Wix Ecommerce Launch Promotion Checklist

Learning Objectives

• Create a comprehensive launch promotion plan using multiple marketing channels
• Set up and track launch discounts and special offers on Wix
• Build momentum through social media, email, and content marketing
• Monitor early sales performance and customer feedback

Introduction

Your Wix store is ready to go live, but the real work starts now. A successful ecommerce launch needs more than just flipping a switch – it requires a coordinated marketing effort that builds excitement and drives those crucial first sales.

This chapter walks you through creating buzz before launch day, setting up promotional campaigns, and tracking what works. You'll learn practical steps to announce your store across different channels and keep the momentum going once you're live.

Lessons

Create Your Social Media Launch Campaign

Social media gives you direct access to potential customers without spending a fortune on advertising.

Step 1: Pick your platforms based on where your customers actually spend time. Don't try to be everywhere at once – focus on two or three platforms maximum.

Step 2: Create a content calendar covering two weeks before launch through the first week after. Include:

• Product teasers and behind-the-scenes content
• Countdown posts leading to launch day
• The big launch announcement
• Customer features and user-generated content

Step 3: Schedule your posts using Wix's social posts feature or a tool like Buffer. This keeps your promotion running smoothly while you handle other launch tasks.

Step 4: Engage with everyone who comments or shares your content. Early interaction builds the relationships that turn followers into customers.

Set Up Your Email Launch Sequence

Email marketing typically delivers the highest return on investment for ecommerce stores.

Step 1: Build your email list before launch using a lead magnet – perhaps early access, a discount code, or useful content related to your products.

Step 2: Create a three-email sequence in Wix Ascend:

• Welcome email with exclusive preview access
• Launch day announcement with special offer
• Follow-up email highlighting bestsellers or customer testimonials

Step 3: Personalise each email with the subscriber's name and segment your list if you have different customer types or product categories.

Step 4: Include clear calls-to-action in every email, making it easy for readers to visit your store and make a purchase.

Configure Launch Discounts and Promotions

Well-timed discounts can turn browsers into buyers during your launch period.

Step 1: Access your Wix dashboard and navigate to Marketing Tools > Coupons.

Step 2: Create your launch discount – consider:

• 15-20% off first orders
• Free shipping on orders over a specific amount
• Buy two, get one free on selected items

Step 3: Set a clear end date to create urgency. Seven days works well for most launch campaigns.

Step 4: Generate promotional codes that are easy to remember and share. Test them thoroughly before going live.

Step 5: Display your discount prominently on your homepage using Wix's promotional banner feature.

Write Your Launch Blog Post

A launch blog post serves multiple purposes – it tells your story, improves your SEO, and gives you content to share across other channels.

Step 1: Structure your post around why you started your business and what problems your products solve.

Step 2: Include high-quality product images and explain what makes your offerings unique.

Step 3: Add customer testimonials if you have them, or quotes from people who've seen your products during development.

Step 4: End with a clear call-to-action directing readers to your store with your launch discount code.

Step 5: Share the blog post across all your marketing channels to maximise reach.

Track Your Launch Performance

Monitoring your results helps you understand what's working and what needs adjustment.

Step 1: Set up Wix Analytics to track visitor behaviour, popular products, and conversion rates.

Step 2: Monitor social media engagement rates and which posts drive the most traffic to your store.

Step 3: Track email open rates and click-through rates to see which messages resonate with your audience.

Step 4: Note which discount codes get used most frequently and through which channels customers find you.

Step 5: Collect customer feedback through follow-up emails or social media interactions.

Practice

Create a launch timeline for your Wix store. List specific tasks for two weeks before launch, launch week, and the week after. Include deadlines for social media content, email campaigns, discount setup, and blog post publication.

Write one social media post announcing your launch that includes product benefits, your launch discount, and a clear call-to-action. Keep it under 150 words and make sure it matches your brand voice.

FAQs

How far in advance should I start promoting my store launch?
Start building awareness 2-3 weeks before launch. This gives you time to grow your audience and create genuine excitement without losing momentum.

Which social media platforms work best for ecommerce launches?
Focus on where your target customers spend time. Instagram works well for visual products, Facebook for broader reach, and TikTok for younger audiences. LinkedIn suits B2B products.

What discount percentage encourages purchases without hurting profits?
Start with 15-20% for your launch. This provides meaningful savings for customers while protecting your margins. Avoid going above 25% unless your profit margins allow it.

How do I know if my launch promotion is successful?
Track website traffic, email signup rates, social media engagement, and actual sales. A successful launch typically sees steady daily sales and growing social media followers beyond the promotion period.

Should I run promotions continuously after launch?
Limit promotions to special occasions after your launch period. Constant discounts train customers to wait for sales and can devalue your products.

Jargon Buster

Conversion Rate – The percentage of website visitors who complete a purchase
Lead Magnet – Free content or offers used to collect email addresses
Call-to-Action (CTA) – Text or buttons that encourage specific user actions
Email Sequence – Series of automated emails sent to subscribers over time
User-Generated Content – Photos, reviews, or posts created by your customers

Wrap-up

Your launch promotion sets the tone for your entire ecommerce operation. The strategies covered here work because they focus on building genuine connections with potential customers rather than just pushing for quick sales.

Remember that launch week is just the beginning. The relationships you build and the momentum you create during this period will fuel your long-term success. Keep engaging with customers, refining your approach based on the data you collect, and maintaining the energy that made your launch successful.

Ready to take your Wix ecommerce skills to the next level? Join our community of successful online entrepreneurs at https://www.pixelhaze.academy/membership