Creating Online Courses with Wix
TL;DR:
- Use Wix Video for hosting or integrate platforms like Thinkific and Teachable
- Protect course content with Wix's Members Area feature
- Set up payments through Wix's built-in ecommerce tools
- Add videos, downloads, and interactive content directly to course pages
- Structure courses properly to improve both user experience and search visibility
Building online courses on Wix gives you control over your content and how students access it. You can host everything directly on your site or connect external course platforms while keeping your Wix site as the main hub.
Hosting Your Course Content
You have two main options for hosting video content on Wix. The first is using Wix Video, which lets you upload videos directly to your site. This keeps everything in one place and gives you full control over playback settings.
The second option is integrating established course platforms like Thinkific, Teachable, or Kajabi. These platforms handle the course delivery while your Wix site acts as your marketing front-end. You can embed course previews, collect payments, and direct students to the learning platform.
For mixed content courses that include PDFs, worksheets, or other downloads, Wix's file management system works well. You can upload files and make them available to specific member groups.
Protecting Course Access
Wix's Members Area feature is essential for controlling who sees your course content. Set up different membership levels to offer free previews alongside paid courses. You can restrict entire pages or just sections of content.
Create a members-only area where students can access their purchased courses. This also gives you a space to build community features like discussion boards or progress tracking.
The login process integrates with Wix's payment system, so students automatically get access to their purchased content without manual intervention from you.
Setting Up Payments
Wix's ecommerce tools handle both one-time course purchases and subscription models. You can sell individual courses or create membership tiers that unlock different content levels.
Set up your pricing structure through Wix's Paid Plans feature. This works for monthly memberships, annual subscriptions, or lifetime access options. The payment processing connects directly to your chosen payment gateway.
For higher-priced courses, consider offering payment plans. Wix supports installment payments, which can increase conversion rates for premium course offerings.
Building Engaging Course Pages
Structure your course content with clear navigation between modules and lessons. Wix's page builder lets you create custom layouts that match your brand while keeping the learning experience intuitive.
Add video content using Wix Video's player, which supports chapters and playback controls. Include downloadable resources by linking to files in your Wix media library.
Interactive elements like embedded forms for assignments or progress checklists help students stay engaged. You can also add comment sections to individual lessons for student questions.
Optimizing Course Discovery
Well-structured course pages perform better in search results. Use clear headings that describe each module and lesson. Write detailed course descriptions that explain what students will learn.
Create dedicated landing pages for each course with compelling copy and student testimonials. These pages should focus on the specific problems your course solves rather than generic benefits.
Consider adding blog content related to your course topics. This content can drive organic traffic and demonstrate your expertise before people commit to purchasing.
FAQs
Can I offer free courses alongside paid ones?
Yes, you can mix free and paid content using different membership levels. Free courses work well as lead magnets to attract students to your paid offerings.
How do third-party course platforms integrate with Wix?
Most major course platforms provide embed codes or direct links you can add to your Wix pages. Students click through from your site to access the course content on the external platform.
What's the difference between Wix Video and external platforms?
Wix Video keeps everything on your site but has fewer course-specific features. External platforms offer more learning tools but require students to use a separate login system.
Can I track student progress with Wix?
Basic progress tracking is possible through membership analytics, but external course platforms typically offer more detailed student progress and engagement data.
Jargon Buster
Wix Video – Wix's built-in video hosting service that lets you upload and manage video content directly on your site
Members Area – A feature that restricts access to certain pages or content based on membership status or payment
Paid Plans – Wix's subscription and payment system for creating recurring or one-time charges for premium content
Embed Code – HTML code from external platforms that you paste into Wix to display content from other services
Wrap-up
Wix provides solid foundations for hosting online courses, whether you keep everything on-platform or integrate external tools. The key is matching your technical needs with your teaching style. Simple courses with video and downloads work well entirely within Wix, while complex courses might benefit from specialized platforms with Wix handling marketing and initial student contact.
Ready to build your course platform? Join Pixelhaze Academy for step-by-step guidance on creating profitable online courses.