: Check your click rate. This shows how many people clicked your links.

Step 4: Scroll down to see which links got the most clicks.

Here's the quick version: open rates around 20-25% are decent for most industries. Click rates around 2-3% are normal. Don't panic if your first campaign doesn't hit these numbers.

Practice

Create a welcome email for new subscribers. Use your brand colours, write a friendly subject line, and include one link back to your website. Send it to yourself first to check how it looks.

FAQs

Can I send emails to people who haven't subscribed?
No, and you shouldn't want to. Squarespace only lets you email people who've opted in, which keeps you legal and improves your results.

How many emails should I send per month?
Start with one email per month. You can always increase this once you're comfortable with the process.

Why are my emails going to spam?
Usually because you're emailing people who didn't subscribe, or your subject line sounds too salesy. Keep it natural.

Can I schedule emails to send later?
Yes, when you're ready to send, click Schedule instead of Send Now and pick your date and time.

Jargon Buster

Open Rate: The percentage of people who opened your email out of everyone who received it.

Click Rate: The percentage of people who clicked a link in your email.

Subject Line: The headline people see in their inbox before opening your email.

Call to Action: The main thing you want people to do after reading your email.

Wrap-up

You now know how to create, design, and send professional emails through Squarespace. Start with simple campaigns and build up your confidence. Your first email doesn't need to be perfect, it just needs to be sent. Focus on writing naturally and providing value to your subscribers.

Ready to grow your email list? Join our membership for advanced strategies: https://www.pixelhaze.academy/membership