Monitoring Your Wix Store After Launch
Learning Objectives
By the end of this chapter, you'll know how to:
- Use Wix Analytics to monitor your online store's performance
- Identify key metrics that show how well your store is performing
- Spot and fix problems before they hurt your sales
Introduction
Your Wix store is live – well done! Now comes the ongoing work of keeping it running smoothly and growing your sales.
Post-launch monitoring means regularly checking how your store performs. You'll track sales, watch visitor behaviour, and catch problems early. This helps you make smart decisions about your products, marketing, and website changes.
Wix Analytics gives you all the data you need. We'll show you exactly which numbers matter most and how to use them to improve your store's performance.
Lessons
Setting Up Your Monitoring Routine
Your first step is getting familiar with Wix Analytics and creating a monitoring schedule that works for you.
Step 1: Log into your Wix account and go to your site dashboard
Step 2: Click on 'Analytics' in the left menu
Step 3: Take a few minutes to explore the different reports available
Step 4: Bookmark the reports you'll check most often
Start with weekly check-ins. Once you're comfortable with the data, you can adjust how often you review different metrics based on your store's needs.
Tracking Your Sales Performance
Sales data tells you whether your store is healthy and growing. Here's what to monitor:
Revenue trends: Check your total sales over the past week, month, and quarter. Look for patterns – do you sell more on certain days or during specific periods?
Order metrics: Track your average order value and total number of orders. If average order value drops, you might need to encourage customers to buy more items or higher-priced products.
Product performance: Identify your best and worst-selling items. Use this data to adjust your inventory, marketing focus, and product placement on your site.
Step 1: In Wix Analytics, go to the 'Sales Overview' section
Step 2: Note your revenue, number of orders, and average order value
Step 3: Check the 'Product Performance' report to see which items sell best
Step 4: Compare current data with previous periods to spot trends
This is the bit most people miss: don't just look at the numbers – think about what caused any changes you see.
Understanding Your Website Traffic
Traffic data shows you who visits your store and how they found you. This helps you understand which marketing efforts work best.
Traffic sources: See whether people find you through Google searches, social media, direct visits, or other websites. Focus more effort on your most successful channels.
Visitor behaviour: Track which pages people visit most, how long they stay, and where they leave your site. This shows you what interests customers and where you might be losing them.
Mobile vs desktop: Check how many visitors use phones versus computers. If most of your traffic comes from mobile devices, make sure your store works perfectly on small screens.
Step 1: Review the 'Traffic Overview' to see total visitors and page views
Step 2: Check 'Traffic Sources' to understand where visitors come from
Step 3: Look at 'Pages' to see which content performs best
Step 4: Review 'Devices' to understand how people access your store
Pay special attention to your checkout pages – if lots of people visit these but don't complete purchases, you've found a problem to fix.
Monitoring Customer Behaviour and Conversions
Understanding what customers do on your site helps you improve their experience and increase sales.
Conversion rate: This shows what percentage of visitors actually buy something. A low conversion rate might mean your prices are too high, your checkout process is confusing, or your product descriptions aren't convincing enough.
Cart abandonment: Track how many people add items to their cart but don't complete the purchase. High abandonment rates often point to checkout problems or unexpected costs.
Customer paths: See which pages people visit before buying. This helps you understand what convinces people to purchase and which content might be putting them off.
Step 1: Find your conversion rate in the 'Sales Overview'
Step 2: Check abandoned cart data to see where people drop off
Step 3: Review customer flow reports to understand shopping patterns
Step 4: Note any pages with high exit rates that need improvement
Here's the quick version: if people visit your product pages but don't buy, work on your product descriptions and photos. If they abandon carts, simplify your checkout process.
Spotting and Fixing Problems Early
Regular monitoring helps you catch issues before they seriously hurt your sales.
Performance drops: If traffic or sales suddenly decrease, check for recent changes you made to your site. Also consider external factors like seasonality or competitors' actions.
Technical issues: Monitor for broken links, slow loading pages, or checkout errors. These problems can quickly damage your reputation and sales.
Inventory problems: Track which products are running low or out of stock. Nothing frustrates customers more than finding a product they want but can't buy.
Step 1: Set up weekly alerts for significant changes in key metrics
Step 2: Keep a log of changes you make to your site
Step 3: Compare current performance with previous periods
Step 4: When you spot problems, act quickly to investigate and fix them
Roll your sleeves up when issues arise – the faster you respond, the less impact they'll have on your business.
Practice
This week, log into Wix Analytics and complete this monitoring checklist:
- Write down your total sales for the past 7 days
- Identify your three best-selling products
- Note your top three traffic sources
- Check your conversion rate
- Look for any obvious problems (high cart abandonment, slow-loading pages, out-of-stock items)
Set a reminder to repeat this exercise weekly. Over time, you'll start to see patterns and understand what normal performance looks like for your store.
FAQs
How often should I check my store's performance?
Check your key metrics weekly as a minimum. During busy periods like sales or holidays, review performance daily. If you're running advertising campaigns, monitor results more frequently to catch problems early.
What conversion rate should I expect for my Wix store?
E-commerce conversion rates typically range from 1-3%, but this varies hugely by industry and product type. Focus on improving your own rate rather than comparing to others.
My traffic dropped suddenly – what should I do?
First, check if you made any recent changes to your site. Then look at external factors like search engine algorithm updates or seasonal trends. If you can't identify the cause, consider getting help from Wix support or a digital marketing professional.
Can I get alerts when something goes wrong with my store?
Wix doesn't offer automatic alerts for all metrics, but you can set up Google Analytics alongside Wix Analytics for more advanced monitoring and alert options.
Should I focus more on getting new visitors or converting existing ones?
Both matter, but if you're getting decent traffic with low conversions, focus on improving your conversion rate first. It's usually easier and more cost-effective than driving more traffic.
Jargon Buster
Conversion rate: The percentage of visitors who complete a purchase. Calculate it by dividing total orders by total visitors and multiplying by 100.
Cart abandonment rate: The percentage of people who add items to their cart but don't complete the purchase.
Average order value: Your total revenue divided by the number of orders. Shows how much customers typically spend.
Traffic sources: Where your visitors come from – search engines, social media, direct visits, or other websites.
Bounce rate: The percentage of visitors who leave your site after viewing just one page. High bounce rates might indicate poor user experience or irrelevant content.
Wrap-up
Monitoring your Wix store isn't just about checking numbers – it's about understanding your customers and continuously improving their experience.
Set up a regular routine for checking your key metrics. Focus on sales performance, traffic sources, and conversion rates. When you spot problems, investigate quickly and make changes to fix them.
Remember that good performance takes time to build. Don't panic over short-term fluctuations, but do pay attention to longer-term trends.
Next, you'll want to learn about using this data to make informed decisions about your store's future development and marketing strategies.
Ready to take your Wix store to the next level? Join other successful store owners at https://www.pixelhaze.academy/membership