Add-On Products to Boost Your Squarespace Store Sales
TL;DR:
- Add-on products appear as optional extras on product pages to increase average order value
- Works for physical, service, and downloadable products on Squarespace Commerce
- You can display up to four add-ons per main product
- Add-on products must be publicly visible in your store but don't need to be on the same page
- Set up through the Selling Tools section in your product editor
Add-on products are a straightforward way to increase your store's average order value. When customers view a product, they'll see complementary items they can add to their order with one click.
Think of it like offering a frame with an art print, or a ceramic pot with a houseplant. The customer gets everything they need, and you make more from each sale.
How Add-On Products Work
When you set up add-ons, they appear below the main product's "add to cart" button. Customers see a thumbnail, product name, and price, with a simple '+' button to add it to their basket.
The feature works across all Squarespace Commerce plans and product types. Your add-ons don't need to live on the same page as your main product, but they do need to be publicly visible somewhere in your store.
Setting Up Add-On Products
Here's how to configure add-ons for your products:
Step 1: Prepare Your Add-On Products
Make sure the products you want to use as add-ons are already created and publicly visible in your store.
Step 2: Edit Your Main Product
Open the product editor for the item you want to add extras to.
Step 3: Find the Selling Tools Section
Scroll down to the Selling Tools area in your product editor.
Step 4: Configure Add-Ons
Click 'Add' in the Add-Ons section and select up to four products from your store.
Step 5: Save Your Changes
Click 'Apply' to confirm your selections.
Display and Styling
Your add-on products will inherit styling from your existing product display settings. The thumbnail and text follow your product description formatting, while the '+' button matches your main "add to cart" button style.
This keeps everything looking consistent without extra design work on your part.
Best Practices for Add-On Products
Choose Relevant Add-Ons
Pick products that genuinely complement your main item. Customers are more likely to add something that makes sense with their purchase.
Keep Prices Reasonable
Add-ons work best when they're lower-priced than your main product. Think accessories, not additional big-ticket items.
Update Regularly
Swap out add-ons based on seasons, new inventory, or what's selling well. Fresh options keep repeat customers engaged.
Test Different Combinations
Try different add-on products to see what resonates with your customers. You might be surprised by what works.
FAQs
Can I add more than four add-on products to each main item?
No, Squarespace limits you to four add-ons per main product.
Do add-on products need to be on the same page as the main product?
No, they just need to be publicly visible somewhere in your store.
What happens if I delete a product I'm using as an add-on?
Squarespace automatically removes it from any main products where it was set as an add-on.
Can I use the same product as an add-on for multiple main products?
Yes, you can use any product as an add-on for as many main products as you want.
Do add-on products affect inventory tracking?
Yes, when customers purchase add-ons, your inventory levels update just like regular product sales.
Jargon Buster
Add-on Products – Additional items offered alongside a main product to complement or enhance the purchase
Average Order Value – The average amount customers spend per transaction in your store
Commerce Features – Squarespace's built-in tools for managing online sales and store functions
Upsell – Encouraging customers to purchase additional or higher-value items
Wrap-up
Add-on products are one of the simplest ways to increase your revenue per customer. The setup takes minutes, and the feature works automatically once configured.
The key is choosing add-ons that make sense for your customers. When you get this right, you'll see your average order values climb without any extra marketing effort.
Ready to boost your store's performance? Join Pixelhaze Academy for more Squarespace tips and strategies.