Add Products to Your Wix Store

Learning Objectives

• Add different product types to your Wix Store, including physical items and digital downloads
• Create and manage product variants like sizes and colours
• Write effective product descriptions that help with SEO
• Set up stock levels and back-in-stock notifications for inventory management

Introduction

Getting products listed in your Wix store is one thing, but presenting them properly makes all the difference to your sales. This chapter shows you how to add products to your Wix Store the right way. You'll cover everything from basic product setup to adding variants and writing descriptions that help customers find what they're looking for.

Lessons

Adding Your First Product

Every product needs the basics: title, description, images, and price. Here's how to get started.

Step 1: Log into your Wix account and open your store dashboard.

Step 2: Click 'Add Product' and fill in your product name, description, and price.

Step 3: Upload clear, high-quality images. Make sure they show your product properly lit and from different angles.

Setting Up Product Variants

When you sell items in different sizes, colours, or materials, you need variants.

Step 1: In the product editor, find "Product Options" and click "Add Option".

Step 2: Choose your variant type (size, colour, material) and add the available options.

Step 3: Set different prices for each variant if needed. Some sizes or colours might cost more.

Writing Product Descriptions That Get Found

Good descriptions help customers understand your product and help search engines find it.

Step 1: Include keywords that customers would search for, but keep it natural.

Step 2: Write clear, helpful descriptions that answer customer questions about the product.

Step 3: Use Wix's SEO Wiz to check your product pages and suggest improvements.

Managing Stock and Inventory

Keep track of what you have in stock and let customers know when items come back.

Step 1: In each product's settings, enable inventory tracking and set your stock levels.

Step 2: Turn on back-in-stock notifications so customers can request alerts when sold-out items return.

Step 3: Set low stock warnings for yourself so you know when to reorder.

Remember This: Accurate stock levels prevent disappointed customers and help you plan your inventory better.

Practice

Pick one product from your range and create a complete listing in your Wix Store. Include at least three good photos, set up any variants you need, and write a description that explains what makes your product worth buying. If it's a physical product, set up inventory tracking too.

FAQs

How do I manage inventory levels in Wix Stores?
Go to your product settings and enable inventory tracking. You can set stock levels, low stock alerts, and back-in-stock notifications for each product.

Can I set different prices for different variants?
Yes. When you create variants, you can adjust the price for each option. For example, large sizes might cost more than small ones.

How does SEO help my products get found?
SEO makes your product pages more likely to appear when people search Google for items like yours. Use clear titles and descriptions with words your customers would search for.

Can I add digital products like downloads?
Yes. Wix handles both physical products and digital downloads. Choose the right product type when you create your listing.

Jargon Buster

Product Variants: Different versions of the same product, like a t-shirt in small, medium, and large, or in different colours.

SEO: Search Engine Optimisation. Making your web pages easier for Google and other search engines to find and understand.

Back-in-Stock Notifications: Emails that go out to customers when a sold-out product becomes available again.

Inventory Tracking: Keeping count of how many items you have in stock and updating the numbers when you sell something.

Wrap-up

You now know how to add products to your Wix Store properly. Start with the basics, add variants where you need them, and write descriptions that help both customers and search engines understand what you're selling. Keep your stock levels accurate and let customers know when items come back.

Next, you'll want to organise your products into categories and collections to make your store easier to navigate.

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