Understanding Squarespace Email Campaigns Limits

Learning Objectives

By the end of this chapter, you'll be able to:

• Spot where Squarespace Email Campaigns hits its limits
• Know when to look for additional email marketing tools
• Understand what's possible with automations, integrations, and list segmentation

Introduction

Squarespace Email Campaigns works brilliantly for many businesses, especially when you want emails that match your website perfectly. But like any tool, it has its limits.

This chapter covers the main areas where you might find Squarespace Email Campaigns doesn't quite cut it. We'll look at automation features, connecting with other tools, and how you can segment your email lists. More importantly, you'll learn when it's time to add another tool to your setup.

Lessons

Basic Automation Features

Squarespace Email Campaigns handles simple automation well – welcome emails, abandoned cart reminders, and basic follow-up sequences. But if you need complex customer journeys with multiple triggers and conditions, you'll hit the wall pretty quickly.

Here's what you can do:

• Set up welcome emails for new subscribers
• Create abandoned cart recovery emails
• Send follow-up emails based on purchase behaviour
• Schedule emails to go out at set times

What you can't do:

• Create complex multi-step workflows
• Set up detailed lead scoring systems
• Build advanced customer journey maps
• Use behavioural triggers beyond basic actions

Quick check: Open your Email Campaigns dashboard and browse the automation options. Compare what's available with what you actually need for your business.

Integration Limits

Squarespace connects with some popular tools, but the options are fairly basic. You'll find connections for social media platforms, Google Analytics, and a few marketing tools, but that's about it.

The reality is that Squarespace focuses on being a website builder first, email marketing second. So if you need deep integrations with CRM systems, advanced analytics tools, or specialist software, you'll need to get creative.

Workaround options:

• Use Zapier to bridge gaps between Squarespace and other tools
• Export your data manually for use in other systems
• Consider a dedicated email platform that integrates better with your other tools

Try this: Check what integrations you actually need. Go to your Email Campaigns settings and see what's available. If you're missing key connections, note them down.

Segmentation Basics

You can segment your email list in Squarespace, but don't expect anything too sophisticated. The basic options include:

• Location-based segments
• Purchase history groups
• Sign-up date ranges
• Basic demographic splits

This works fine for simple campaigns, but falls short if you want to get really specific with your targeting.

Example: You can create a segment for "customers who bought in the last 30 days" but you can't easily create one for "customers who bought Product A but not Product B and have opened at least 3 emails in the past month."

Test it out: Create a few segments using the available criteria. See how specific you can get with your current subscriber list.

Practice

Take a look at your current email marketing needs and compare them with what Squarespace offers:

1. List your must-have automation features
2. Note down any tools you need to connect with
3. Think about how you want to segment your audience
4. Check if Squarespace covers everything on your lists

If you find gaps, that's normal. Most businesses end up using a combination of tools to get everything they need.

FAQs

Will Squarespace Email Campaigns handle all my automation needs?
For basic automation, yes. For complex workflows with multiple triggers and conditions, probably not.

What integrations does Squarespace support?
The main ones are social media platforms, Google services, and a selection of marketing tools. Check the integrations page in your dashboard for the full list.

How detailed can I get with email segmentation?
You can use basic criteria like location, purchase history, and sign-up dates, but advanced behavioural segmentation isn't available.

Should I switch to a different email platform?
Not necessarily. Many businesses use Squarespace alongside other tools rather than switching completely.

Jargon Buster

CRM Automations: Automated workflows that manage customer interactions and relationships, usually involving multiple steps and conditions.

API Integrations: Connections that allow different software tools to share data and work together automatically.

Segmentation: Dividing your email list into smaller groups based on specific characteristics or behaviours.

Behavioural Triggers: Automated actions that start based on what someone does (or doesn't do) on your website or with your emails.

Wrap-up

Squarespace Email Campaigns works well for straightforward email marketing that matches your website's look and feel. The limits become obvious when you need complex automations, lots of integrations, or detailed segmentation.

The good news is you don't have to choose between Squarespace and other tools. Many successful businesses use Squarespace as their foundation and add specialist tools where needed.

Next, we'll look at how to make the most of what Squarespace does offer, and explore some smart workarounds for common limitations.

Ready to get more from your email campaigns? Join Pixelhaze Academy for step-by-step courses that show you exactly how to build effective email marketing systems: https://www.pixelhaze.academy/membership