Squarespace Email Campaigns Basics 4.3 Setting Up a Recurring Newsletter Example Farm News

Learning Objectives

Set up a recurring newsletter using Squarespace Email Campaigns
Add email sign-up forms to your Squarespace site
Plan and schedule your farm news content effectively
Monitor basic performance analytics for your email campaigns

Introduction

Running a farm newsletter keeps your community connected to what's happening on your land. Squarespace Email Campaigns makes this straightforward, whether you're sharing harvest updates, market dates, or local events. This chapter shows you how to create a recurring newsletter that your audience will look forward to receiving.

Lessons

Start by creating your newsletter campaign:

Step 1: Log into your Squarespace account and go to Marketing
Step 2: Click Email Campaigns, then Create
Step 3: Browse the templates and pick one that works for your content
Step 4: Name your campaign (like "Farm News Weekly") and add your basic details

Pick a template that handles images well if you plan to include photos of your farm or events.

You need subscribers before you can send newsletters. Here's how to add a sign-up form:

Step 1: Go to Pages in your Squarespace dashboard
Step 2: Choose the page where you want the form (or create a new page)
Step 3: Click Edit, then Add Block
Step 4: Select Newsletter Block and position it where visitors will see it
Step 5: Set up the form fields you need (email is essential, name is helpful)

Put your sign-up form somewhere obvious. Your homepage header or footer works well, as does the end of blog posts.

Scheduling and Content Planning

Regular newsletters work better than sporadic ones. Set up a schedule that you can stick to:

Step 1: Choose how often you'll send newsletters (weekly, fortnightly, or monthly)
Step 2: Pick a consistent day and time in your campaign settings
Step 3: Plan your content in advance using a calendar
Step 4: Note important dates like market days, seasonal changes, and community events

Keep a simple content calendar. Mark down harvest seasons, livestock sales, weather patterns, and local events that matter to your readers.

Creating Your Content

Write content that your community actually wants to read:

Step 1: Start with a brief, friendly introduction
Step 2: Include 3-4 main updates (farm news, market prices, weather impacts)
Step 3: Add photos when possible – people love seeing what's happening
Step 4: End with upcoming events or dates to remember

Keep your writing conversational. Write like you're chatting to a neighbour over the fence.

Practice

Draft your first newsletter outline. Include:

A catchy subject line
Three main stories or updates
One photo opportunity
An upcoming event or date

This gives you a framework to work from when you write the actual content.

FAQs

Can I automate my newsletter sending?
Yes, Squarespace Email Campaigns can send your newsletter automatically once you set the schedule. However, you'll still need to create the content for each edition.

What if I want to change my template design?
You can customise templates using Squarespace's built-in tools. For major changes, you might need help from a designer familiar with Squarespace.

How do I know if people are reading my newsletter?
Check your campaign analytics for open rates and click-through rates. These show how many people opened your email and clicked on links.

What happens if someone wants to unsubscribe?
Squarespace automatically includes an unsubscribe link in every email. When someone clicks it, they're removed from your list.

Jargon Buster

Recurring Newsletter: A newsletter that sends automatically on a set schedule without you having to manually send each one

Email Sign-Up Form: A form on your website where visitors can enter their email address to receive your newsletter

Analytics: Statistics about your newsletter performance, including how many people opened it and clicked on links

Open Rate: The percentage of people who opened your email out of everyone who received it

Click-Through Rate: The percentage of people who clicked on links in your email

Wrap-up

You now know how to set up a recurring newsletter using Squarespace Email Campaigns. Start with a simple template, add a sign-up form to your site, and plan your content around what matters to your farming community. Remember to keep your schedule realistic – it's better to send one good newsletter monthly than to struggle with weekly content.

Your next step is to create that first newsletter and start building your subscriber list. Focus on providing value to your readers, and your audience will grow naturally.

Join Pixelhaze Academy to learn more advanced email marketing techniques and grow your farm business online.