Track Conversions on Wix
TL;DR:
- Set up conversion tracking in Wix via the Marketing & SEO section
- Use Google Analytics, Google Ads, and Facebook Pixel for most tracking needs
- Define clear conversion goals like purchases, form submissions, and bookings
- Use Velo code or third-party apps for custom tracking requirements
- Regular tracking helps you understand what's working and what needs fixing
Converting visitors into customers is the whole point of your website. Without tracking, you're flying blind. Here's how to set up proper conversion tracking on your Wix site so you can see what's working and what isn't.
Getting Started with Wix Conversion Tracking
Head to your Wix dashboard and click on Marketing & SEO, then Marketing Integrations. This is where you'll connect your site with the tracking tools that actually matter.
The setup process is straightforward. Wix handles most of the technical bits for you, which means you won't need to mess around with code unless you want something very specific.
Choose Your Tracking Tools
Google Analytics is your starting point. It shows you how people move around your site and where they drop off. Connect it first, then add the others based on what you need.
Google Ads comes next if you're running paid campaigns. It links your ad spend directly to conversions, so you can see which campaigns actually make money.
Facebook Pixel tracks people who visit your site after seeing your Facebook or Instagram ads. Essential if you're using Meta's advertising platform.
For anything more complex, you've got two options. Velo code lets you build custom tracking if you know what you're doing. Third-party apps from the Wix App Market can handle specific tracking needs without coding.
Setting Up Conversion Goals
Pick the actions that actually matter to your business. Don't track everything just because you can.
Purchases are obvious if you're selling products. Set up e-commerce tracking to see which products sell and which don't.
Form submissions matter if you're collecting leads. Track contact forms, newsletter signups, and quote requests.
Bookings are crucial for service businesses. Track when people book appointments or consultations.
Downloads can be conversions if you're offering digital products or lead magnets.
Set these goals in your tracking tools, not just in your head. Google Analytics lets you define specific goals and assign values to them. This turns your data into something you can actually use to make decisions.
Making Tracking Work for You
Check your conversion data weekly, not daily. Daily numbers bounce around too much to be useful. Weekly trends tell you what's actually happening.
Cross-reference your conversion data with your marketing efforts. If you ran a Facebook campaign last month, did form submissions spike? If you changed your homepage, did purchases increase or decrease?
The point isn't to collect data. It's to spot patterns that help you do more of what works and stop doing what doesn't.
FAQs
Can I track conversions without third-party apps?
Yes. Wix's built-in integrations with Google Analytics, Google Ads, and Facebook Pixel handle most tracking needs. You only need apps for very specific requirements.
What conversion goals should I track?
Focus on actions that directly impact your business. Purchases, form submissions, bookings, and downloads are the most common. Avoid tracking vanity metrics that don't connect to revenue.
Will tracking slow down my website?
Not noticeably. Wix optimises these integrations to minimise impact on site speed. If you notice slowdowns, check if you've added too many tracking scripts or apps.
Jargon Buster
Conversions – Specific actions visitors take that have value to your business, like making a purchase or filling out a contact form.
Google Analytics – Free tool that tracks website traffic and visitor behaviour.
Google Ads – Google's advertising platform that lets you create and track paid search and display campaigns.
Facebook Pixel – Code that tracks visitors from Facebook and Instagram ads, helping you retarget and measure ad performance.
Velo – Wix's development platform for adding custom code and functionality to your site.
Wrap-up
Conversion tracking isn't complicated, but it needs to be done properly from the start. Set up the main tools, define goals that matter to your business, and check the data regularly to spot what's working.
The real value comes from acting on what you learn. If certain pages convert better, figure out why and apply those lessons elsewhere. If specific traffic sources don't convert, either fix the problem or stop wasting money on them.
Good tracking turns your website from a guessing game into a system you can improve and optimise.
Ready to take your Wix skills further? Join Pixelhaze Academy for in-depth training and expert support.