Effective Product Organization for Your Squarespace Store
TL;DR:
- Products can be displayed in store pages, details pages, product blocks, and summary blocks
- Store pages act as your main product directories with essential information
- Product details pages need unique descriptions and proper variant organization for SEO
- Tags and categories improve navigation and help customers find products faster
- You can create up to 1,000 categories and subcategories to organize your inventory
- Product blocks work well for highlighting specific items across different pages
Your products can appear in several places on your Squarespace site, each serving a different purpose for your customers.
Display Options for Products
Store Pages
Store pages are your main product directories. They list all your items for sale with the basics: product names, prices, and stock status.
Name these pages clearly and make them easy to find. Most stores benefit from having their main store page linked in the primary navigation or prominently featured on the homepage.
Product Details Pages
Every product gets its own detailed page automatically. These show comprehensive information including multiple images, variants, descriptions, and any customization options you've set up.
Here's where you need to pay attention to organization. If your product variants differ significantly in price or stock levels, split them into separate products instead. This gives you better control over inventory and pricing.
Write unique, SEO-friendly descriptions for each product. Generic descriptions hurt your search rankings and don't help customers make decisions.
Product and Summary Blocks
Product blocks let you spotlight specific items anywhere on your site. These work particularly well on blog posts, landing pages, or information pages where you want to convert readers into buyers.
Summary blocks display groups of products based on tags or categories. Use these for promotions, cross-selling, or creating curated product collections on different pages.
The key difference: product blocks show individual items, summary blocks show groups of related products.
Tags and Categories
Proper tagging and categorization makes your store easier to navigate and helps customers find what they're looking for faster.
Managing Categories
You can create up to 1,000 categories and subcategories through your store management panel. This lets you build a proper hierarchy that makes sense for your products and your customers' shopping habits.
Category navigation appears at the top of your store page on desktop, and mobile users will see it at the top by default. Think about this placement when designing your category structure.
For products with many options or variations, use categories to reflect these differences clearly. This helps customers narrow down their choices quickly instead of scrolling through everything.
Using Tags Effectively
Tags work differently from categories. While categories create a visible hierarchy, tags work behind the scenes to connect related products and power your summary blocks.
Use tags to create connections that might not be obvious from your category structure. For example, you might tag products as "gift-friendly" or "beginner-suitable" even though they're in different categories.
Best Practices for Organization
Keep your product organization simple and logical. If you're not sure whether something should be a category or a tag, ask yourself: "Would a customer expect to see this as a browsing option?" If yes, make it a category. If it's more of a behind-the-scenes connection, use a tag.
Test your navigation regularly. Click through your store as if you're a first-time customer. If you can't find something easily, neither can they.
Don't over-categorize. Too many categories can overwhelm customers and make decisions harder, not easier.
FAQs
How can I reorder products on my Squarespace store page?
Open your store page in the editor and drag products into your preferred order. The changes save automatically.
Can I create subcategories for my products on Squarespace?
Yes, you can create up to 1,000 categories and subcategories using the category manager in your store settings.
How do I hide categories on my Squarespace store page?
Toggle off the 'Filter visibility' option in the category settings to hide specific categories from customers.
What's the difference between product blocks and summary blocks?
Product blocks display individual products. Summary blocks show groups of products based on tags or categories.
Jargon Buster
Store Pages: Main pages dedicated to displaying your products with essential information like names, prices, and availability.
Product Details Pages: Individual pages for each product showing comprehensive information, images, and variants.
Product Blocks: Widgets you can place anywhere on your site to highlight specific products.
Summary Blocks: Widgets that display groups of products based on categories or tags.
SEO Descriptions: Unique text descriptions that help search engines understand and rank your product pages.
Wrap-up
Good product organization directly impacts how well your store performs. Focus on clear navigation, logical categories, and making it easy for customers to find what they need.
The most effective stores keep things simple: well-named pages, sensible category structures, and detailed product pages that help customers make confident purchasing decisions.
Start with your main store page structure, then add product and summary blocks strategically throughout your site to guide customers toward purchases.
Join Pixelhaze Academy for more detailed Squarespace training and store optimization strategies.