Organising Wix Store Products with Categories

Learning Objectives

By the end of this chapter, you'll be able to:

1. Set up and manage product categories in your Wix store
2. Assign products to categories and display them effectively
3. Create filters and sorting options for better navigation
4. Use categories to promote seasonal collections and boost sales

Introduction

A well-organised product catalogue makes all the difference to your customers' shopping experience. When visitors can find what they need quickly, they're more likely to buy from you.

This chapter shows you how to set up product categories and collections in Wix. You'll learn the step-by-step process for grouping your products logically and making them easy to browse. By the end, your store will be organised in a way that helps customers find products faster and encourages them to explore more of what you offer.

Lessons

Setting Up Your First Product Categories

Categories help group similar products together. Think of them as the sections in a physical shop – you'd put all the shoes together, all the bags together, and so on.

Step 1: Log into your Wix dashboard and click on "Store" in the left menu.

Step 2: Click "Collections" then select "New Collection".

Step 3: Give your category a clear, descriptive name. Avoid vague names like "Miscellaneous" – instead use specific names like "Winter Coats" or "Running Shoes".

Step 4: Add a description that explains what products belong in this category. This helps with search engine visibility too.

Step 5: Choose a cover image that represents the category well.

Adding Products to Categories

Once your categories exist, you need to populate them with products.

Step 1: Go to "Store" then "Products" in your dashboard.

Step 2: Click on the product you want to categorise.

Step 3: In the product editor, find the "Collections" section.

Step 4: Select which category (or categories) this product belongs to from the dropdown menu.

Step 5: Save your changes.

You can assign products to multiple categories if they fit in more than one place. For example, a waterproof running jacket could go in both "Running Gear" and "Waterproof Clothing".

Creating Customer-Friendly Navigation

Good navigation helps customers find products without getting frustrated and leaving your site.

Step 1: Go to your collection settings by clicking on a category name.

Step 2: Set up filter options based on attributes your customers care about – size, colour, price range, or brand.

Step 3: Enable sorting options so customers can arrange products by price (low to high or high to low), popularity, or newest arrivals.

Step 4: Test the filters yourself to make sure they work as expected.

Promoting Products Through Strategic Placement

Categories aren't just for organisation – they're also powerful tools for promoting products and boosting sales.

Step 1: Create special promotional categories like "Sale Items", "New Arrivals", or "Best Sellers".

Step 2: Feature seasonal categories on your homepage when relevant – promote "Summer Essentials" during warm months or "Gift Ideas" before holidays.

Step 3: Use the "Featured" option in product settings to highlight specific items within categories.

Step 4: Update your featured products regularly to keep your store feeling fresh.

Practice

Create three new product categories for your store:

1. One for your best-selling items
2. One seasonal category relevant to the current time of year
3. One category that groups products by a specific feature (like "Eco-Friendly" or "Beginner-Friendly")

Add at least three products to each category and set up two filter options that would help customers narrow down their choices.

FAQs

How many categories should I create?
Start with 3-7 main categories. Too few and products get lumped together confusingly. Too many and customers get overwhelmed. You can always add more as your store grows.

Can I change category names later?
Yes, you can edit category names, descriptions, and images anytime. Just remember that changing names might affect any links you've shared or search engine rankings.

Should I create categories for products I don't have yet?
It's better to wait until you have products to put in them. Empty categories look unprofessional and confuse customers about what you actually sell.

How do I delete a category I no longer need?
Go to Store > Collections, click on the category you want to remove, and select "Delete Collection". Any products in that category won't be deleted – they'll just no longer be grouped under that collection.

Can customers see all my products in one view?
Yes, Wix automatically creates an "All Products" page that shows everything in your store. You can control whether this appears in your navigation menu.

Jargon Buster

Collections: Wix's term for product categories – groups of products organised by theme, type, or any criteria you choose

Filters: Tools that let customers narrow down products by specific attributes like size, colour, or price range

Bulk Edit: Feature that lets you make changes to multiple products at once instead of editing them individually

Featured Products: Items you choose to highlight prominently, either on your homepage or within specific categories

Wrap-up

Well-organised product categories transform a confusing online shop into an easy-to-browse experience that customers actually enjoy using. The time you spend setting up clear categories and helpful filters pays off through better customer satisfaction and increased sales.

Start with your main product types, then add more specific categories as needed. Keep your category names clear and customer-focused, and don't forget to use categories strategically for promotions and seasonal selling.

Your next step is to review your current products and group them logically. Remember, you can always refine your categories as you learn more about how your customers prefer to shop.

Ready to take your Wix store to the next level? Join Pixelhaze Academy for more detailed tutorials and expert guidance: https://www.pixelhaze.academy/membership