Wix Editor vs Wix Studio for E-commerce
Learning Objectives
By the end of this chapter, you'll be able to:
- Compare the key differences between Wix Editor and Wix Studio
- Choose the right platform for your e-commerce project needs
- Handle mobile responsiveness effectively on both platforms
- Avoid common setup mistakes that break store functionality
Introduction
Picking between Wix Editor and Wix Studio can make or break your online store setup. Both tools handle e-commerce, but they work quite differently. One's built for speed and simplicity, the other gives you complete design control but needs more technical know-how.
Getting this choice wrong means either hitting design limits too early or spending weeks learning tools you don't actually need. This chapter shows you exactly when to use each platform and how to set up your store properly from day one.
Lessons
Lesson 1: When to Use Wix Editor
Wix Editor works best when you need a professional store up and running quickly. It handles most e-commerce needs without the complexity.
Step 1: Log into your Wix dashboard and select "Create New Site"
Step 2: Choose "Wix Editor" from the options
Step 3: Browse e-commerce templates and pick one that matches your product type
Step 4: Use the drag-and-drop editor to add your logo, colours, and basic content
Step 5: Connect your store by clicking "Add" then "Store" and follow the setup wizard
Best for:
- First-time store owners
- Standard product catalogues
- Quick launches
- Budget-conscious projects
Lesson 2: When to Use Wix Studio
Wix Studio gives you pixel-perfect control but requires more setup time. Choose this when your design needs go beyond standard templates.
Step 1: From your Wix dashboard, select "Create with Wix Studio"
Step 2: Start with a blank canvas or choose a Studio template
Step 3: Use the CSS grid system to build custom layouts
Step 4: Add responsive breakpoints for different screen sizes
Step 5: Connect e-commerce elements through the "Business Solutions" panel
Best for:
- Custom brand experiences
- Complex product displays
- Unique checkout flows
- Designer-level control needs
Lesson 3: Handling Mobile Responsiveness
This is where most people mess up. Both platforms handle mobile differently, and the wrong approach breaks your store on phones.
In Wix Editor:
Step 1: Click the mobile icon in the top toolbar
Step 2: Switch to mobile view to see how your store looks
Step 3: Adjust elements that don't fit properly
Step 4: Test the entire checkout process on mobile preview
In Wix Studio:
Step 1: Use the breakpoint manager to set mobile, tablet, and desktop views
Step 2: Design each breakpoint separately
Step 3: Check that store buttons and forms work at every size
Step 4: Preview on actual devices, not just the editor
Common Mobile Mistakes:
- Buttons too small to tap easily
- Product images that don't resize
- Checkout forms that break on small screens
- Text that becomes unreadable
Practice
Set up a simple product page in both Wix Editor and Wix Studio. Add the same product, images, and description to each. Compare how long each takes and which feels more natural to use.
Notice which platform makes mobile optimization easier and which gives you more design options. This hands-on comparison will show you which suits your working style.
FAQs
Can I switch between Wix Editor and Wix Studio later?
No, you need to choose at the start. Switching means rebuilding your entire site from scratch.
Which platform loads faster for customers?
Both perform similarly. Site speed depends more on image optimization and app usage than your choice of editor.
Do I need coding skills for Wix Studio?
Basic HTML and CSS knowledge helps but isn't required. The visual tools handle most tasks.
Can Wix Editor handle large product catalogues?
Yes, but Wix Studio gives you better tools for organizing and displaying hundreds of products.
Jargon Buster
Wix Editor – The standard drag-and-drop website builder, designed for quick setup without coding
Wix Studio – The advanced design platform with custom layouts and responsive controls
Breakpoints – Screen size settings that trigger different layouts for mobile, tablet, and desktop
CSS Grid – A layout system that gives precise control over element positioning
Wrap-up
Choose Wix Editor when you need a professional store quickly without design complications. Pick Wix Studio when your brand needs custom layouts and you have time to learn the advanced tools.
Most beginners should start with Wix Editor and only move to Studio for their second store once they understand e-commerce basics. The extra design power isn't worth much if your fundamentals aren't solid.
Your next step is setting up your chosen platform and adding your first products. Focus on getting the basics right before worrying about advanced features.