Multilingual Wix SEO Tags
TL;DR:
- Each page on a multilingual Wix site can have unique meta titles and descriptions for different languages
- Language-specific SEO tags help you rank better in regional search results
- Proper multilingual SEO improves user experience and connects you with global audiences
- Set up requires activating Wix Multilingual, then adding custom SEO details for each language version
Setting up multilingual SEO on Wix means you can customise meta titles and descriptions for each language version of your pages. This helps search engines understand which content to show to users in different regions and languages.
Setting Up Language-Specific SEO Tags
Start by enabling Wix Multilingual in your site settings. Once activated, you can add different languages to your site and begin customising the SEO elements for each version.
For each page, navigate to the SEO settings and input unique meta titles and descriptions for every language version. Make sure these reflect the actual content on that language's page, not just direct translations of your main language.
The key is making each language version feel native to speakers of that language. This means considering cultural differences in how people search, not just literal translations of keywords.
Why This Matters for Your Rankings
Search engines like Google serve different results based on the user's location and language settings. When you have properly tagged multilingual content, you're more likely to appear in relevant searches across different regions.
Users searching in French will see French results prioritised, while Spanish speakers get Spanish content first. Without proper multilingual SEO tags, your international pages might not rank well in their target regions.
This also improves user experience. When someone lands on your site, they immediately see content in their language with relevant, localised information.
Common Setup Mistakes
Many people simply translate their English meta titles and descriptions word-for-word. This misses how people actually search in different languages and cultures.
Research keywords in each target language separately. What works for English speakers might not be how French or German users search for the same thing.
Another mistake is using the same meta description across languages, just translated. Each language version should have descriptions that speak naturally to that audience.
TL;DR:
- Wix Multilingual lets you create unique SEO tags for each language version of your pages
- Language-specific tags help you rank better in regional search results
- Focus on natural language for each audience, not direct translations
- Set up through Wix Multilingual settings, then customise each page's SEO details
FAQs
How do I enable Wix Multilingual on my website?
Go to your Wix dashboard, find the Multilingual app in your site's apps section, and follow the setup process. You'll need to choose which languages to add and configure the basic settings.
Can I add different SEO tags to specific elements on multilingual pages?
Yes, but the main focus should be on page-level meta titles and descriptions. These have the biggest impact on search rankings. Individual element optimisation is secondary.
Are there limitations to multilingual SEO tags in Wix?
Wix supports most major languages, but some right-to-left languages might have display limitations. The SEO functionality itself works across all supported languages.
Jargon Buster
Meta Titles – The clickable headline that appears in search results and browser tabs. Crucial for SEO and user clicks.
Meta Descriptions – The short preview text under your title in search results. Influences whether people click through to your site.
Wix Multilingual – Wix's built-in tool for creating websites in multiple languages with separate URLs for each version.
Hreflang Tags – Technical tags that tell search engines which language each page version is intended for.
Wrap-up
Getting multilingual SEO right on Wix isn't complicated, but it does require thinking beyond simple translation. Focus on creating SEO tags that feel natural to each language's speakers and reflect how they actually search.
The effort pays off in better regional rankings and more relevant traffic from international visitors. Start with your most important pages and languages, then expand from there.
Ready to dive deeper into Wix SEO strategies? Join Pixelhaze Academy for detailed tutorials and expert guidance.