Design a Wix Homepage That Actually Drives Sales
TL;DR:
- Write a headline that immediately explains your main benefit
- Show one or two of your best products front and centre
- Add a clear call to action that tells visitors exactly what to do next
- Briefly explain what makes you different from competitors
- Include a signup form to capture leads before they leave
- Keep everything above the fold so visitors see it straight away
When you're designing a homepage in Wix, your main job is getting visitors to take action. That means keeping things simple and making sure every element has a purpose.
Start with a headline that sums up your biggest benefit in one clear sentence. Skip the clever wordplay and go straight for what matters to your customers. If you sell skincare for sensitive skin, say "Gentle skincare that won't irritate sensitive skin" rather than something vague like "Beautiful skin starts here."
Show Your Best Products Up Front
Pick one or two products that represent what you do best and give them prime real estate on your homepage. These should be the products you're most proud of or the ones that sell consistently well.
Position these products where visitors will see them immediately, without scrolling. Use good quality images and make sure the product names and prices are easy to read. This gives visitors a quick way into your shop without having to hunt around.
Make Your Call to Action Obvious
Every homepage needs a clear next step for visitors. Whether that's "Shop Now," "Get Started," or "Learn More," make sure it stands out visually and the wording tells people exactly what happens when they click.
Put your main call to action button somewhere prominent, and make sure it contrasts with your background colours so it's impossible to miss.
Explain What Makes You Different
Include a short section that explains your unique selling point. This doesn't need to be lengthy, just a few sentences that tell visitors why they should choose you over competitors.
Keep it specific rather than generic. Instead of "high quality products," try something like "handmade soaps using traditional methods with no synthetic fragrances."
Capture Leads With a Signup Form
Add a signup form to your homepage, especially if you're launching soon or regularly release new products. This lets you build an email list of interested customers from day one.
Place your signup form in two spots: once near the top of your page and once at the bottom. This way you catch people early if they're ready to sign up, and again at the end if they need more convincing first.
In Wix, you can add signup forms through the Add panel. Look for "Contact & Forms" and choose "Wix Forms" to create a custom signup form that matches your design.
Keep Important Elements Above the Fold
"Above the fold" means the part of your page that's visible without scrolling. Make sure your headline, main product, and primary call to action all appear in this space so new visitors see them immediately.
You can preview how your page looks on different screen sizes using Wix's mobile editor. Check both desktop and mobile views to make sure your key elements are visible on all devices.
FAQs
How do I add a signup form to my Wix homepage?
Go to the Add panel on the left, click "Contact & Forms," then select "Wix Forms." Choose a signup form template and customize it to match your site design.
Should I include pricing on my homepage?
Yes, if your prices are competitive or you want to filter out visitors who can't afford your products. If your prices need explanation or you offer custom quotes, link to a pricing page instead.
Can I customize my homepage layout in Wix?
Absolutely. Wix gives you full control over your homepage layout. You can drag and drop elements anywhere, change colours and fonts, and adjust spacing to match your brand.
Do I need to feature products on my homepage?
For most businesses selling physical or digital products, yes. Featuring products gives visitors an immediate sense of what you offer and provides a clear path into your shop.
How can I track my homepage performance in Wix?
Use Wix Analytics (available in your dashboard) to see visitor behaviour, or connect Google Analytics for more detailed tracking. Look at bounce rate, time on page, and conversion rates.
Jargon Buster
Call to Action (CTA): A button or link that tells visitors what to do next, like "Buy Now" or "Sign Up"
Above the Fold: The part of your webpage that's visible without scrolling down
Bounce Rate: The percentage of visitors who leave your site after viewing only one page
Conversion Rate: The percentage of visitors who complete a desired action, like making a purchase or signing up
Wrap-up
A good Wix homepage focuses on one thing: getting visitors to take the next step. Whether that's buying a product, signing up for updates, or learning more about what you offer, every element should guide them toward that goal.
Start with a clear headline, show your best products, add an obvious call to action, and explain what makes you different. Keep it simple, test different versions, and adjust based on what works for your audience.
Ready to build a homepage that converts visitors into customers? Join Pixelhaze Academy for step-by-step tutorials and expert guidance: https://www.pixelhaze.academy/membership