Create Effective Wix Landing Pages Quickly
TL;DR:
- Open the Wix Editor and add a new page, setting it as 'Landing Page' in the settings
- Remove the site menu to eliminate distractions and keep visitors focused
- Use strong headlines, quality images, and clear calls-to-action for maximum impact
- Wix's landing page templates give you a head start and can be customised to fit your brand
- Test your pages on different devices to ensure they work properly everywhere
Setting Up Your Landing Page in Wix
Getting started with a landing page in Wix is straightforward. Open the Wix Editor and head to the 'Pages' menu to add a new page. Give your page a clear title and make sure to set it as a 'Landing Page' in the page settings. This tells Wix to optimise the page format for landing page functionality.
Here's where you make an important decision about your site menu. For most landing pages, especially those tied to specific campaigns or promotions, removing the menu works better. Without navigation options pulling visitors away, they'll focus on your main message and the action you want them to take.
Designing High-Impact Landing Pages
Your landing page needs three core elements working together:
Headlines that grab attention
Write headlines that immediately tell visitors what you're offering and why they should care. Skip the clever wordplay and focus on clear value. Your headline should answer the visitor's question: "What's in this for me?"
Images that support your message
Choose high-quality images that reinforce what you're saying, not just fill space. If you're promoting a service, show the result or benefit. For products, show them in use rather than just sitting on a white background.
Calls-to-action that convert
Your CTA buttons need to stand out visually and use action-oriented language. Instead of generic "Click here" or "Submit," try "Get your free guide" or "Start your trial." Make it obvious what happens when someone clicks.
Using Wix's Landing Page Templates
Wix's template library includes designs specifically built for landing pages. These templates understand the psychology of conversion and structure content accordingly.
Start by browsing templates that match your campaign's purpose. A lead generation page needs different elements than a product sales page. Once you've picked a template, customise it with your brand colours, fonts, and imagery.
The beauty of templates is they handle the layout decisions for you. Elements are positioned where they typically perform best, so you can focus on your content rather than wondering where everything should go.
Always preview your landing page on mobile before going live. A surprising number of visitors will see your page on their phones first, and a broken mobile experience kills conversions instantly.
FAQs
Can I add custom code to my Wix landing page?
Yes, Wix lets you embed custom HTML, CSS, or JavaScript using the embed feature. This gives you flexibility if you need specific functionality that isn't built into Wix.
Do Wix landing pages include SEO features?
Wix landing pages come with SEO tools built in. You can customise meta titles, descriptions, and other SEO elements to help your page rank better in search results.
Can I track visitor activity on my Wix landing page?
Wix includes analytics that show visitor numbers, where people come from, and how they interact with your page. You can also connect Google Analytics for more detailed tracking.
Jargon Buster
Wix Editor – The drag-and-drop interface where you build and edit your Wix website
Call-to-Action (CTA) – A button or link that asks visitors to take a specific action, like signing up or making a purchase
Landing Page – A standalone web page designed to convert visitors into leads or customers, usually linked from ads or campaigns
Conversion – When a visitor completes the action you want them to take on your landing page
Wrap-up
Building effective landing pages on Wix comes down to focusing on your visitor's needs and removing anything that doesn't help them take action. Set up your page properly in the editor, remove distractions like navigation menus, and use templates as your starting point. The key is testing everything on different devices and keeping your message clear and compelling.
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