Squarespace Email Campaigns vs GoHighLevel

Learning Objectives

By the end of this chapter, you'll be able to:

• Identify the key features of Squarespace Email Campaigns and GoHighLevel
• Compare automation capabilities between both platforms
• Understand how each platform handles CRM and sales tracking
• Choose the right tool for your business needs

Introduction

If you're running a business, you need to know which email and sales tools will actually work for you. Squarespace Email Campaigns and GoHighLevel serve different purposes, and picking the wrong one can waste time and money.

Squarespace Email Campaigns works best for straightforward email marketing, especially if you already use Squarespace for your website. GoHighLevel is built for businesses that need heavy-duty CRM and sales automation.

This chapter breaks down what each platform does well and where they fall short, so you can make the right choice for your business.

Lessons

Lesson 1: Squarespace Email Campaigns Basics

Squarespace Email Campaigns integrates directly with your Squarespace website. If you're already using Squarespace, this makes things simple.

Getting started:

1. Log into your Squarespace account
2. Click on Email Campaigns in your main menu
3. Choose a template or start from scratch
4. Use the drag-and-drop editor to build your email
5. Add your content and images
6. Set up your recipient list
7. Schedule or send your campaign

What works well:

• Templates match your website design automatically
• Contact forms on your site feed directly into your email lists
• Simple pricing structure
• Easy to use if you're not technical

Where it falls short:

• Basic automation options only
• Limited segmentation features
• No advanced sales tracking
• Fewer integrations with other tools

Lesson 2: GoHighLevel Sales Automation

GoHighLevel is a comprehensive sales and marketing platform. It's designed for businesses that need detailed customer tracking and complex automation sequences.

Getting started:

1. Sign up for a GoHighLevel account
2. Import your existing contact database
3. Set up your sales pipeline stages
4. Create automation workflows
5. Connect your phone system and email
6. Set up tracking and reporting
7. Train your team on the system

What works well:

• Advanced CRM with detailed contact records
• Complex automation sequences based on behaviour
• Sales pipeline management
• Appointment booking and calendar integration
• Phone and SMS capabilities
• Detailed analytics and reporting

Where it falls short:

• Steep learning curve
• Higher monthly cost
• Can be overwhelming for simple needs
• Requires time investment to set up properly

Lesson 3: Direct Feature Comparison

Here's how these platforms stack up in key areas:

Email Design:

• Squarespace: Simple drag-and-drop editor with attractive templates
• GoHighLevel: More basic email editor but with dynamic content options

Automation:

• Squarespace: Welcome emails, scheduled sends, basic follow-ups
• GoHighLevel: Multi-step sequences, behaviour triggers, sales-focused workflows

Contact Management:

• Squarespace: Basic contact lists with simple segmentation
• GoHighLevel: Full CRM with contact history, lead scoring, and detailed profiles

Reporting:

• Squarespace: Open rates, click rates, basic metrics
• GoHighLevel: Detailed sales analytics, conversion tracking, ROI reporting

Pricing:

• Squarespace: Starts at £5/month for basic plans
• GoHighLevel: Starts at around £97/month

Best for:

• Squarespace: Small businesses, simple email marketing, existing Squarespace users
• GoHighLevel: Sales teams, service businesses, complex customer journeys

Practice

Think about your current business setup and answer these questions:

1. How many emails do you send per month?
2. Do you need to track sales from inquiry to completion?
3. How technical is your team?
4. What's your monthly budget for email and CRM tools?
5. Do you need phone and SMS capabilities?

Based on your answers, which platform seems like a better fit? Write down three specific features that matter most to your business.

FAQs

Can Squarespace Email Campaigns handle my growing business?
It depends on what "growing" means. If you're sending more emails to more people, yes. If you need complex automation and detailed sales tracking, probably not.

Is GoHighLevel worth the higher price?
Only if you'll use the CRM and automation features. If you just need basic email marketing, you're paying for tools you won't use.

Can I switch between platforms later?
Yes, but it takes work. You'll need to export your contacts and recreate your email templates. Plan for this taking several days.

Which platform has better customer support?
Both offer support, but GoHighLevel includes more training resources due to its complexity. Squarespace support is generally faster for simple issues.

Do I need technical skills for either platform?
Squarespace Email Campaigns requires minimal technical knowledge. GoHighLevel has a learning curve and benefits from someone who's comfortable with technology.

Jargon Buster

CRM (Customer Relationship Management): Software that tracks all your interactions with customers and potential customers, from first contact to final sale.

Automation: Setting up emails or other actions to happen automatically based on triggers like someone joining your list or clicking a link.

Sales Pipeline: A visual representation of where potential customers are in your sales process, from initial contact to closed deal.

Segmentation: Dividing your email list into smaller groups based on characteristics like location, interests, or behaviour.

Lead Scoring: Assigning points to potential customers based on their actions, helping you prioritise who to contact first.

Wrap-up

Squarespace Email Campaigns works well for straightforward email marketing, especially if you're already using Squarespace. It's affordable and easy to use, but limited in advanced features.

GoHighLevel is a comprehensive sales and marketing platform with powerful automation and CRM capabilities. It costs more and takes longer to learn, but can handle complex business processes.

Choose Squarespace if you need simple email marketing that integrates with your website. Choose GoHighLevel if you need detailed sales tracking and complex automation workflows.

The key is matching the tool to your actual needs, not just picking the one with more features.

Ready to dive deeper into email marketing strategies? Join our membership community for more detailed training and support.