Creating Your First Squarespace Email Campaign

Learning Objectives

• Set up a one-time email campaign in Squarespace
• Use Squarespace's drag-and-drop editor to create email content
• Segment your subscriber list for targeted campaigns
• Track and analyse your campaign performance

Introduction

Email campaigns are one of the most effective ways to reach your customers directly. Whether you're promoting a sale, sharing news, or keeping customers engaged, a well-crafted email gets your message right into their inbox.

This chapter walks you through creating your first email campaign in Squarespace. We'll cover everything from accessing the email tools to tracking how well your campaign performs. By the end, you'll have sent your first campaign and know how to improve your next one.

Lessons

Lesson 1: Accessing Email Campaigns

First, you need to find the email campaigns feature in your Squarespace dashboard.

Step 1: Log into your Squarespace account
Step 2: Look for the Marketing menu in your main navigation
Step 3: Click 'Email Campaigns' from the dropdown
Step 4: Click the 'Create' button to start a new campaign

Lesson 2: Choosing Your Campaign Type

Squarespace offers different types of email campaigns depending on what you want to achieve.

Step 1: Select 'Single Send' for a one-time campaign
Step 2: Choose a template that fits your business style
Step 3: Give your campaign a clear name (this is for your reference only)

The template you choose affects how your email looks, but you can customise everything later.

Lesson 3: Building Your Email Content

Now comes the fun part – creating your actual email content using the drag-and-drop editor.

Step 1: Click on any text block to edit the words
Step 2: Drag new blocks from the left panel to add images, buttons, or more text
Step 3: Upload your own images or choose from Squarespace's library
Step 4: Add a clear call-to-action button that tells people what to do next

Lesson 4: Setting Up Your Audience

You need to decide who receives your email. This is where subscriber lists and segmentation come in.

Step 1: Click on the 'Audience' tab
Step 2: Select 'All Subscribers' for your first campaign, or choose a specific segment
Step 3: If you want to create a segment, click 'Create Segment' and set your criteria
Step 4: Review how many people will receive your email

Lesson 5: Preview and Test

Before sending your campaign to everyone, check how it looks and works.

Step 1: Click 'Preview' to see your email on desktop and mobile
Step 2: Send a test email to yourself using the 'Send Test' button
Step 3: Check that all links work and images load properly
Step 4: Make any final adjustments to text or layout

This is the bit most people miss, but it's crucial for catching mistakes before they go out to customers.

Lesson 6: Sending Your Campaign

Once you're happy with everything, it's time to send your campaign.

Step 1: Click 'Review' to double-check your settings
Step 2: Confirm your subject line is clear and engaging
Step 3: Choose 'Send Now' or schedule for a specific time
Step 4: Click 'Send' to launch your campaign

Lesson 7: Tracking Your Results

After sending your campaign, you can see how it performed.

Step 1: Go back to your Email Campaigns dashboard
Step 2: Click on your sent campaign to view the report
Step 3: Check key metrics like open rate, click rate, and bounces
Step 4: Note what worked well for your next campaign

The dashboard shows you who opened your email, which links they clicked, and whether anyone unsubscribed.

Practice

Create a practice campaign for your business. Pick a simple message like welcoming new subscribers or sharing a recent blog post. Go through each step without sending it – this gives you a feel for the process before creating a real campaign.

Try creating different segments of your audience. Think about how you might group your subscribers – by location, purchase history, or how they signed up.

FAQs

How do I get people to subscribe to my email list?
Add signup forms to your website, offer something valuable in exchange for email addresses, and mention your newsletter on social media. Keep the signup process simple with just name and email.

What if I make a mistake in my email?
Always send a test email to yourself first. If you spot an error after sending, you can send a follow-up email with corrections if the mistake is significant.

How often should I send emails?
Start with once a month and adjust based on your audience's response. It's better to send less frequently with valuable content than to overwhelm subscribers with daily emails.

Can I use my own images in emails?
Yes, you can upload your own images through the editor. Make sure they're optimised for email – not too large in file size, and they should look good on mobile devices.

What makes a good subject line?
Keep it short, clear, and honest about what's inside the email. Avoid all caps and excessive punctuation. Test different styles to see what your audience responds to.

Jargon Buster

Open Rate: The percentage of people who opened your email out of everyone who received it. A good open rate is typically 15-25%.

Click Rate: The percentage of people who clicked a link in your email. This shows how engaging your content was.

Bounce Rate: Emails that couldn't be delivered, usually due to invalid email addresses or full inboxes.

Segmentation: Dividing your email list into smaller groups based on things like location, interests, or purchase history to send more relevant messages.

Call-to-Action (CTA): The main action you want people to take after reading your email, like "Shop Now" or "Read More".

Drag-and-Drop Editor: A tool that lets you build your email by moving elements around visually, without needing to write code.

Wrap-up

You've now created your first email campaign in Squarespace. You know how to access the tools, build engaging content, target the right audience, and track your results.

The key to successful email marketing is consistency and improvement. Each campaign teaches you something about your audience. Use those insights to make your next email even better.

Start with simple campaigns and gradually try more advanced features like automation and detailed segmentation as you get comfortable with the basics.

Ready to take your digital marketing further? Join other business owners learning practical skills at https://www.pixelhaze.academy/membership