Email Analytics Made Simple on Squarespace
Learning Objectives
By the end of this chapter, you'll be able to:
- Navigate to your Squarespace Email Analytics dashboard
- Read and understand key metrics like open rates, click-through rates, and conversions
- Spot trends in your email performance and make data-driven improvements
Introduction
Your email campaigns are working hard for you, but how do you know if they're actually working? That's where Squarespace Email Analytics comes in. This built-in tool shows you exactly what's happening with your emails after you hit send.
No guesswork, no assumptions – just clear data that helps you understand what your audience likes and what they ignore. This chapter will show you how to find these insights and use them to make your next email campaign even better.
Lessons
Lesson 1: Finding Your Analytics Dashboard
Getting to your analytics is straightforward:
- Log into your Squarespace account
- Go to Email Campaigns from your main dashboard
- Click on Analytics in the left sidebar
You'll see a dashboard with statistics for all your sent emails. Each campaign gets its own row with key numbers displayed clearly.
The dashboard updates automatically, so you'll always see current data when you check back.
Lesson 2: Reading Your Key Metrics
Three numbers matter most when you're starting out:
Open Rate: Shows what percentage of people opened your email. If you sent 100 emails and 25 people opened them, your open rate is 25%. This tells you how compelling your subject line was.
Click-Through Rate: Shows what percentage of people clicked on links in your email. If 10 out of those 25 people who opened your email clicked something, your click-through rate is 10%. This shows how engaging your content was.
Conversions: Shows what percentage of people completed the action you wanted them to take. This might be making a purchase, signing up for something, or downloading a file.
These three metrics tell a story about your email's journey from inbox to action.
Lesson 3: Understanding What Good Numbers Look Like
Here's what to aim for when you're getting started:
- Open rates of 20-30% are solid for most industries
- Click-through rates of 2-5% are typical
- Conversion rates vary widely but 1-3% is common
Don't worry if your first few campaigns don't hit these numbers. Most people need a few tries to find what works with their audience.
Lesson 4: Spotting Trends and Making Changes
Check your analytics regularly to spot patterns:
- Look at your last 5-10 campaigns
- Note which subject lines got the highest open rates
- See which types of content got the most clicks
- Compare send times and days to find when your audience is most active
When you spot something that works, do more of it. When something consistently underperforms, try a different approach.
Keep notes about what you change and when. This helps you connect improvements to specific actions you took.
Practice
Log into your Squarespace Analytics dashboard right now. Find your most recent email campaign and write down:
- The open rate
- The click-through rate
- One thing you think worked well
- One thing you might change next time
If you haven't sent any campaigns yet, explore the dashboard anyway to get familiar with where everything is.
FAQs
How quickly do analytics update after sending an email?
Analytics start showing data within minutes of sending. Most activity happens in the first 24 hours, but you'll see the most complete picture after 48 hours.
Can I see which specific links people clicked?
Yes. Click on any campaign in your analytics dashboard, then scroll down to see individual link performance. This shows you which parts of your email drove the most action.
What if my open rates seem really low?
Low open rates usually mean your subject lines need work. Try making them more specific, adding urgency, or asking a question. Also check that your emails aren't going to spam folders.
How often should I check my analytics?
Check within 48 hours of sending to see immediate results. Then review all your campaigns weekly to spot longer-term trends.
Jargon Buster
Dashboard: The main screen where all your email statistics are displayed in an easy-to-scan format
Metric: A number that measures something specific about your email performance
Conversion: When someone takes the action you wanted them to take after reading your email
Click-through rate: The percentage of email recipients who clicked on at least one link in your email
Open rate: The percentage of email recipients who opened your email
Wrap-up
You now know how to find and read your Squarespace Email Analytics. These numbers will guide your decisions and help you improve each campaign you send.
Start checking your analytics regularly – even if the numbers aren't perfect yet. The more you understand what your audience responds to, the better your emails will become.
Ready to put this knowledge into practice? Join our community of email marketers who are building better campaigns every day: https://www.pixelhaze.academy/membership