Troubleshoot Squarespace Email Campaign Glitches

Learning Objectives

• Identify common issues that can arise with Squarespace Email Campaigns
• Apply practical solutions to resolve email sending and automation problems
• Understand how to ensure email designs render correctly across different clients

Introduction

Email marketing through Squarespace Email Campaigns can hit unexpected snags. When your emails don't send, automations break, or your carefully crafted design looks wonky in different email clients, it's frustrating. This chapter walks you through the most common problems and shows you exactly how to fix them. You'll learn to spot issues early and troubleshoot them quickly so your campaigns keep running smoothly.

Lessons

Understanding Why Emails Aren't Sending

When your emails sit in limbo instead of reaching inboxes, here's how to track down the problem:

Step 1: Check Your Email Settings
Go to Marketing > Email Campaigns > Settings and verify your sender email address is correct. Make sure you've completed email authentication if required.

Step 2: Review Your Domain's DNS Settings
Log into your domain provider and check that your DNS records are properly configured. Look for any missing or incorrect SPF, DKIM, or DMARC records that might block your emails.

Step 3: Test for Spam Issues
Send a test email to multiple email addresses you control (Gmail, Outlook, Yahoo). Check if they land in spam folders. If they do, review your subject lines and content for spam triggers.

Step 4: Verify Your Sending Limits
Squarespace has sending limits based on your plan. Check you haven't exceeded your monthly allowance in your account dashboard.

This is the bit most people miss: always send yourself a test email before hitting send on the full campaign. It catches most issues before they affect your entire list.

Fixing Broken Email Automations

When automations stop working, your marketing flow breaks down. Here's how to get them back on track:

Step 1: Check Recent Changes
Review any recent updates to your email campaigns, website forms, or automation triggers. Small changes can break the chain.

Step 2: Test Your Triggers
Manually test what should trigger your automation. Fill out a form, make a purchase, or whatever action should start the sequence. See if it fires.

Step 3: Reactivate the Automation
Turn the automation off, wait a few minutes, then turn it back on. Sometimes this simple reset fixes connection issues.

Step 4: Check Your Email Templates
Make sure the emails within your automation sequence are properly formatted and don't contain errors that might prevent sending.

Roll your sleeves up and keep notes of what you change. If something breaks again, you'll know exactly what caused it.

Ensuring Consistent Email Design Rendering

Email clients handle HTML differently, which can make your beautiful design look broken. Here's how to keep things consistent:

Step 1: Use Simple Layouts
Stick to single-column layouts with basic formatting. Complex designs with multiple columns often break in different email clients.

Step 2: Test Across Email Clients
Send test emails to Gmail, Outlook, Apple Mail, and other popular clients. Check how they look on both desktop and mobile.

Step 3: Optimise Your Images
Keep images under 600 pixels wide and compress them for faster loading. Always include alt text in case images don't display.

Step 4: Use Web-Safe Fonts
Stick to fonts like Arial, Helvetica, or Times New Roman. Fancy fonts might not display correctly across all email clients.

Step 5: Keep It Simple
Avoid background images, complex CSS, or advanced formatting. The simpler your design, the more likely it'll look good everywhere.

Here's the quick version: if your email looks good in a basic email client, it'll probably work well in others too.

Practice

Take one of your recent email campaigns that had issues. Work through the troubleshooting steps above to identify what went wrong. Create a test campaign and deliberately break something (like entering the wrong sender email), then fix it using the steps in this chapter. This hands-on practice will help you spot and solve problems faster in future campaigns.

FAQs

Why aren't my Squarespace emails sending?
Check your email settings, DNS records, and whether you've hit sending limits. Most sending issues come from incorrect setup or domain authentication problems.

How do I fix broken email automations in Squarespace?
Review recent changes, test your triggers manually, and try reactivating the automation. If problems persist, contact Squarespace support with specific details about when it broke.

Why does my email design look different in various email clients?
Different email clients render HTML and CSS differently. Use simple designs, test across multiple clients, and avoid complex layouts to ensure consistency.

What should I do if my emails go to spam?
Check your subject lines for spam triggers, ensure your domain authentication is set up correctly, and ask subscribers to add your email to their contacts.

Jargon Buster

Email Automations – Emails that send automatically based on triggers like form submissions or website actions

Design Rendering – How your email design appears in different email clients and devices

DNS Records – Settings that tell the internet how to handle your domain's email and web traffic

SPF/DKIM/DMARC – Email authentication methods that prove your emails are legitimate and not spam

Wrap-up

Email campaign problems are common but usually fixable with systematic troubleshooting. The key is testing early and often, keeping designs simple, and maintaining proper email authentication. When issues arise, work through the steps methodically rather than trying random fixes. With practice, you'll spot problems quickly and keep your campaigns running smoothly.

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