Using Your Wix Blog to Boost Store Sales

Learning Objectives

• Understand how blogging improves your Wix store's search rankings and visitor numbers
• Learn to create blog content that brings in customers looking for your products
• Master the art of naturally linking blog posts to your store items
• Know how to promote your blog posts to reach more potential customers

Introduction

Your Wix store needs more than just product pages to succeed online. A well-planned blog can bring in shoppers who are searching for solutions you sell, help Google understand what your store offers, and give you content to share on social media.

This chapter shows you exactly how to use Wix's blogging tools to drive more sales. You'll learn which topics work best for eCommerce blogs, how to write posts that rank well in search results, and the right way to connect your content to your products without sounding pushy.

Lessons

Finding Topics That Drive Sales

Your blog topics need to match what your potential customers are actually searching for online. The trick is finding subjects that relate to your products while solving real problems.

Step 1: List the main problems your products solve. If you sell kitchen gadgets, people might search for "quick breakfast ideas" or "small kitchen storage solutions."

Step 2: Use Google's search suggestions. Type your main keywords into Google and see what autocomplete suggestions appear. These show you what people actually search for.

Step 3: Check what your competitors blog about. Look at successful stores in your niche and note which of their blog posts get the most social shares.

Step 4: Ask your existing customers. Send a quick survey asking what topics they'd like to read about related to your products.

The best blog topics answer questions that naturally lead to your products as solutions.

Writing Posts That Rank on Google

Once you know what to write about, you need to make sure Google can find and understand your posts.

Step 1: Pick one main keyword per post. If your topic is "small garden ideas," that's your main keyword. Don't try to target multiple different topics in one post.

Step 2: Include your keyword in your post title, first paragraph, and at least one subheading. But make it sound natural – forced keywords put readers off.

Step 3: Write for humans first. Google's algorithms now favour content that people actually want to read. Aim for posts of at least 800 words that thoroughly cover your topic.

Step 4: Add images and give them descriptive file names. Instead of "IMG_1234.jpg," use "small-garden-herb-planter.jpg."

Step 5: Use Wix's built-in SEO panel for each post. Fill in the meta description – this is what appears under your link in Google search results.

Your posts need to be genuinely helpful first, optimised for search engines second.

Connecting Blog Content to Your Products

The key to profitable blogging is making product mentions feel natural and helpful, not forced.

Step 1: Wait until you've provided real value before mentioning products. Give useful information first, then suggest relevant items as solutions.

Step 2: Link to specific products, not just your shop homepage. If you mention "ergonomic desk chairs," link directly to the chair you sell, not your furniture category page.

Step 3: Explain why you're recommending something. Instead of just saying "check out our running shoes," try "these lightweight trainers work well for beginners because…"

Step 4: Use Wix's product gallery feature to showcase items within your blog posts. This looks more professional than basic text links.

Step 5: Test different call-to-action phrases. "View this product" often works better than "Buy now" in blog content.

Remember that blog readers are usually in research mode, not ready-to-buy mode. Help them learn first.

Getting Your Blog Posts Noticed

Writing great content means nothing if no one sees it. You need a promotion plan for every post.

Step 1: Share each post on your social media channels, but don't just post the same message everywhere. Write platform-specific versions – what works on Facebook won't work on Instagram.

Step 2: Add your best blog posts to your email newsletter. Include a brief summary and a link to read more, rather than the full post.

Step 3: Engage with online communities where your customers hang out. Share relevant posts in Facebook groups or forums, but follow each community's rules about self-promotion.

Step 4: Create multiple pieces of content from one blog post. Turn key points into Instagram graphics, quote interesting statistics on Twitter, or create a quick video summary.

Step 5: Reach out to other bloggers or businesses for collaboration opportunities. Guest posting or content swaps can introduce your blog to new audiences.

Consistent promotion matters more than perfect timing.

Practice

Write a 300-word blog post outline for one of your products. Include your main keyword, three subheadings, and note where you'll naturally mention your product. Then plan how you'll promote this post on two different platforms.

FAQs

How often should I publish new blog posts?
Consistency matters more than frequency. Whether you post weekly or monthly, stick to a schedule your audience can rely on.

Can I reuse content from my product descriptions?
Your blog needs fresh, original content. Expand on product features by showing them in use or comparing different options.

How long before I see results from blogging?
Most stores see increased organic traffic after 3-6 months of regular posting. SEO takes time, but the results compound over months and years.

Should every blog post mention my products?
Not necessarily. Some posts can focus purely on building authority and trust. Mix educational content with product-focused posts.

Jargon Buster

Organic traffic – Visitors who find your site through unpaid search results, rather than paid advertising

Meta description – The brief summary that appears under your page title in Google search results

Call-to-action (CTA) – Text that encourages readers to take a specific action, like "Read more" or "View product"

Keyword – The main phrase you want your blog post to rank for in search engines

Wrap-up

Your Wix blog can become one of your best sales tools when you focus on helping customers rather than just promoting products. Start with topics your audience actually cares about, write genuinely useful content, and promote consistently.

The stores that succeed with blogging treat it as a long-term strategy. Your first few posts might not bring immediate sales, but they're building the foundation for steady organic traffic that grows over time.

Next, you'll learn advanced techniques for measuring your blog's impact on sales and fine-tuning your content strategy based on real data.

Ready to turn your blog into a sales machine? Join Pixelhaze Academy