Squarespace Customer Email Notifications
TL;DR:
- Squarespace sends automated emails to customers for purchases, account creation, and other interactions
- You can customise these emails to match your brand with custom colours, fonts, and messaging
- Use the preview and test features to check how emails look before they go live
- Afterpay and Clearpay payment emails can't be customised – they use standard templates
- Global email styles keep all your notifications looking consistent
- Merge tags automatically pull in personal details like names and order numbers
Understanding Customer Email Notifications
Squarespace automatically sends emails to customers when they shop, donate, create accounts, or interact with your site. The default emails work fine, but customising them helps your brand feel more professional and consistent.
These notifications cover everything from order confirmations to password resets. Each email type can be edited separately, so you can tailor the message to what your customer just did.
How to Customise Your Email Notifications
Here's how to edit your customer emails:
- Go to Settings > Customer Notifications in your Squarespace dashboard
- Pick the email category you want to work on
- Select the specific email type and click "Edit Email"
- Adjust the design – add your logo, change colours, and update fonts
- Edit the message text to match your brand voice
- Check the mobile preview to make sure it looks good on phones
The editor lets you add text blocks, images, and other elements. You can also use merge tags to automatically insert customer names, order numbers, and other personal details.
Preview and Testing Your Emails
Always test your emails before making them live. Squarespace's preview tool shows you how the email will look, but personal details appear as placeholder text.
For a better test, send yourself a real email using the test function. This shows you exactly what customers will receive, including how it displays on different devices.
Keep in mind that test email links expire after 24 hours. If you need to review an email after that, just send a new test.
Limitations to Know About
You can't customise emails for Afterpay or Clearpay transactions. These payment services use their own standard templates that override your custom design.
Some system emails also have limited customisation options. These are usually technical emails like server notifications or security alerts.
Making the Most of Email Customisation
Focus on the emails your customers see most often – order confirmations, shipping updates, and account creation messages. These make the biggest impact on how professional your business appears.
Use clear, simple language in your emails. Customers often read these quickly on their phones, so avoid long paragraphs or complex instructions.
Consider adding helpful information that goes beyond the basics. For digital products, you might include download instructions. For physical products, add care instructions or return policies.
FAQs
Can I customise all Squarespace customer emails?
Most emails can be customised, but payment service emails like Afterpay and Clearpay use fixed templates you can't change.
Why do my test emails show placeholder text?
Test emails use generic placeholders for personal information like names and order numbers. Real emails will show actual customer data.
How do I make sure emails look good on mobile?
Use the mobile preview in the email editor and send test emails to check different devices. Most customers read emails on their phones.
What happens if I don't customise my emails?
Squarespace's default emails work fine and look professional. Customising them just makes your brand more consistent.
Jargon Buster
Merge Tags: Special codes that automatically insert customer information like names, order numbers, or addresses into your emails.
Global Email Styles: Design settings that apply to all your customer emails to keep them looking consistent.
Customer Notifications Panel: The Squarespace dashboard section where you manage and edit all your automated customer emails.
Wrap-up
Customising your customer emails makes your business look more professional and keeps your brand consistent across every touchpoint. Start with the emails customers see most often, like order confirmations and shipping updates.
The time you spend setting these up pays off in better customer experience and stronger brand recognition. Your customers will notice when every email feels like it comes from the same professional business.
Ready to make your Squarespace site work harder for your business? Join Pixelhaze Academy for more detailed tutorials and expert guidance.