SEO Basics for Wix Product Pages

Learning Objectives

By the end of this chapter, you'll be able to:

• Write SEO-friendly product titles and descriptions that rank well
• Create clean, keyword-rich URLs for your product pages
• Use image alt text to boost your SEO performance
• Avoid duplicate content issues that harm your rankings
• Write compelling meta descriptions that get clicks

Introduction

Your Wix product pages need to work hard. They must convince customers to buy while also showing up in search results. Getting both right means more visitors finding your store and more sales coming through.

Most online stores miss basic SEO opportunities on their product pages. They write titles that don't include keywords, create messy URLs, or forget to add alt text to images. These mistakes cost them potential customers every day.

This chapter covers the essential SEO techniques for Wix product pages. You'll learn practical steps to optimise your titles, descriptions, URLs, and images. These aren't complex strategies – they're fundamental practices that deliver real results.

Lessons

Crafting Product Titles That Rank and Sell

Your product title does two jobs: it needs to rank in search engines and persuade people to click. Get this balance right and you'll see more traffic and sales.

Step 1: Include your main keyword early
Put your primary keyword at the start of your title. If you're selling "wireless bluetooth headphones," lead with those exact words.

Step 2: Add important details
Include key features like brand, colour, or size after your main keyword. For example: "Wireless Bluetooth Headphones – Sony WH-1000XM4 Black"

Step 3: Keep it under 60 characters
Search engines cut off longer titles. Check your character count before publishing.

Step 4: Make it readable
Your title should sound natural when spoken aloud. If it feels clunky, rewrite it.

Writing Product Descriptions That Convert

Product descriptions need to inform customers and include keywords naturally. Many stores stuff keywords awkwardly or write generic copy that doesn't help either goal.

Step 1: Start with benefits
Lead with what the product does for the customer, not just what it is. "Stays comfortable during 8-hour work days" beats "Has padded ear cups."

Step 2: Include secondary keywords naturally
Work in related keywords as you describe features. Don't force them in – they should flow with your writing.

Step 3: Write unique content for every product
Never copy descriptions from manufacturers or other sites. Search engines penalise duplicate content heavily.

Step 4: Use bullet points for key features
Break up text with bullets for important details. This helps both readability and SEO.

Creating Clean URLs for Better Rankings

Wix generates URLs automatically, but you can customise them for better SEO performance. Clean URLs rank better and look more professional.

Step 1: Edit your product URL
In your Wix editor, go to your product page settings and find the URL field. Replace the default with your own version.

Step 2: Include your main keyword
Use the same keyword from your title in the URL. Keep it simple and direct.

Step 3: Use hyphens between words
Separate words with hyphens, not underscores or spaces. Search engines read hyphens as word separators.

Step 4: Keep it short
Aim for 3-5 words maximum. Long URLs look messy and are harder to share.

Example: /wireless-bluetooth-headphones-sony is better than /product-page-wireless-bluetooth-headphones-sony-wh1000xm4-black-noise-cancelling

Using Image Alt Text Effectively

Alt text helps search engines understand your images and can drive traffic from image searches. Many stores ignore this completely, missing easy SEO wins.

Step 1: Describe what's in the image
Write a clear description of what someone would see. "Black wireless headphones on white background" is perfect.

Step 2: Include relevant keywords
Work in your product keywords naturally as part of the description. Don't just stuff keywords in.

Step 3: Keep it concise
Aim for 125 characters or less. Screen readers use alt text, so keep it readable.

Step 4: Make each alt text unique
If you have multiple images, describe each one differently. "Headphones front view" and "Headphones side view" work well.

Avoiding Duplicate Content Problems

Duplicate content confuses search engines and hurts your rankings. This happens more often than you'd think, especially with similar products.

Step 1: Check for duplicates
Search for phrases from your product descriptions in quotes on Google. If other pages show up with identical text, you have a problem.

Step 2: Rewrite manufacturer descriptions
Never copy product descriptions from suppliers or other retailers. Always write your own version.

Step 3: Make similar products unique
If you sell similar items, highlight different benefits or features for each one. Focus on what makes each product special.

Step 4: Use tools to monitor
Set up Google Search Console to watch for duplicate content issues on your site.

Practice

Create a complete SEO strategy for a product page:

1. Pick a product you want to sell (or make one up)
2. Write an SEO-friendly title under 60 characters
3. Create a clean URL with your main keyword
4. Write a 150-word unique product description
5. Write alt text for three different product images
6. Draft a compelling meta description (aim for 155 characters)

Check your work: Does everything include keywords naturally? Would a customer understand what you're selling? Does it all sound human, not robotic?

FAQs

How quickly will I see results from these SEO changes?
Most changes take 2-4 weeks to show up in search results. Some competitive keywords may take longer. Focus on getting the basics right first, then be patient.

Should I use the same keywords on every product page?
No. Each product should target different keywords based on what people search for. If you sell different types of headphones, target "gaming headphones" for one and "running headphones" for another.

How many keywords should I include in each product description?
Focus on one primary keyword and 2-3 related secondary keywords per page. More than that usually sounds forced and doesn't help your rankings.

Can I change my URLs after my site is live?
Yes, but be careful. Wix will redirect old URLs automatically, but it's better to get them right from the start. Change URLs early in your site's life if possible.

Do I need to hire an SEO expert for my Wix store?
Not for basic optimisation. These fundamental techniques will handle most of your SEO needs. Consider professional help once you're getting good traffic and want to scale up.

Jargon Buster

Alt text: Text that describes images for search engines and screen readers. Helps with SEO and accessibility.

Duplicate content: Identical or very similar content that appears on multiple web pages. Search engines penalise this.

Keywords: Words and phrases people type into search engines when looking for products like yours.

Meta description: The short description that appears under your page title in search results. Doesn't directly affect rankings but influences clicks.

Primary keyword: The main search term you want your page to rank for. Usually matches what your product actually is.

Secondary keywords: Related terms that support your primary keyword. Often include features, benefits, or variations.

URL slug: The part of your web address that comes after your domain name. Should include keywords and be easy to read.

Wrap-up

You now have the core skills to optimise your Wix product pages for search engines. These aren't advanced techniques – they're fundamentals that many stores ignore, giving you an advantage when you get them right.

Start with your best-selling or most important products first. Get their titles, descriptions, URLs, and alt text properly optimised. Then work through the rest of your catalogue systematically.

Remember that SEO is about real people finding products they want to buy. Write for humans first, search engines second. If your content helps customers make buying decisions while including keywords naturally, you're on the right track.

The next step is implementing these changes across your store and monitoring your results. Track which products start getting more organic traffic and use those lessons to improve the rest of your pages.

Ready to learn more advanced Wix SEO techniques? Join us at: https://www.pixelhaze.academy/membership