Brand Consistency with Typeset
Learning Objectives
- Understand how Typeset maintains uniform branding across all designs
- Learn to set up and modify your brand styles within Typeset
- Identify ways to customise branding on Typeset for unique requirements
Introduction
Maintaining a consistent brand image is crucial for establishing trust and recognition among your audience. This chapter shows you how Typeset helps ensure that your fonts, colours, and overall brand style are consistent across all your digital assets. From web pages to marketing materials, you'll learn how to align your brand's visual presence effectively.
Lessons
Lesson 1: Setting Up Your Brand Kit in Typeset
Here's how to establish your brand foundation in Typeset:
Step 1: Access the Brand Kit section in your Typeset dashboard.
Step 2: Upload your brand's logo and set your primary and secondary colours.
Step 3: Choose from a selection of fonts that best match your brand's personality or upload a custom font if you have one.
These initial settings form the backbone of your branding strategy across all designs. Getting this right from the start saves you time and prevents inconsistencies later.
Lesson 2: Applying Your Brand Styles Across Assets
Once your Brand Kit is set up, here's how to use it:
Step 1: Select the design asset you want to create or update.
Step 2: Typeset automatically applies your pre-set brand styles to the new asset.
Step 3: Preview your design to ensure all elements align with your brand identity.
Typeset's automated system saves time and prevents inconsistencies that can occur with manual adjustments. This is particularly useful when you're creating multiple assets quickly.
Lesson 3: Customising Brand Elements on Individual Assets
Sometimes you need to make specific adjustments:
Step 1: Choose the asset you wish to customise.
Step 2: Manually adjust fonts, colours, or other style elements for specific needs.
Step 3: Ensure all changes still comply with the overall brand guidelines.
This flexibility is useful for targeted marketing campaigns or demographic-specific communications where slight variations might be beneficial.
Remember This
Consistency is key. Using Typeset's automated Brand Kit tools allows you to maintain a cohesive brand identity across all platforms without manually updating each new asset.
Practice
Create a draft poster for an upcoming event using your Brand Kit in Typeset. Experiment with both the automatic and manual customisation features to see which suits your creative needs best.
Roll your sleeves up and try creating at least three different assets using the same Brand Kit to see how consistency works in practice.
FAQs
How does Typeset ensure my brand looks consistent on all materials?
Typeset uses your pre-set Brand Kit to automatically apply your brand's fonts and colours across all your design assets, ensuring consistent branding without manual intervention.
Can I override the automatic settings in Typeset if needed?
Yes, while Typeset automates brand consistency, it also allows for manual adjustments to tailor specific assets to fit unique marketing needs or audience demographics.
Is Typeset user-friendly for those new to design?
Absolutely. Typeset is designed to be intuitive, making it easy for those with minimal design experience to create professional-looking materials that adhere to their brand guidelines.
What happens if I update my Brand Kit after creating assets?
Existing assets will retain their original styling, but new assets will automatically use the updated Brand Kit settings. You can manually update existing assets if needed.
Jargon Buster
Brand Kit: A collection of your brand's essential elements like logos, fonts, and colours used to ensure uniformity in all designs.
Asset: Any piece of content created for brand promotion, such as posters, web pages, or social media graphics.
Demographic: A specific segment of the population targeted with tailored marketing strategies.
Brand Consistency: Ensuring that all visual elements of a brand, such as fonts, colours, and styles, remain uniform across various platforms and materials.
Wrap-up
You've learned how to leverage Typeset for effortless brand consistency across all your marketing materials. Practice the skills covered by designing various assets and observe the benefits of a unified branding approach.
The key takeaway is that consistency makes your brand memorable. Start with a solid Brand Kit foundation, use Typeset's automation to maintain consistency, and make thoughtful customisations when needed.
Next, you'll explore more advanced design principles that build on this foundation of brand consistency.