Setting Up Automated Welcome Messages
TL;DR:
- Welcome texts greet new subscribers automatically when they join your list
- They confirm the signup worked and set your brand tone from day one
- Keep messages short, friendly, and include a clear next step
- Test your automation before going live to catch any issues
- Most platforms let you delay sending or personalise with subscriber names
Welcome messages are your first proper chat with new subscribers. When someone joins your SMS list, an automated welcome text confirms they're in and gives them a reason to stick around.
Think of it as your digital handshake. Without one, subscribers might wonder if their signup worked or forget why they joined in the first place.
Why Welcome Texts Matter
Instant confirmation
People want to know their signup worked. A quick welcome message removes any doubt and confirms they'll start receiving your texts.
Sets expectations
Your welcome message shows subscribers what kind of texts they'll get and how often. This helps reduce unsubscribes later.
First impression counts
This message shapes how subscribers see your brand. Get the tone right here and you're off to a good start.
Immediate value
Include something useful right away. A discount code, helpful link, or quick tip shows subscribers they made the right choice joining your list.
Setting Up Your Welcome Automation
Draft your message first
Write something that sounds like your brand. Keep it under 160 characters if possible. Include your business name, a thank you, and one clear action for them to take.
Example: "Hi [Name]! Welcome to [Business]. Here's 10% off your first order: CODE10. Shop now: [link]. Text STOP to opt out."
Configure the trigger
In your messaging platform, create a new automation that triggers when someone subscribes to your list. This is usually found in the automation or workflow section.
Set the timing
Most welcome messages send immediately, but you can add a short delay if needed. Sending within the first few minutes works best while your brand is still fresh in their mind.
Add personalisation
If your platform supports it, include the subscriber's name in the message. This makes it feel less automated and more personal.
Test everything
Send yourself a test message before going live. Check that the timing works, links go to the right place, and the message displays properly on mobile.
What Makes Welcome Messages Work
Keep it conversational
Write like you're texting a friend, not sending a press release. Use simple words and avoid business jargon.
One clear action
Don't overwhelm new subscribers with multiple options. Give them one thing to do, whether that's using a discount code or visiting your website.
Brand consistency
Your welcome message should sound like the rest of your marketing. If you're usually casual and fun, don't suddenly go formal and corporate.
Mobile-friendly links
Any links you include should work perfectly on phones. Test them on different devices to make sure.
Common Welcome Message Mistakes
Being too pushy
Don't jump straight into hard selling. Welcome messages should feel friendly, not aggressive.
Forgetting the basics
Always include your business name and opt-out instructions. It's often legally required and builds trust.
Making it too long
Keep welcome messages short. Save the detailed information for follow-up messages.
No clear next step
Every welcome message needs a purpose. Whether it's driving a sale or building engagement, give subscribers something to do.
FAQs
How quickly should welcome messages send?
Immediately or within a few minutes works best. People expect instant confirmation when they sign up for something online.
Can I send multiple welcome messages?
Yes, you can create a welcome sequence with 2-3 messages spread over a few days. Just don't overwhelm new subscribers.
Should I include images in welcome texts?
Images can work well but check your platform supports them. Plain text messages often have better delivery rates.
What if someone doesn't receive their welcome message?
Check your automation is active and test it yourself. Also verify the subscriber entered their number correctly.
Jargon Buster
Automation – Software rules that send messages automatically when certain things happen, like someone joining your list
Welcome sequence – A series of introductory messages sent to new subscribers over their first few days or weeks
Trigger – The event that starts an automation, such as someone subscribing or making a purchase
Opt-out – When someone unsubscribes from your messages, usually by texting STOP
Wrap-up
Automated welcome messages are one of the easiest wins in SMS marketing. They ensure every new subscriber gets a consistent greeting while saving you time and effort.
The best welcome messages are short, friendly, and give people a clear reason to stay engaged with your brand. Set yours up once and it'll work for every new subscriber who joins your list.
Learn about QuickSMS: https://www.quicksms.com/